-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 33B0EDYWnGfrbNY4YwyleQ==

<SEC-DOCUMENT>0001209191-10-051901.txt : 20101027
<SEC-HEADER>0001209191-10-051901.hdr.sgml : 20101027
<ACCEPTANCE-DATETIME>20101027180003
ACCESSION NUMBER:		0001209191-10-051901
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20101025
FILED AS OF DATE:		20101027
DATE AS OF CHANGE:		20101027

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Swartz Brian L
		CENTRAL INDEX KEY:			0001389351

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25232
		FILM NUMBER:		101145822

	MAIL ADDRESS:	
		STREET 1:		4025 S RIVERPOINT PKWY
		STREET 2:		MAIL-STOP CF-KX04
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			APOLLO GROUP INC
		CENTRAL INDEX KEY:			0000929887
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-EDUCATIONAL SERVICES [8200]
		IRS NUMBER:				860419443
		STATE OF INCORPORATION:			AZ
		FISCAL YEAR END:			0831

	BUSINESS ADDRESS:	
		STREET 1:		4615 EAST ELWOOD ST
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040
		BUSINESS PHONE:		6029665394

	MAIL ADDRESS:	
		STREET 1:		4615 E ELWOOD STREET
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>c07251_4x0.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-10-25</periodOfReport>

    <issuer>
        <issuerCik>0000929887</issuerCik>
        <issuerName>APOLLO GROUP INC</issuerName>
        <issuerTradingSymbol>APOL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001389351</rptOwnerCik>
            <rptOwnerName>Swartz Brian L</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>4025 S. RIVERPOINT PKWY</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PHOENIX</rptOwnerCity>
            <rptOwnerState>AZ</rptOwnerState>
            <rptOwnerZipCode>85040</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>SVP &amp; CFO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-10-25</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>F</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>918</value>
                    <footnoteId id="F1"/>
                </transactionShares>
                <transactionPricePerShare>
                    <value>36.44</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>36455</value>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">Represents shares of the Issuer's Class A common stock withheld to satisfy the Issuer's tax withholding obligation upon the vesting of restricted stock units (RSUs) and the issuance of the underlying shares of Class A common stock.</footnote>
        <footnote id="F2">Includes (i) 15,152 shares of the Issuer's Class A common stock subject to RSUs granted July 6, 2010, (ii) 6,915 shares of the Issuer's Class A common stock subject to RSUs granted July 2, 2009, (iii) 1,800 shares of the Issuer's Class A common stock subject to RSUs granted April 3, 2009, and (iv) 2,500 shares of the Issuer's Class A common stock subject to RSUs granted July 3, 2007. The 15,152 shares underlying the July 6, 2010 RSUs will be issued when those units vest (subject to an initial performance-vesting requirement) in a series of four successive equal installments upon the Reporting Person's continuation in service with the Issuer through each of the August 31, 2011, July 6, 2012, July 6, 2013, and July 6, 2014 vesting dates. The 6,915 shares underlying the July 2, 2009 RSUs will be issued when those units vest in a series of three successive equal installments upon the Reporting Person's continuation in service with the Issuer through each of the July 2, 2011,  July 2, 20
12, and July 2, 2013 vesting dates (footnote continued below).</footnote>
        <footnote id="F3">(continued from footnote 2 above) . The 1,800 shares underlying the April 3, 2009 RSUs will be issued when those units vest in three successive equal installments upon the Reporting Person's continuation in service with the Issuer through each of the April 3, 2011, April 3, 2012, and April 3, 2013 vesting dates. The 2,500 shares underlying the July 3, 2007 RSUs will be issued when those units vest upon the Reporting Person's continuation in service with the Issuer through August 31, 2011. All of the RSUs are subject to accelerated vesting upon certain changes in ownership or control of the Issuer.  Does not include the performance share award made to the Reporting Person on July 6, 2010 for 5,349 target shares of the Issuer's Class A common stock that will not actually convert into any such shares unless the applicable performance goal is attained at threshold level or above.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Brian L. Swartz</signatureName>
        <signatureDate>2010-10-27</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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