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Goodwill and Other Intangible Assets
9 Months Ended
Sep. 30, 2012
Goodwill and Other Intangible Assets  
Goodwill and Other Intangible Assets

NOTE 5. Goodwill and Other Intangible Assets

The changes in the carrying amounts of goodwill attributable to each of BB&T's operating segments is reflected in the table below. To date, there have been no goodwill impairments recorded by BB&T.

     Residential Dealer         
   Community Mortgage Financial Specialized Insurance Financial   
   Banking Banking Services Lending Services Services Total 
                        
   (Dollars in millions) 
Balance, January 1, 2012$ 4,542 $ 7 $ 111 $ 94 $ 1,132 $ 192 $ 6,078 
 Acquisitions  293         346     639 
 Contingent consideration          2     2 
 Other adjustments           (1)     (1) 
Balance, September 30, 2012$ 4,835 $ 7 $ 111 $ 94 $ 1,479 $ 192 $ 6,718 

The following table presents the gross carrying amounts and accumulated amortization for BB&T’s identifiable intangible assets subject to amortization:
                      
    September 30, 2012 December 31, 2011 
    Gross   Net Gross   Net 
    Carrying Accumulated Carrying Carrying Accumulated Carrying 
    Amount Amortization Amount Amount Amortization Amount 
                      
    (Dollars in millions) 
 Identifiable intangible assets:                  
  Core deposit intangibles $ 688 $ (513) $ 175 $ 626 $ (484) $ 142 
  Other (1)   1,081   (538)   543   787   (485)   302 
   Totals $ 1,769 $ (1,051) $ 718 $ 1,413 $ (969) $ 444 
                      
                      
(1)Other identifiable intangibles are primarily customer relationship intangibles.

During the second quarter of 2012, BB&T acquired the life and property and casualty insurance divisions of Crump Group Inc. The changes in Insurance Services goodwill and other identifiable intangibles were primarily the result of this acquisition, although the final purchase accounting has not been completed.

On July 31, 2012, BB&T completed the acquisition of Fort Lauderdale, Florida-based BankAtlantic. BB&T acquired approximately $1.8 billion in loans and assumed approximately $3.5 billion in deposits. BB&T also assumed the seller's obligations with respect to outstanding trust preferred securities, with an aggregate principal balance of $285 million. In exchange for the assumption of these liabilities, BB&T received a 95% preferred interest in a newly established LLC, which holds a pool of loans and other net assets. BankAtlantic Bancorp also provided BB&T with an incremental $35 million guarantee to further assure BB&T's recovery of the $285 million. The LLC's assets will be monetized over time and once BB&T has recovered $285 million in preference amount from the LLC plus a defined return, BB&T's interest in the LLC will terminate. The net purchase price received, excluding cash held by BankAtlantic, was $45 million, which consisted of net liabilities assumed less a deposit premium of $316 million. The changes in Community Banking goodwill and core deposit intangibles were primarily the result of this acquisition, although the final purchase accounting has not been completed.