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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001244237-10-000002.txt : 20100708
<SEC-HEADER>0001244237-10-000002.hdr.sgml : 20100708
<ACCEPTANCE-DATETIME>20100708140318
ACCESSION NUMBER:		0001244237-10-000002
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100706
FILED AS OF DATE:		20100708
DATE AS OF CHANGE:		20100708

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			APOLLO GROUP INC
		CENTRAL INDEX KEY:			0000929887
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-EDUCATIONAL SERVICES [8200]
		IRS NUMBER:				860419443
		STATE OF INCORPORATION:			AZ
		FISCAL YEAR END:			0831

	BUSINESS ADDRESS:	
		STREET 1:		4615 EAST ELWOOD ST
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040
		BUSINESS PHONE:		6029665394

	MAIL ADDRESS:	
		STREET 1:		4615 E ELWOOD STREET
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			De Concini Dino J
		CENTRAL INDEX KEY:			0001244237

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25232
		FILM NUMBER:		10943843

	MAIL ADDRESS:	
		STREET 1:		4025 S RIVERPOINT PKWY
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040

	FORMER NAME:	
		FORMER CONFORMED NAME:	DECONINI DINO J
		DATE OF NAME CHANGE:	20030619
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgardoc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-07-06</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000929887</issuerCik>
        <issuerName>APOLLO GROUP INC</issuerName>
        <issuerTradingSymbol>APOL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001244237</rptOwnerCik>
            <rptOwnerName>De Concini Dino J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>4025 S. RIVERPOINT PKWY.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PHOENIX</rptOwnerCity>
            <rptOwnerState>AZ</rptOwnerState>
            <rptOwnerZipCode>85040</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common Stock</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <transactionDate>
                <value>2010-07-06</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>3313</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>10540</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Non-Qualified Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>42.27</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2010-07-06</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>9001</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2016-07-05</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Class A Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>9001</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>9001</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Represents shares of the Issuer's Class A common stock underlying restricted stock units (&quot;RSUs&quot;) awarded to the Reporting Person. The RSUs will vest in full upon
the Reporting Person's continuation in Board service  through August 31, 2011 or certain earlier changes in  control of the Issuer. The shares of Class A common stock will be issued when the RSUs vest. The RSUs also include dividend equivalent rights which will credit  the Reporting Person with the same dividends that would be payable  were the shares of Class A common stock underlying the RSUs actually outstanding shares at the time of  such dividends. The credited dividends will be paid concurrently with the issuance of those shares of Class A common stock.</footnote>
        <footnote id="F2">Includes (i) 3,313 shares of the Issuer's Class A common stock subject to the reported RSU award, and (ii) 2,062 shares of the Issuer's Class A common stock subject to RSUs granted July 2, 2009 that will be issued when those units vest upon the Reporting Person's continuation in Board service with the Issuer through August 31, 2010.  All of the RSUs are subject to accelerated vesting upon certain changes in ownership or control of the Issuer.</footnote>
        <footnote id="F3">The option will vest and become exercisable for the underlying shares of Class A common stock in full upon the Reporting Person's continuation in Board service with the Issuer through August 31, 2011, subject to accelerated vesting upon certain changes in ownership or control of the Issuer.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>By: Brian L. Swartz  For: Dino J. DeConcini</signatureName>
        <signatureDate>2010-07-08</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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