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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 AnRa8qba2AqlEWnEWP6nKHoPdV8bHhIY8qPOHodqfNdGSMsc7HVHvUbobl+KnqVT
 KEQw8gtATqePhyrfSOhuXA==

<SEC-DOCUMENT>0001209191-10-040283.txt : 20100730
<SEC-HEADER>0001209191-10-040283.hdr.sgml : 20100730
<ACCEPTANCE-DATETIME>20100730171102
ACCESSION NUMBER:		0001209191-10-040283
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100729
FILED AS OF DATE:		20100730
DATE AS OF CHANGE:		20100730

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			APOLLO GROUP INC
		CENTRAL INDEX KEY:			0000929887
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-EDUCATIONAL SERVICES [8200]
		IRS NUMBER:				860419443
		STATE OF INCORPORATION:			AZ
		FISCAL YEAR END:			0831

	BUSINESS ADDRESS:	
		STREET 1:		4615 EAST ELWOOD ST
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040
		BUSINESS PHONE:		6029665394

	MAIL ADDRESS:	
		STREET 1:		4615 E ELWOOD STREET
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			SPERLING PETER V
		CENTRAL INDEX KEY:			0001213138

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-25232
		FILM NUMBER:		10981921

	MAIL ADDRESS:	
		STREET 1:		4615 E ELWOOD
		CITY:			PHOENIX
		STATE:			AZ
		ZIP:			85040
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>c04070_4x0.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-07-29</periodOfReport>

    <issuer>
        <issuerCik>0000929887</issuerCik>
        <issuerName>APOLLO GROUP INC</issuerName>
        <issuerTradingSymbol>APOL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001213138</rptOwnerCik>
            <rptOwnerName>SPERLING PETER V</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>4025 S. RIVERPOINT PKWY</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PHOENIX</rptOwnerCity>
            <rptOwnerState>AZ</rptOwnerState>
            <rptOwnerZipCode>85040</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Vice Chrmn of the Board</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Class A Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-07-29</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>55000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>47.0088</value>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>4731942</value>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Class A Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1357339</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>John Sperling 1994 Irrevocable Trust</value>
                    <footnoteId id="F4"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Class A Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>551156</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Peter V. Sperling Revocable Trust</value>
                    <footnoteId id="F5"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">Represents the weighted average sale price per share. The actual sale prices ranged from a low of $46.63 to a high of $47.17.  The Reporting Person will provide upon request by the Securities and Exchange Commission, the Issuer or any security holder of the Issuer full information regarding the number of shares sold at each separate price.</footnote>
        <footnote id="F2">Includes (i) 3,288 shares of the Issuer's Class A common stock subject to RSUs granted July 6, 2010, (ii) 2,432 shares of the Issuer's Class A common stock subject to RSUs granted July 2, 2009 and (iii) 3,978 shares of the Issuer's Class A common stock subject to RSUs granted July 2, 2009. The 3,288 shares underlying the July 6, 2010 RSUs will be issued as those units vest (subject to an initial performance-vesting requirement)in a series of four successive equal installments upon the Reporting Person's continuation in service with the Issuer through each of the August 31, 2011, July 6, 2012, July 6, 2013, and July 6, 2014 vesting dates. The 2,432 shares underlying the July 2, 2009 RSUs will be issued as those units vest (subject to an initial performance-vesting requirement) in four successive equal installments upon the Reporting Person's continuation in service with the Issuer through each of the August 31, 2010, July 2, 2011, July 2, 2012 and July 2, 2013 vesting dates. (footnot
e continued below)</footnote>
        <footnote id="F3">(continued from footnote 2 above). The 3,978 shares underlying the July 2, 2009 RSUs will be issued as those units vest (subject to an initial performance-vesting requirement) as follows: two-thirds of the RSUs upon the Reporting Person's continuation in service with the Issuer through August 31, 2010, and the balance upon the Reporting Person's continuation in service with the Issuer through August 31, 2011.  All of the RSUs are subject to accelerated vesting upon certain changes in ownership or control of the Issuer. Does not include the performance share award made to the Reporting Person on July 6, 2010 for 1,161 target shares of the Issuer's Class A common stock that will not actually convert into any such shares unless the applicable performance goal is attained at threshold level or above.</footnote>
        <footnote id="F4">By self as co-trustee and beneficiary of the John Sperling 1994 Irrevocable Trust dated April 27, 1994.</footnote>
        <footnote id="F5">By self as trustee and beneficiary of the Peter V. Sperling Revocable Trust dated January 31, 1995.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Brian L. Swartz for Peter V. Sperling</signatureName>
        <signatureDate>2010-07-30</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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