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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Textual) (USD $)
12 Months Ended
Mar. 31, 2013
Mar. 31, 2012
Mar. 31, 2011
Concentration Risk Credit Risk Cash Balance in Foreign Financial Institutions $ 256,035 $ 66,398  
Stock or Unit Option Plan Expense 7,277 18,530 12,592
Cooperative Advertising Allowance Minimum Percentage (in percentage) 2.00%    
Cooperative Advertising Allowance Maximum Percentage (in percentage) 7.00%    
Advertising Expense 1,688,692 1,089,512 685,416
Research and Development Expense 70,870 37,852 66,875
Percentage Of Allowance For Customers 100.00%    
Sales Revenue, Goods, Net, Percentage 8.80% 7.70% 7.60%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate 0.00% 0.00% 0.00%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate 0.14% 0.19%  
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate 304.70% 341.40% 283.90%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate, Minimum (in percentage)     0.22%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate, Maximum (in percentage)     0.30%
Net deferred tax assets before valuation allowance 3,200,000 3,900,000 3,480,475
Valuation Allowance, Amount 1,600,000 3,900,000  
Cash Equivalents, at Carrying Value 1,652,996 267,465  
Cash, FDIC Insured Amount 250,000    
Exceeded Cash Deposits In FDIC Insurance Limit 1,007,894 0  
Current Income Tax Expense (Benefit) 0 0 0
Deferred Tax Assets, Valuation Allowance 1,619,459 3,865,694 3,480,475
Issuance Of Letter Of Credit 131,068    
Certificate Of Deposit $ 137,621