SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM U-1
                           APPLICATION OR DECLARATION
                                      under
                 The Public Utility Holding Company Act of 1935


                              THE SOUTHERN COMPANY
                           270 Peachtree Street, N.W.
                             Atlanta, Georgia 30303

               (Name of company or companies filing this statement
                  and addresses of principal executive offices)


                              THE SOUTHERN COMPANY


             (Name of top registered holding company parent of each
                             applicant or declarant)

                            Tommy Chisholm, Secretary
                              The Southern Company
                           270 Peachtree Street, N.W.
                             Atlanta, Georgia 30303

                   (Names and addresses of agents for service)

          The Commission is requested to mail signed copies of all orders,
notices and communications to:

      W. L. Westbrook                          John D. McLanahan, Esq.
 Financial Vice President                       Troutman Sanders LLP
   The Southern Company                      600 Peachtree Street, N.E.
270 Peachtree Street, N.W.                           Suite 5200
  Atlanta, Georgia  30303                   Atlanta, Georgia  30308-2216






                              INFORMATION REQUIRED

Item 1.  Description of Proposed Transactions
         The Southern Company ("Southern") is a registered holding company under
the Public Utility Holding Company Act of 1935, as amended (the "Act"). Southern
proposes to organize and acquire all of the common stock of one or more
subsidiaries (collectively, the "Financing Subsidiary") for the purpose of
effecting various financing transactions from time to time through March 31,
2001 involving the issuance and sale of up to an aggregate of $1,000,000,000 in
any combination of Preferred Securities, Debt Securities and Preferred Stock,
all as described herein. Southern further proposes that it may effect directly
(i.e., without the Financing Subsidiary) any such transaction involving
Preferred Securities or Debt Securities as described herein.
         Financing Subsidiary
         1.1 Southern will acquire all of the outstanding shares of common stock
of the Financing Subsidiary for amounts (inclusive of capital contributions that
may be made from time to time to the Financing Subsidiary by Southern)
aggregating up to 35% of the total capitalization of the Financing Subsidiary.
The business of the Financing Subsidiary will be limited to effecting the
financing transactions described herein. In connection with such financing
transactions, Southern will enter into one or more guarantee or credit support
agreements in favor of the Financing Subsidiary.




         Preferred Securities
         1.2 In connection with the issuance of Preferred Securities (as
hereinafter defined), Southern or the Financing Subsidiary proposes to organize
one or more separate special purpose subsidiaries as any one or any combination
of (a) a limited liability company under the Limited Liability Company Act (the
"LLC Act") of the State of Delaware or other jurisdiction considered
advantageous by Southern, (b) a limited partnership under the Revised Uniform
Limited Partnership Act of the State of Delaware or other jurisdiction
considered advantageous by Southern, (c) a business trust under the laws of the
State of Delaware or other jurisdiction considered advantageous by Southern or
(d) any other entity or structure, foreign or domestic, that is considered
advantageous by Southern. The special purpose subsidiaries to be so organized
are hereinafter referred to individually as a "Special Purpose Subsidiary" and
collectively as the "Special Purpose Subsidiaries." In the event that any
Special Purpose Subsidiary is organized as a limited liability company, Southern
or the Financing Subsidiary may also organize a second special purpose
wholly-owned subsidiary under the General Corporation Law of the State of
Delaware or other jurisdiction ("Investment Sub") for the purpose of acquiring
and holding Special Purpose Subsidiary membership interests so as to comply with
the requirement under the applicable LLC Act that a limited liability company
have at least two members. In the event that any Special Purpose Subsidiary is
organized as a limited partnership, Southern or the Financing Subsidiary also
may organize an Investment Sub for the purpose of acting as the general partner
of such Special Purpose Subsidiary and may acquire, either directly or
indirectly through such Investment Sub, a limited partnership interest in such
Special Purpose Subsidiary to ensure that such Special Purpose Subsidiary will
at all times have a limited partner to the extent required by applicable law.



         The respective Special Purpose Subsidiaries then will issue and sell at
any time or from time to time preferred securities described hereinbelow (the
"Preferred Securities"), with a specified par or stated value or liquidation
preference per security.
         1.3 Southern, the Financing Subsidiary and/or an Investment Sub will
acquire all of the common stock or all of the general partnership or other
equity interests, as the case may be, of any Special Purpose Subsidiary for an
amount up to 21% of the total equity capitalization from time to time of such
Special Purpose Subsidiary (the aggregate of such investment by Southern, the
Financing Subsidiary and/or an Investment Sub being herein referred to as the
"Equity Contribution"). The Financing Subsidiary may issue and sell to any
Special Purpose Subsidiary, at any time or from time to time in one or more
series, subordinated debentures, promissory notes or other debt instruments
(individually, a "Note" and collectively, the "Notes") governed by an indenture
or other document, and such Special Purpose Subsidiary will apply both the
Equity Contribution made to it and the proceeds from the sale of Preferred
Securities by it from time to time to purchase Notes. Alternatively, the
Financing Subsidiary may enter into a loan agreement or agreements with any
Special Purpose Subsidiary under which such Special Purpose Subsidiary will loan
to the Financing Subsidiary (individually, a "Loan" and collectively, the
"Loans") both the Equity Contribution to such Special Purpose Subsidiary and the
proceeds from the sale of the Preferred Securities by such Special Purpose
Subsidiary from time to time, and the Financing Subsidiary will issue to such
Special Purpose Subsidiary Notes evidencing such borrowings.





         1.4 Southern or the Financing Subsidiary may also guarantee
(individually, a "Guaranty" and collectively, the "Guaranties") (i) payment of
dividends or distributions on the Preferred Securities of any Special Purpose
Subsidiary if and to the extent such Special Purpose Subsidiary has declared
dividends or distributions out of funds legally available therefor, (ii)
payments to the Preferred Securities holders of amounts due upon liquidation of
such Special Purpose Subsidiary or redemption of the Preferred Securities of
such Special Purpose Subsidiary and (iii) certain additional amounts that may be
payable in respect of such Preferred Securities.
         1.5 Each Note will have a term of up to 50 years. Prior to maturity,
the Financing Subsidiary will pay only interest on the Notes at a rate equal to
the dividend or distribution rate on the related series of Preferred Securities,
which dividend or distribution rate may be either a fixed rate or an adjustable
rate to be determined on a periodic basis by auction or remarketing procedures,
in accordance with a formula or formulae based upon certain reference rates, or
by other predetermined methods. Such interest payments will constitute each
respective Special Purpose Subsidiary's only income and will be used by it to
pay dividends or distributions on the Preferred Securities issued by it and




dividends or distributions on the common stock or the general partnership or
other equity interests of such Special Purpose Subsidiary. Dividend payments or
distributions on the Preferred Securities will be made on a monthly or other
periodic basis and must be made to the extent that the Special Purpose
Subsidiary issuing such Preferred Securities has legally available funds and
cash sufficient for such purposes. However, the Financing Subsidiary may have
the right to defer payment of interest on any issue of Notes for up to five or
more years, provided that if dividends or distributions on the Preferred
Securities of any series are not paid for up to 18 or more consecutive months,
then the holders of the Preferred Securities of such series may have the right
to appoint a trustee, special general partner or other special representative to
enforce the Special Purpose Subsidiary's rights under the related Note and
Guaranty. Each Special Purpose Subsidiary will have the parallel right to defer
dividend payments or distributions on the related series of Preferred Securities
for up to five or more years. The dividend or distribution rates, payment dates,
redemption and other similar provisions of each series of Preferred Securities
will be substantially identical to the interest rates, payment dates, redemption
and other provisions of the Note issued by the Financing Subsidiary with respect
thereto. The Preferred Securities may be convertible or exchangeable into common
stock of Southern.
         1.6 The Notes and related Guaranties will be subordinate to all other
existing and future indebtedness for borrowed money of the Financing Subsidiary
and may have no cross-default provisions with respect to other indebtedness of
the Financing Subsidiary -- i.e., a default under any other outstanding
indebtedness of the Financing Subsidiary would not result in a default under any
Note or Guaranty. However, Southern and/or the Financing Subsidiary may be
prohibited from declaring and paying dividends on its outstanding capital stock
and pari passu debt unless all payments then due under the Notes and Guaranties
(without giving effect to the deferral rights discussed above) have been made.



         1.7 It is expected that the Financing Subsidiary's interest payments on
the Notes will be deductible for federal income tax purposes and that each
Special Purpose Subsidiary will be treated as either a partnership or a passive
grantor trust for federal income tax purposes. Consequently, holders of the
Preferred Securities and Southern (and any Investment Sub) will be deemed to
have received distributions in respect of their ownership interests in the
respective Special Purpose Subsidiary and will not be entitled to any "dividends
received deduction" under the Internal Revenue Code. The Preferred Securities of
any series, however, may be redeemable at the option of the Special Purpose
Subsidiary issuing such series (with the consent or at the direction of
Southern) at a price equal to their par or stated value or liquidation
preference, plus any accrued and unpaid dividends or distributions, (i) at any
time after a specified date not later than 10 years from their date of issuance,
or (ii) upon the occurrence of certain events, among them that (x) such Special
Purpose Subsidiary is required to withhold or deduct certain amounts in
connection with dividend, distribution or other payments or is subject to
federal income tax with respect to interest received on the Notes issued to such
Special Purpose Subsidiary, or (y) it is determined that the interest payments
by the Financing Subsidiary on the related Notes are not deductible by the
Financing Subsidiary for income tax purposes, or (z) such Special Purpose
Subsidiary becomes subject to regulation as an "investment company" under the
Investment Company Act of 1940, as amended. The Preferred Securities of any
series may also be subject to mandatory redemption upon the occurrence of
certain events. The Financing Subsidiary also may have the right in certain
cases or in its discretion to exchange the Preferred Securities of any Special
Purpose Subsidiary for the Notes or other junior subordinated debt issued to
such Special Purpose Subsidiary.




         In the event that any Special Purpose Subsidiary is required to
withhold or deduct certain amounts in connection with dividend, distribution or
other payments, such Special Purpose Subsidiary may also have the obligation to
"gross up" such payments so that the holders of the Preferred Securities issued
by such Special Purpose Subsidiary will receive the same payment after such
withholding or deduction as they would have received if no such withholding or
deduction were required. In such event, the Financing Subsidiary's obligations
under its related Note and Guaranty may also cover such "gross up" obligation.
In addition, if any Special Purpose Subsidiary is required to pay taxes with
respect to income derived from interest payments on the Notes issued to it, the
Financing Subsidiary may be required to pay such additional interest on the
related Notes as shall be necessary in order that net amounts received and
retained by such Special Purpose Subsidiary, after the payment of such taxes,
shall result in the Special Purpose Subsidiary's having such funds as it would
have had in the absence of such payment of taxes.
         1.8 In the event of any voluntary or involuntary liquidation,
dissolution or winding up of any Special Purpose Subsidiary, the holders of the
Preferred Securities of such Special Purpose Subsidiary will be entitled to
receive, out of the assets of such Special Purpose Subsidiary available for
distribution to its shareholders, partners or other owners (as the case may be),
an amount equal to the par or stated value or liquidation preference of such
Preferred Securities plus any accrued and unpaid dividends or distributions.




         1.9 The constituent instruments of each Special Purpose Subsidiary,
including its Limited Liability Company Agreement, Limited Partnership Agreement
or Trust Agreement, as the case may be, will provide, among other things, that
such Special Purpose Subsidiary's activities will be limited to the issuance and
sale of Preferred Securities from time to time and the lending to the Financing
Subsidiary or Investment Sub of (i) the proceeds thereof and (ii) the Equity
Contribution to such Special Purpose Subsidiary, and certain other related
activities. Accordingly, it is proposed that no Special Purpose Subsidiary's
constituent instruments include any interest or dividend coverage or
capitalization ratio restrictions on its ability to issue and sell Preferred
Securities as each such issuance will be supported by a Note and Guaranty and
such restrictions would therefore not be relevant or necessary for any Special
Purpose Subsidiary to maintain an appropriate capital structure.
         Each Special Purpose Subsidiary's constituent instruments will further
state that its common stock or general partnership or other common equity
interests are not transferable (except to certain permitted successors), that
its business and affairs will be managed and controlled by Southern, the
Financing Subsidiary and/or its Investment Sub (or permitted successor), and
that Southern or the Financing Subsidiary (or permitted successor) will pay all
expenses of such Special Purpose Subsidiary.




         Debt Securities
         1.10 Southern proposes that, in addition to, or as an alternative to,
any Preferred Securities financing as described hereinabove, the Financing
Subsidiary may issue and sell Notes directly to investors without an intervening
Special Purpose Subsidiary. It is proposed that any Notes so issued will be
unsecured, may be either senior or subordinated obligations of the Financing
Subsidiary, may be convertible or exchangeable into common stock of Southern or
Preferred Securities, and otherwise will have terms and provisions substantially
as described hereinabove.

         Preferred Stock
         1.11 It is proposed that the Financing Subsidiary may issue and sell
from time to time shares of its preferred stock (the "Preferred Stock"). Any
such issue of Preferred Stock will have a specified par or stated value per
share and, in accordance with applicable state law, will have such voting powers
(if any), designations, preferences, rights and qualifications, limitations or
restrictions as shall be stated and expressed in the resolution or resolutions
providing for such issue adopted by the board of directors of the Financing
Subsidiary pursuant to authority vested in it by the provisions of its
certificate of incorporation. The foregoing may include rights of conversion or
exchange into common stock of Southern or Preferred Securities.





         Use of Proceeds
         1.12 It is proposed that the proceeds of the Preferred Securities, Debt
Securities and Preferred Stock may be utilized to pay dividends to Southern to
the extent permitted under applicable state law, to acquire the securities of
associate companies in transactions that are exempt from Section 9(a)(1) of the
Act pursuant to Rule 52(d), to make capital contributions or open account
advances to subsidiaries in transactions that are exempt from Section 12(b) of
the Act pursuant to Rule 45(b)(4), to acquire the securities of one or more
"exempt wholesale generators" ("EWGs"), "foreign utility companies" ("FUCOs") or
"exempt telecommunications companies" in transactions that are exempt from the
application requirements of the Act pursuant to Section 32(g), Section 33(c) or
Section 34(d) of the Act, as applicable, and/or as authorized pursuant to orders
of the Commission issued in separate proceedings or as permitted under other
rules of general applicability.

Item 2.  Fees, Commissions and Expenses
         The estimated fees and expenses paid or incurred, or to be paid or
incurred, directly or indirectly, in connection with the proposed transactions
will be supplied by amendment.






Item 3.  Applicable Statutory Provisions
         Southern considers that Sections 6(a), 7, 9(a), 10, 12(b), 12(c),
12(f), 32 and 33 of the Act and Rules 42, 45, 46 and 53 thereunder are
applicable to the proposed transactions.
         Rule 53 provides that, in determining whether to approve the issue or
sale of a security for purposes of financing the acquisition of an "exempt
wholesale generator," the Commission shall not make certain adverse findings if
the conditions set forth in Rule 53(a)(1) through (a)(4) are met, and are not
otherwise made inapplicable by reason of the existence of any of the
circumstances described in Rule 53(b).
         Southern currently meets all of the conditions of Rule 53(a). At
September 30, 1996, Southern's "aggregate investment," as defined in Rule
53(a)(1), in EWGs and FUCOs was approximately $889.5 million or about 25% of
Southern's "consolidated retained earnings," also as defined in Rule 53(a)(1),
for the four quarters ended June 30, 1996 (approximately $3.523 billion).
Furthermore, Southern has complied and will continue to comply with the
record-keeping requirements of Rule 53(a)(2), the limitation under Rule 53(a)(3)
on the use of Operating Company personnel to render services to EWGs and FUCOs,
and the requirements of Rule 53(a)(4) concerning the submission of copies of
certain filings under the Act to retail rate regulatory commissions. Finally,
none of the circumstances described in Rule 53(b) has occurred.
         Southern further points out that the authorization period requested in
this proceeding, i.e., through March 31, 2001, is coterminous with the
authorization period previously approved in File No. 70-8789 (concerning the
issuance of short-term loan notes and/or commercial paper).  Thus, the effect of
the Commission's order in this proceeding will not extend or expand upon the
exemption granted in the Commission's order dated April 30, 1996 (Holding Co.
Act Rel. No. 26501).

Item 4.  Regulatory Approval
         No state commission and no federal commission (other than the
Securities and Exchange Commission) has jurisdiction over the proposed
transactions.

Item 5.  Procedure

         Southern hereby requests that the Commission's order be issued as soon
as the rules allow. Southern hereby waives a recommended decision by a hearing
officer or other responsible officer of the Commission, consents that the
Division of Investment Management may assist in the preparation of the
Commission's decision and/or order in this matter, unless such Division opposes
the transactions proposed herein, and requests that there be no 30-day waiting
period between the issuance of the Commission's order and the date on which it
is to become effective.

Item 6.  Exhibits and Financial Statements
         (a)      Exhibits

             A-1  - Composite   Certificate  of   Incorporation  of  Southern
                    reflecting all amendments  thereto  through January 5, 1994.
                    (Designated in Registration  No. 33-3546 as Exhibit 4(a), in
                    Certificate of Notification, File No. 70-7341, as Exhibit A,
                    and in Certificate of  Notification,  File No.  70-8181,  as
                    Exhibit A.)

             A-2  - By-Laws of Southern as amended  effective October 21, 1991
                    and presently in effect.  (Designated  in Form U-1, File No.
                    70-8181, as Exhibit A-2.)

             A-3  - Certificate of Incorporation of Financing Subsidiary.  (To
                    be filed by amendment.)

             A-4  - By-Laws  of  Financing   Subsidiary.   (To  be  filed  by
                    amendment.)

               B  - None.

               C  - Registration  Statement  pursuant to the Securities Act of
                    1933, as amended. (To be filed by amendment.)

               D  - None.

               E  - None.

               F  - Opinion  of  Troutman   Sanders  LLP.  (To  be  filed  by
                    amendment.)

               G  - Form of Notice.



         Exhibits heretofore filed with the Securities and Exchange Commission
and designated as set forth above are hereby incorporated herein by reference
and made a part hereof with the same effect as if filed herewith.

         (b)  Financial Statements.
         Condensed balance sheet of Southern at June 30, 1996.  (Designated in
Southern's Form 10-Q for the quarter ended June 30, 1996, File no. 1-3526.)
         Statements of income and cash flows of Southern for the six months
ended June 30, 1996. (Designated in Southern's Form 10-Q for the quarter ended
June 30, 1996, File no. 1-3526.)

Item 7.  Information as to Environmental Effects
         a) In light of the nature of the proposed transactions as described in
Item 1 hereof, the Commission's action in this matter will not constitute any
major federal action significantly affecting the quality of the human
environment.
         b) No other federal agency has prepared or is preparing an 
environmental impact statement with regard to the proposed transactions.

                                    SIGNATURE
         Pursuant to the requirements of the Public Utility Holding Company Act
of 1935, the undersigned company has duly caused this statement to be signed on
its behalf by the undersigned thereunto duly authorized.

Dated: October 18, 1996             THE SOUTHERN COMPANY



                                    By: /s/Tommy Chisholm
                                           Tommy Chisholm
                                           Secretary