Filed Pursuant to Rule 433
Registration No. 333-197375
December 3, 2014

BB&T Corporation

Pricing Term Sheet

Medium-Term Notes, Series E (Senior)

$200,000,000

Senior Floating Rate Notes due 2020

Issuer BB&T Corporation

Security Senior Floating Rate Notes due January 15, 2020

Ratings A2 (Moody’s) / A- (S&P) / A+ (Fitch) / AH (DBRS)

Currency USD

Size $200,000,000

Security Type SEC Registered Medium-Term Notes, Series E (Senior)

Maturity January 15, 2020

Benchmark USD 3-month LIBOR

Benchmark Spread +71.5 bps

Coupon 3-month USD LIBOR +71.5 bps

Payment Frequency Quarterly

Day Count Convention Actual/360

Redemption Date December 15, 2019

Redemption Terms Redeemable in whole or in part on or after the Redemption Date at 100% of the principal amount of the notes (par), plus accrued and unpaid interest thereon to the date of redemption. BB&T Corporation shall provide 10 to 60 calendar days’ notice of redemption to the registered holder of the Senior Notes.

Price to Public 100% of face amount

Net Proceeds (Before Expenses) to Issuer $199,700,000 (99.85%)

Interest Payment Dates January 15, April 15, July 15 and October 15 of each year, commencing April 15, 2015

Trade Date December 3, 2014

Settlement Date December 8, 2014 (T+3)

Denominations $2,000 x $1,000

CUSIP / ISIN 05531FAT0 / US05531FAT03

Joint Bookrunners BB&T Capital Markets, a division of BB&T Securities, LLC

Deutsche Bank Securities Inc.

Morgan Stanley & Co. LLC

Co-Managers Mischler Financial Group, Inc.

Samuel A. Ramirez & Company, Inc.

Note: A securities rating is not a recommendation to buy, sell or hold securities and should be evaluated independently of any other rating. The rating may be subject to revision or withdrawal at any time by the assigning rating organization.

The issuer has filed a registration statement (including a pricing supplement, a prospectus supplement and a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read those documents and the other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC website at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the pricing supplement, the prospectus supplement and the prospectus if you request them by calling BB&T Capital Markets, a division of BB&T Securities, LLC at 804-787-8221, Deutsche Bank Securities Inc. toll-free at 1-800-503-4611, or Morgan Stanley & Co. LLC toll-free at 1-866-718-1649.