-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, OQEqGUIIMl7K2LXu8Vr2inof/xo2HiU6R25tkvkqXPv6zR+W+9AnbpO0Xx6TI3jj keJVVBjmfHVcdcYpOf0+fQ== 0000912057-00-012948.txt : 20000323 0000912057-00-012948.hdr.sgml : 20000323 ACCESSION NUMBER: 0000912057-00-012948 CONFORMED SUBMISSION TYPE: 425 PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20000322 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: MEDICALOGIC INC CENTRAL INDEX KEY: 0000923899 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374] IRS NUMBER: 930890696 STATE OF INCORPORATION: OR FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 425 SEC ACT: SEC FILE NUMBER: 000-28285 FILM NUMBER: 575949 BUSINESS ADDRESS: STREET 1: 20500 NW EVERGREEN PARKWAY STREET 2: STE 400 CITY: HILLSBORO STATE: OR ZIP: 97124 BUSINESS PHONE: 5036456442 MAIL ADDRESS: STREET 1: 20500 NW EVERGREEN PARKWAY CITY: HILLSBORO STATE: OR ZIP: 97124 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: MEDICALOGIC INC CENTRAL INDEX KEY: 0000923899 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374] IRS NUMBER: 930890696 STATE OF INCORPORATION: OR FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 425 BUSINESS ADDRESS: STREET 1: 20500 NW EVERGREEN PARKWAY STREET 2: STE 400 CITY: HILLSBORO STATE: OR ZIP: 97124 BUSINESS PHONE: 5036456442 MAIL ADDRESS: STREET 1: 20500 NW EVERGREEN PARKWAY CITY: HILLSBORO STATE: OR ZIP: 97124 425 1 425 FILING PURSUANT TO RULE 425 Filer: MedicaLogic, Inc. Subject Company: MedicaLogic, Inc. No. 000-28285 No. 333-32390 THIS COMMUNICATION IS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION PURSUANT TO RULES 165 AND 425 PROMULGATED UNDER THE SECURITIES ACT OF 1933, AS AMENDED. INVESTORS ARE URGED TO READ THE VARIOUS FILINGS OF MEDICALOGIC AND MEDSCAPE THAT HAVE BEEN MADE WITH THE SECURITIES AND EXCHANGE COMMISSION, INCLUDING MEDICALOGIC'S REGISTRATION STATEMENT ON FORM S-4, WITH RESPECT TO THE MERGERS REFERRED TO IN THE FOLLOWING PRESENTATION PRIOR TO THE VOTE OF THE SHAREHOLDERS OF THE RESPECTIVE COMPANIES AND THE ISSUANCE OF THE COMMON STOCK OF MEDICALOGIC IN THE MERGERS. THESE FILED DOCUMENTS ARE AVAILABLE TO THE PUBLIC FROM COMMERCIAL RETRIEVAL SERVICES AND FOR NO CHARGE AT THE WEB SITE MAINTAINED BY THE SECURITIES AND EXCHANGE COMMISSION AT http://www.sec.gov. MedicaLogic The Online Health Record Company INVESTOR UPDATE March 2000 Mark Leavitt, MD, PhD - CEO Frank Spina - CFO [MedicaLogic Logo] MEDICALOGIC'S MISSION - To improve the healthcare experience for physicians and patients [Photo depicting physician and patients] - To produce RESULTS - Save lives - Save time - Save costs HEALTHCARE DRIVING FORCES - - Cost pressures on providers - - Intensified regulation and oversight - - Increasing consumer financial responsibility - - Expanding consumer expectations and power [MedicaLogic logo] WHERE IS THE LEVERAGE? Physician decisions at the POINT OF CARE control 85% of healthcare expenditures... Every physician MUST generate a NOTE documenting the facts of EVERY patient encounter Pharmas $100B Plans [Graphic: doctor] $150B Physicians $200B Hospitals $500B [MedicaLogic Logo] MEDICALOGIC'S STRATEGY: THREE STEPS TO CLINICAL eHEALTHCARE [MedicaLogic Logo] STEP 1: POINT-OF-CARE DEVICES AND APPLICATIONS THAT CREATE THE ONLINE HEALTH RECORD [Graphic: Online Health Record, Point of Care Devices and Applications, Physicians] [MedicaLogic Logo] STEP 2: PERSONAL HEALTH MANAGEMENT OFFERINGS THAT CONNECT PATIENTS TO PHYSICIANS [Graphic: Healthcare Consumers, Personal Health Mgmt Offerings, Online Health Record, Point of Care Devices and Applications, Physicians] [MedicaLogic Logo] STEP 3: PRECISELY TAILORED CONTENT AND COMMERCE [Graphic: Tailored Information and Commerce, Online Health Record, Healthcare Consumers, Personal Health Mgmt Offerings, Point of Care Devices and Applications, Physicians] [MedicaLogic Logo] THE ONLINE HEALTH RECORD: THE HUB OF CLINICAL eHEALTHCARE [Graphic: Tailored Information and Commerce, Online Health Record, Healthcare Consumers, Personal Health Mgmt Offerings, Point of Care Devices and Applications, Physicians] [MedicaLogic Logo] MEDICALOGIC'S OFFERINGS [Graphic: eHealthcare Partners: Tailored Information and commerce, Online Health Record, Healthcare Consumers, Personal Health Mgmt Offerings, Point of Care Devices and Applications, Physicians] 98point6: Web-based patient access to records, to their physician, and to content and services [Graphic] Logician: Comprehensive EMR with workflow, decision support, and external connectivity [Graphic] Logician Internet: Web-enabled encounter documentation solution for the individual physician [Graphic] [MedicaLogic Logo] GROWTH OF OUR ONLINE HEALTH RECORDS [Bar Chart: 1996: .9 million 1997: 2.7 million 1998: 5.8 million 1999: 8.1 million - - Over 8M patient records online - Encounters: 20M/yr - Prescriptions: 20M/yr - Lab tests: 10M/yr [MedicaLogic Logo] INTEGRATED DELIVERY SYSTEMS STANDARDIZED ON OUR ONLINE HEALTH RECORD - - Alliant - Christus - Queens - - Allina - Cox - Riverside - - Ark. BCBS - Eastern Maine - St. Vincent - - Baylor C.M. - Memorial Hous. - Texas Childrens - - Baylor Health - NASA - Trumbull - - BI CareGroup - North Mem. - UMDNJ - - BJC - NY Pres. / Cornell - Wake Forest - - Capital Region - NYU / Mt. Sinai - Washington - - Carilion - Promina - West Texas - - Christiana - Providence - Yale [MedicaLogic Logo] RECENT ANNOUNCEMENT - - February 22, 2000: MedicaLogic Inc. (NASDAQ: MDLI) today announced it has agreed to merger with Medscape, Inc. (NASDAQ: MSCP) and to acquire privately held Total eMed, Inc. [MedicaLogic Logo] TODAY'S ANNOUNCEMENT: PRACTICE PROFILES FOR PHYSICIANS [Graphic] Practice improvement [Graphic] Disease Management Epidemiology [MedicaLogic Logo] COMPLETING THE STRATEGY [Graphic: Tailored information and commerce, Online Health Record, Personal Health Mgmt Offerings, Point of Care Devices and Applications] CBS HealthWatch - - $150M promotion from CBS - - Exclusive CBS News integration [CBS HealthWatch Logo] Integrate personal health record with CBS Healthwatch [Graphic] Medscape - - #1 rated physician site - - 280,000 registered physician members worldwide [Medscape Logo] Broadened range of devices: - - PC - - PDA - - Phone [Graphic] Broadened range of physician usage models: - - Dictate - - Point and click - - Hybrid [Graphic] [MedicaLogic Logo] COMBINED STRATEGIC PARTNERSHIPS
[Women.com Logo] [National Data Corporation Logo] [Dell Logo] [Dow Jones Logo] [Envoy Logo] [Lernout & Hauspie Logo] [America Online Logo] [CVS.com Logo] [Oracle Logo] [Drugstore.com Logo] [Planetrx.com Logo]
[MedicaLogic Logo] BLUE-CHIP ADVERTISERS Pharmaceutical
[Bristol-Myers Squibb Company Logo] [Merck Logo] [Schering-Plough Logo] [Hoechst Marion Roussel Logo] [Pfizer Logo] [SmithKline Beacham] [Genentech Biooncology Logo] [Procter & Gamble Logo] [Warner Lambert Logo] [GlaxoWellcome Healthcare [Roche Logo] [Wheth Ayerst Logo] Education Logo] Consumer [Ameritrade Logo] [Mercedes-Benz Logo] [UPS Logo] [homeportfolio.com Logo] [OfficeMax Logo] [Johnson & Johnson Logo]
[MedicaLogic Logo] REVENUE MODEL AND METRICS [MedicaLogic Logo] MARKETS DIRECTLY ADDRESSED - - Medical office management expense - - Transcription services - - Healthcare supply chain - Prescriptions - Laboratories - Claims - - Pharmaceutical marketing - Targeting physicians - Targeting consumers - - Clinical research and data mining [MedicaLogic Logo] REVENUE SOURCES - - Physician subscriptions for online health record applications and services - Subscriptions - $99 - $200 per user, per month - Annual revenue $1k - $5k per physician - - Physician transcription services for ambulatory care - Fees - 0.14 - 0.16 per line - Annual revenue $10k+ per physician - - Electronic prescription origination commission - eCommerce commission - $1 - $2 per script - Average volume - 10,000 scripts per year per physician - Annual revenue $10k per physician - - Pharmaceutical advertising and sponsorship - One of the highest CPM of any web advertising - High number of mandatory page views per physician - - Research - Clinical trials recruitment - Marketing research, clinical research, epidemiology [MedicaLogic Logo] PHYSICIAN ADOPTION: ECONOMIC DRIVERS [Graphic: flow chart of economic drivers] Office expenses Gross revenues Transcription to create ambulatory care chart notes Pharma marketing Net pay Capture and deliver more effectiveness ~500k physicians in active office practice [MedicaLogic Logo] COMBINED ASSETS AND METRICS - - Dominant, first-mover lead - 8 million online health records - - Depth - 8000 clinicians using tools daily/deeply for all chart note creation and viewing - - High level industry adoption - over 40 Integrated Delivery Networks have standardized on our Online Health Records - - Reach - 280,000 registered physicians at Web site - - Management - experienced team in OHR, transcription services, and professional content - - Professional Reputation - Dr George D Lundberg [Photo of Dr. Lundberg] Editor-in-Chief, formerly Editor in Chief of JAMA, 17 years - - Promotion and Branding - $150M in advertising from CBS, exclusive CBS news integration [MedicaLogic Logo] SALES AND MARKETING - - Physician sales force (20) - enterprise-level sales of transcription service, physician applications, and integrated web strategy offerings - - Physician community "viral" marketing programs - Physician champions - 100 regional speakers, advocates - Tell a colleague - Netcentives points - Free for physicians in training or serving public health obligations - - Online cross-sell from Medscape Web site and e-mail program - - CBS promotion for consumer Web site; targeted use for physicians - - Advertising sales force (30) - pharmaceutical companies, etc [MedicaLogic Logo] IN SUMMARY - - The Online Health Record (not the electronic insurance claim) - used at the point of care - is the true hub of eHealthcare - - Dominant, first-mover lead in Online Health Records. High barriers to competitive entry or switching - - Complete range of physician devices and applications - from no behavioral change required, to dramatic practice reengineering and cost reduction - - Unique consumer value: access to their physician-created Online Health Record, and communication for appointments, prescriptions, questions - - Premier, authoritative health content for physicians and consumers, precisely delivered in context around the record - - Our solutions, used by physicians at the point of care, are at the front end of the supply chain for driving clinical eCommerce [MedicaLogic Logo] This communication is filed with the Securities and Exchange Commission pursuant to Rules 165 and 425 promulgated under the Securities Act of 1933, as amended. Investors are urged to read the various filings of MedicaLogic and Medscape that have been made with the Securities and Exchange Commission, including MedicaLogic's Registration Statement on Form S-4, with respect to the mergers referred to in the following presentation prior to the vote of the shareholders of the respective companies and the issuance of the common stock of MedicaLogic in the mergers. These filed documents are available to the public from commercial retrieval services and for no charge at the web site maintained by the Securities and Exchange Commission at http://www.sec.gov. This presentation contains forward-looking statements that are subject to risks and uncertainties. We caution you not to place undue reliance on these statements. Forward-looking statements include information concerning possible or assumed future results of operations of MedicaLogic, Medscape or Total eMed, including any forecasts, projections and descriptions of anticipated cost savings or other anticipated synergies related to the mergers. You should note that many factors could affect our actual financial results, and could cause actual results to differ materially from those in the forward-looking statements, including the possibility that MedicaLogic's mergers with Medscape and Total eMed may not be completed and the other factors described in MedicaLogic's Registration Statement on Form S-4 and MedicaLogic's Annual Report on Form 10-K filed with the Securities and Exchange Commission. [MedicaLogic Logo] -----END PRIVACY-ENHANCED MESSAGE-----