-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001244237-10-000010.txt : 20100708
<SEC-HEADER>0001244237-10-000010.hdr.sgml : 20100708
<ACCEPTANCE-DATETIME>20100708141443
ACCESSION NUMBER:		0001244237-10-000010
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100706
FILED AS OF DATE:		20100708
DATE AS OF CHANGE:		20100708

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			APOLLO GROUP INC
		CENTRAL INDEX KEY:			0000929887
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-EDUCATIONAL SERVICES [8200]
		IRS NUMBER:				860419443
		STATE OF INCORPORATION:			AZ
		FISCAL YEAR END:			0831

	BUSINESS ADDRESS:	
		STREET 1:		4615 EAST ELWOOD ST
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040
		BUSINESS PHONE:		6029665394

	MAIL ADDRESS:	
		STREET 1:		4615 E ELWOOD STREET
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			KIRSCHNER ANN
		CENTRAL INDEX KEY:			0001210190

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25232
		FILM NUMBER:		10943880

	MAIL ADDRESS:	
		STREET 1:		4615 EAST ELWOOD STREET
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgardoc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-07-06</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000929887</issuerCik>
        <issuerName>APOLLO GROUP INC</issuerName>
        <issuerTradingSymbol>APOL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001210190</rptOwnerCik>
            <rptOwnerName>KIRSCHNER ANN</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>4025 S. RIVERPOINT PKWY.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PHOENIX</rptOwnerCity>
            <rptOwnerState>AZ</rptOwnerState>
            <rptOwnerZipCode>85040</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common Stock</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <transactionDate>
                <value>2010-07-06</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>3313</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>8890</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Class A Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>6</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Custodian</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Non-Qualified Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>42.27</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2010-07-06</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>9001</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F4"/>
            </exerciseDate>
            <expirationDate>
                <value>2016-07-05</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>9001</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>9001</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Represents shares of the Issuer's Class A common stock underlying restricted stock units (&quot;RSUs&quot;) awarded to the Reporting Person. The RSUs will vest in full upon the Reporting Person's continuation in Board service through August 31, 2011 or certain earlier changes in  control of the Issuer. The vested shares of Class A common stock will be issued in one or more installments following the Reporting Person's cessation of Board service. The RSUs also include dividend equivalent rights which will credit  the Reporting Person with the same dividends that would be payable  were the shares of Class A common stock underlying the RSUs actually outstanding shares at the time of  such dividends. The credited dividends will be paid concurrently with the issuance of those shares of Class A common stock.</footnote>
        <footnote id="F2">Includes (i) 3,313 shares of the Issuer's Class A common stock subject to the reported RSU award, and (ii) 2,062 shares of the Issuer's Class A common stock subject to RSUs granted July 2, 2009 that will be issued when those units vest upon the Reporting Person's continuation in Board service with the Issuer through August 31, 2010.  All of the RSUs are subject to accelerated vesting upon certain changes in ownership or control of the Issuer.</footnote>
        <footnote id="F3">Reporting Person is custodian for son under Uniform Gifts to Minors Act.  The Reporting Person disclaims beneficial ownership of these shares, and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of these shares for purposes of Section 16 or for any other purpose.</footnote>
        <footnote id="F4">The option will vest and become exercisable for the underlying shares of Class A common stock in full upon the Reporting Person's continuation in Board service with the Issuer through August 31, 2011, subject to accelerated vesting upon certain changes in ownership or control of the Issuer.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>By: Brian L. Swartz  For: Ann Kirschner</signatureName>
        <signatureDate>2010-07-08</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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