EX-99.6 7 banking_networkpres1.htm banking_networkpres1.htm - BB&T

Exhibit 99.6

BB&T BANKING NETWORK

Executing on Time-Tested Strategies


Investor Conference February 11, 2009


During this time of uncertainty and instability, BB&T remains:

  • Grounded on proven strategies

  • Centered on traditional core banking services

Our focus for 2009 is unchanged:

EXECUTION

2


OUR EXECUTION PLAN

  • Adhere to our core strategies

     
  • Foundational and enduring

     
  • Viable in any environment

     
  • Affirmed by internal and external surveys

  • Focus on performance and results, not on developing new strategies

  • Increase productivity and achieve greater efficiencies

  • Leverage our advantages

    3


     

    LEVERAGING OUR ADVANTAGES

  • Capitalize on our financial strength and stability

     
  • Competitors are distracted by monumental problems

     
  • Clients and prospects are seeking a strong bank - “flight to quality”

     
  • BB&T remains committed to its clients during difficult times

    4


     

         FLIGHT TO QUALITY DEPOSIT GROWTH TREND


    2008

    5


     

    COMMITTED TO OUR CLIENTS
    LOAN GROWTH TREND


    2008

    6


         LEVERAGING OUR
     
    ORGANIZATIONAL STRUCTURE

    • Committed to our Community Banking Model since 1988

    • Comprised of 33 regions

    • Cost-effective way to execute on our strategies

    • Proven to be scalable

    7




    COMMUNITY BANKING LOCATIONS

    STATE  BRANCHES  CITIES COUNTIES 
    ALABAMA  3    3  2 
    DC MSA  156    59  16 
    FLORIDA  107    63  26 
    GEORGIA  162    89  55 
    INDIANA  2    2  2 
    KENTUCKY  91    34  25 
    MARYLAND*  94    61  17 
    NORTH CAROLINA  360    204  75 
    SOUTH CAROLINA  117    60  24 
    TENNESSEE  58    32  16 
    VIRGINIA*  283    162  99 
    WEST VIRGINIA  78    50  26 
                                 TOTAL  1,511    819  383 

    * Excludes DC MSA         9


         LEVERAGING OUR
     
    ORGANIZATIONAL STRUCTURE

  • Each region is led by a Regional President (RP)

     
  • Proven leaders

     
  • Long tenured and skilled

     
  • Extraordinary commitment and passion for the job

     
  • Engaged and team oriented

     
  • Long-term focused

     
  • 100% supportive of corporate strategies and Community Banking Model

    10


         LEVERAGING OUR
     
    ORGANIZATIONAL STRUCTURE

  • Community Banking Model creates competitive advantages:

     
  • Provides a structure to deploy expansive resources to compete with community banks

     
  • Empowers our regional leadership to deliver local, customized solutions versus mega banks

     
  • Keeps us close to our clients, key in times of difficulty

     
  • Provides the foundation for our Sales and Service Culture Model

     

    11


    EXECUTING OUR PLAN
     6 KEY
    COMPONENTS

    • Our People

    • Sales Management

    • Client Experience

    • Expense Management

    • Risk Management

    • Performance Management

     

    12


     

    Time-Tested

    13


    POSITIONING OUR PEOPLE

  • Hire the right talent

  • On-board new employees (began in 2006)

     
  • 2006 = 35% on-boarded

     
  • 2008 = 85% on-boarded

  • Staff to appropriate levels

  • Set clear expectations

  • Focus on effective coaching and mentoring

  • Recognize high performers and manage non-performers

    14


    POSITIONING OUR PEOPLE

  • Ensure employees are well trained

     
  • No reduction in training investment

     
  • Increase in average training days

       
  • 2007 = 6.7 days

       
  • 2008 = 7.3 days

     
  • Emphasis on the University Certification Program

       
  • 2007 = 29% certified

       
  • 2008 = 52% certified

     
  • Focus on cross-training

    15


    BENEFITS GENERATED

    • Client service scores climb higher than ever

    • Morale remains high

    • Turnover drops to record lows

    16


    EMPLOYEE TURNOVER


    17


    EMPLOYEE TURNOVER


    18


    EMPLOYEE TURNOVER

    Total Banking Network Employees


    19



    Time-Tested

    20


    DELIVERING BB&T’S VALUE PROMISE

  • Foundation to all commercial and retail sales efforts

  • Reason why a client or prospect should bank with BB&T

  • Four elements of the promise

     
  • Who am I?

     
  • Who are we?

     
  • What do we do?

     
  • How do we do it?

    21


    COMMERCIAL SALES MANAGEMENT

  • RPs and City Executives drive Commercial Banking through:

     
  • Adhering to the Decathlon Process

     
  • Engaging IRM (Integrated Relationship Management) partners

     
  • Leveraging our 238 Local Advisory Boards

     
  • Inspecting behaviors

     
  • Measuring results

     
  • Executing on the Consultative Sales & Retention Process

    22


    CONSULTATIVE SALES &
     
    RETENTION PROCESS


    23


    AFFIRMING OUR SALES APPROACH

    Greenwich Associates Middle Market Study

    • BB&T received three national Greenwich Excellence Awards including “Overall Satisfaction”

    • Affirms that our consultative sales process gives BB&T a competitive advantage

    • Indicates that BB&T is well positioned to migrate new clients towards our consistency and soundness

    24


    AFFIRMING OUR SALES APPROACH

    Barlow Research Study

  • Middle Market Banking

     
  • #1 in overall satisfaction with primary bank and account officer

     
  • #1 in likelihood for our clients to make referrals

     
  • #1 in terms of time spent discussing financials and business operations

     
  • #1 in standing by the client when times get tough

  • Small Business Banking

     
  • #1 in overall satisfaction with primary bank and branch

     
  • #1 in likelihood for our clients to make referrals

     
  • #1 in ease of doing business and getting things right the first time

     
  • #1 in standing by the client when times get tough

    25

    Results from surveys conducted in the BB&T footprint in 2006, 2007, and 2008


         NOW IS THE TIME
     TO TELL OUR
    STORY

    • Companies are less loyal and looking to diversify their banking relationships

    • BB&T has an opportunity to leverage its advantages and gain market share

    26


    TARGETING

    TOP 41 LARGE MARKETS

  • Focus on aggressive calling efforts

  • Ensure increased IRM partnership (Financial Services) support

  • Inspect results

     
  • Targeted reporting

     
  • Monthly sales conference calls

     
  • Separate campaign tracking

    27


                                           41 LARGE MARKETS   
    MD  KY  GA   
    ANNAPOLIS  LOUISVILLE  COBB COUNTY   
    BALTIMORE    FAYETTE COUNTY   
      TN  FULTON COUNTY   
    VA  KNOXVILLE  GWINNETT COUNTY   
    NEWPORT NEWS  NASHVILLE     
    NORFOLK    AL   
    PORTSMOUTH  NC  BIRMINGHAM   
    RICHMOND  CARY     
    VIRGINIA BEACH  CHARLOTTE  FL   
      DURHAM  BROWARD COUNTY   
    GREATER DC METRO  GREENSBORO  JACKSONVILLE   
    ALEXANDRIA  RALEIGH  ORLANDO   
    ARLINGTON  WILMINGTON  ST. PETERSBURG   
    BETHESDA  WINSTON SALEM  TAMPA   
    FAIRFAX CITY       
    GAITHERSBURG  SC     
    PRINCE WILLIAM       
    COUNTY  CHARLESTON     
    SPRINGFIELD  COLUMBIA     
    SUBURBAN MD  GREENVILLE     
    TYSONS  SPARTANBURG     
    WASHINGTON DC      28 


    LARGE MARKET PERFORMANCE
     BEFORE
    & AFTER NEW FOCUS

      Baseline Growth* Growth
      2007 vs. 2006 2008 vs. 2007
         Large Banking Large Banking
      Markets Network Markets Network
    Total Business Loans  1.6 %  5.6 %  12.5 %  9.8 % 
    Retail Loans                 
    (excluding Bankcard)  2.0 %  3.1 %  1.5 %  0.6 % 
    Demand Deposits  -3.0 %  -1.9 %  -1.4 %  -2.0 % 
    Total Deposits  8.1 %  7.1 %  6.5 %  3.0 % 
    Noninterest Income  8.4 %  9.5 %  8.6 %  9.0 % 
       
      *September YTD          

    29


    RETAIL SALES MANAGEMENT

  • Driven by the Regional Retail Banking Manager and Sales & Service Leaders

  • Executed by the Financial Center Leader as the store owner/leader

  • Supports all client segments

  • Focuses on small business client strategy

  • Built on:

     
  • Store Ownership Model

     
  • Retail Consultative Concepts

    30


    STORE OWNERSHIP ELEMENTS

    • Own the market

    • Own the client experience

    • Own the team (coaching and leadership)

    • Own the processes and compliance

    • Own the economics

    31


    RETAIL CONSULTATIVE CONCEPTS

  • Banking

     
  • Helping to manage the client’s household finances

  • Loans

     
  • Financing the major purchases for the client

  • Insurance

     
  • Protecting the client, their family, and the things they value

  • Investments

     
  • Growing, managing or preserving the client’s money

  • Managing the client’s life events

     
  • Education, marriage, retirement, job change

    32


    ACQUIRING NEW CLIENTS
     BB&T@WORK STRATEGY

        2006    2007    2008 
    DDA & Savings ($)  $ 103,565,311  $ 150,185,651  $ 393,335,020 
    DDA & Savings (#)    37,491    70,908    128,924 
    New Company IDs (CIDs) (#)    3,778    5,452    9,288 

  • Production per BB&T@Work Sales Officer increased 31% over 2007

  • In 2008, BB&T@Work accounted for:

     
  • 44% of net new transaction accounts

     
  • 13% of total Retail DDA production

    33


    ACQUIRING NEW CLIENTS DE NOVO STRATEGY

  • Opened 131 de novo branches since 2004

  • Cumulative growth achieved:

     
  • $3.6 billion in deposits

     
  • $600 million in loans (retail only)

  • Average breakeven = 17.5 months

  • Cumulative breakeven in November 2008

  • 2009 focus is to leverage the existing de novos

    34


    OPENED DE NOVOS BY STATE

       STATE  # of DE NOVOS 
       NC  32 
       GA  31 
       FL  25 
       DC MSA  11 
       SC  10 
       MD*  7 
       KY/IN  6 
       VA*  6 
       TN  3 
       TOTAL  131 
    * Excludes DC MSA   

    35


         ACQUIRING NEW CLIENTS
     TARGETING
    THE HISPANIC MARKET

  • Represents about 50% of the population growth in our markets (for some regions, 100%)

  • Established 180 multicultural banking centers

  • Segment accounts for the following:

     
  • 110,500 households (HHs)

     
  • Growth rate 3 times faster than non-Hispanic HHs

     
  • $715 million in deposits

     
  • $2 billion in loans

    36


    ACQUIRING NEW CLIENTS

    TARGETING SMALL BUSINESSES

  • Renewed focus on growing this segment by leveraging our:

     
  • Branches and Financial Center Leaders to reach small businesses

     
  • Small Business Consultative Sales Process

     
  • Training resources

     
  • Bundling efforts

  • #1 goal is to grow deposits

    37


    DEEPENING RELATIONSHIPS
    THROUGH BUNDLING

  • Initiated bundling process in October 2007

  • HHs with new DDAs plus 3 additional products

     
  • September 2007 = 25.3%

     
  • November 2008 = 39.6%

  • Supported by Client Central (sales platform)

    Products Cross Sold  9/30/07   11/30/08  
    Debit Card  84.2 %  86.6 % 
    Online Banking  65.6 %  72.7 % 
    Savings  28.0 %  39.1 % 
    Overdraft  15.4 %  28.5 % 
    Bankcard  2.2 %  9.6 % 

    38


    DELIVERING CLIENT SOLUTIONS

    RELATIONSHIP BANKER PRODUCTION


    39


     

    Time-Tested

    40


    PERFECT CLIENT EXPERIENCE
    “PCE”

    • Reliable – sticking with our clients through thick and thin

    • Responsive – reassuring our clients with quick follow-up

    • Empathetic – willing to listen to our clients and provide honest feedback

    • Competent – giving sound advice and serving as a financial partner

    41


    EXECUTING PCE

    • Continue to focus on PCE as the foundation of service quality differentiation

    • Adhere 100% to weekly PCE meeting schedule for commercial and retail teams

    • Inspect using client service measurements

    42


    MYSTERY SHOPS


    43


    INTERNAL CLIENT SERVICE
     MEASUREMENT


    44


    2008 COMPETITIVE SCORES

    Retail Overall Satisfaction


    45

    Research conducted by Maritz Research Inc. in 2008



    Time-Tested

    46


    EXPENSE MANAGEMENT

  • Achieving greater efficiencies is fundamental to long-term success

     
  • In economic uncertainty, expense management is an area where we can exercise considerable control

     
  • RPs are demonstrating strong leadership

     
  • Regions are being held accountable to their budgets

    47


     

    EXPENSE MANAGEMENT

  • Decreased staff in 2007 and 2008 without a significant reduction-in-force

     
  • Used attrition

     
  • Better managed non-performers

  • Introduced a teller staffing model in mid-2008

     
  • Tellers reduced by 500

     
  • Anticipate similar reduction in 2009

  • In 2009, continue to right-size across all areas

     
  • Execute on additional staff reductions

     
  • Minimize impact on revenue generation and service quality

    48


    NONINTEREST EXPENSE GROWTH

    Excludes FDIC Insurance and
    Foreclosed Property Expenses

    49


         ACHIEVING EFFICIENCIES BY
     
    LEVERAGING OUR RESOURCES

     $ in Billions              Two Year
     (Period-End Data)    2006    2007    2008  Growth (%)
     Total Loans & Leases  $ 55.1  $ 58.0  $ 62.4  13.2 % 
     Total Deposits  $ 75.6  $ 77.5  $ 82.6  9.3 % 
     Noninterest Income  $ 1.41  $ 1.58  $ 1.72  22.0 % 
     Total FTE Employees    14,868    14,685    13,961  -6.1 % 
    FTE: Full-Time Equivalent                 

    50


     

    Time-Tested

    51


     

    CREDIT RISK MANAGEMENT

     

    Regional President

     
  • Drives Regional Loan Review Committee meetings

     
  • Ensures Senior and Regional Credit Officers follow a daily process of managing quality

     
  • Manages credit deterioration costs

     
  • Makes certain credit relationships are serviced at all levels

     

    Relationship Manager

     
  • Stays close to clients

     
  • Avoids adverse selection

     
  • Reassures our clients

     
  • Provides needed financial acumen

    52


    OPERATIONAL RISK MANAGEMENT

  • Challenging economic times call for strong risk management

     
  • Ensure physical security procedures are followed

     
  • Address departmental and branch audits

     
    $ in Millions    2006    2007    2008 
    Operational Charge-Offs  $21.5  $24.6  $21.9 

     


     

    53


     

    Time-Tested

    54


    PERFORMANCE MANAGEMENT

  • Centralized and regional tracking each month

     
  • Balance sheet growth and quality

     
  • Noninterest income growth

     
  • Expense control

     
  • Net income growth

  • Effort is expected, but RESULTS matter

    55


    GROWTH RESULTS

      2007   2008  
       Total Business Loans & Leases  5.87 %  9.75 % 
       Direct Retail Loans  2.80 %  0.58 % 
       Bankcard & Constant Credit  9.44 %  13.95 % 
       Demand Deposits  -1.92 %  -2.00 % 
       Total All Deposits  5.98 %  2.84 % 
       Noninterest Income  11.78 %  8.97 % 
       Noninterest Expense*  2.88 %  4.39 % 
    All data excludes the impact of bank acquisitions in 2007      
    *Includes FDIC and Foreclosed Property Expenses         

    56


    PROFITABILITY TRENDS

    $ in Thousands

     

        2006     2007     2008  
    Net Revenue per FTE  $329   $342   $361  
    Noninterest Income per FTE  $97   $108   $120  
    Noninterest Expense* as a % of                   
    Total Loans and Total Deposits    1.14 %    1.11 %    1.06 % 

    All data excludes the impact of bank acquisitions in 2006 and 2007

    *Excludes FDIC and Foreclosed Property Expenses

    57


         PRODUCTION TRENDS
     
    PER SELLING FTE PER MONTH

        2005    2006    2007    2008 
    Business Loans ($)  $2,017,343  $2,046,450  $1,809,977  $1,845,990 
    Business Loans (#)    5.3    5.0    4.2    3.2 
    Retail Loans ($)  $393,542  $361,704  $336,938  $263,295 
    Retail Loans (#)    7.8    7.1    6.7    5.4 
    Mortgage Loans ($)  $1,342,326  $1,159,930  $1,402,121  $1,217,733 
    Mortgage Loans (#)    6.6    5.3    6.3    6.3 
    Net New Transaction Accounts (#)    89,598    123,254    91,334    94,012 

    All data excludes the impact of bank acquisitions in 2006 and 2007

    58


     

    Time-Tested

    59


    APPENDIX

    • All financial data is based on internal management reporting in the Banking Network division excluding bank acquisitions in 2006 and 2007 where noted

    • Loan data excludes marketable mortgage loan balances which are held outside of the Banking Network division

    60