EX-99.1 2 ex99_1.htm EXHIBIT 99.1 JULY 2010 TRAFFIC RELEASE ex99_1.htm
Ex 99.1

 
CONTACT:  Investor Relations (214) 792-4415


SOUTHWEST AIRLINES REPORTS JULY TRAFFIC
DALLAS, TEXAS – August 6, 2010 -- Southwest Airlines Co. (NYSE: LUV) announced today that the Company flew 7.5 billion revenue passenger miles (RPMs) in July 2010, a 3.4 percent increase from the 7.2 billion RPMs flown in July 2009.  Available seat miles (ASMs) increased 1.4 percent to 8.8 billion from the July 2009 level of 8.7 billion.  The load factor for the month was 84.9 percent, a record monthly load factor performance for the Company.  For July 2010, passenger revenue per ASM is estimated to have increased in the 17 to 18 percent range as compared to July 2009.
For the seven months ended July 31, 2010, Southwest flew 44.9 billion RPMs, compared to 43.8 billion RPMs flown for the same period in 2009, an increase of 2.4 percent.  Available seat miles decreased 2.6 percent to 56.9 billion from the 2009 level of 58.4 billion.  The year-to-date load factor was 78.8 percent, compared to 75.0 percent for the same period last year.
This release, as well as past news releases on Southwest, are available online at southwest.com.


 
 

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SOUTHWEST AIRLINES CO.
  
PRELIMINARY COMPARATIVE TRAFFIC STATISTICS
  
                   
       
                   
                   
                   
                   
   
JULY
  
                   
   
2010
    
2009
    
CHANGE
  
                   
                   
Revenue passengers carried
     8,171,589       8,077,464       1.2 %
                         
Enplaned passengers
     10,001,004       9,554,999       4.7 %
                         
Revenue passenger miles (000)
     7,487,360       7,240,727       3.4 %
                         
Available seat miles (000)
     8,823,489       8,703,631       1.4 %
                         
Load factor
     84.9 %     83.2 %  
1.7
 pts.
                         
Average length of haul
     916       896       2.2 %
                         
Trips flown
     98,665       98,761       (0.1 )%
                         
                         
                         
                         
   
YEAR-TO-DATE
  
                         
      2010       2009    
CHANGE
  
                         
                         
Revenue passengers carried
     51,031,846       50,513,325       1.0 %
                         
Enplaned passengers
     61,249,669       59,110,427       3.6 %
                         
Revenue passenger miles (000)
     44,855,303       43,815,835       2.4 %
                         
Available seat miles (000)
     56,914,794       58,428,233       (2.6 )%
                         
Load factor
     78.8 %     75.0 %  
3.8
  pts.
                         
Average length of haul
     879       867       1.4 %
                         
Trips flown
     647,779       667,469       (2.9 )%

 
 

 
 
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