6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

under the Securities Exchange Act of 1934

For the month of August 2011

Commission File Number: 001-13138

Pointer Telocation Ltd.

(Translation of registrant's name into English)

14 Hamelacha Street, Rosh Ha'ayin, Israel 48091

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F xForm 40-F o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes oNo x

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________

Pointer Telocation Ltd.

On August 15, 2011, Pointer Telocation Ltd. issued a press release with its Q2 2011 Financial Results.

A copy of this press release is annexed hereto as Exhibit 1 and is incorporated herein by reference.

This Form 6-K is being incorporated by reference into all effective registration statements filed by the Registrant under the Securities Act of 1933.

Exhibit

Exhibit 1 Press release dated August 15, 2011, Pointer Telocation’s Q2 2011 Financial Results.

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	POINTER TELOCATION LTD.
Date: August 15, 2011	By:	/s/ Yossi Ben Shalom
		Yossi Ben Shalom
		Chairman of the Board of Directors

EX-99

Exhibit 1

For Immediate Release

Pointer Telocation Reports Q2 2011 Financial Results

· Record Revenues of $43M in first six months of 2011, increase of 23% over 2010

· Non-GAAP net income of $2.5M in first six months of 2011

· Adjusted EBITDA $ 5.6M in first six months of 2011

ROSH HAAYIN, Israel, August 15, 2011 - Pointer Telocation Ltd.(Nasdaq CM: PNTR, TASE: PNTR) - a leading developer, manufacturer and operator of Mobile Resource Management (MRM) and roadside assistance services for the automotive industry, announced today its financial results for the second quarter of 2011.

David Mahlab, Chief Executive Officer of Pointer, commented on the results, "We are pleased with the continuous positive momentum in Q2 with the ongoing increase in sales of both equipment and services all across the regions. The company's large and stable customer base together with constant increase in average revenue per user (ARPU) support our business position. We have strong visibility based on new business opportunities and solid service solutions that will help us secure about 70% of our revenues for long term. In 2011 Pointer has continued developing new products and penetrating new markets to reinforce and increase its customer base. We increased our operating expenses in order to continue invest in promoting revenues improvement in the coming quarters. We intend to maintain our marketing efforts in the Latin American markets through strategic cooperation and we see positive indication for our strategy there. We expect these efforts will yield further growth opportunities".

Financial Highlights

Revenues: Pointer's revenues for the second quarter of 2011 increased 21% to $22.1 million, as compared to $18.3 million in the second quarter of 2010. In the first six months of 2011, revenues increased 23% to $43.2 million, as compared to $35.0 million in the first half of 2010.

International activities for the second quarter and for the first half of 2011 were 28% of total revenues, as compared to 24% of total revenues in the first half of 2010.

Revenues from products in the second quarter of 2011 increased 28% to $7.9 million (36% of revenues), as compared to $6.2 million (34% of revenues) in the second quarter of 2010. Revenues from products in the first half of 2011 increased 43% to $15.8 million (37% of revenues), as compared to $11.0 million (32% of revenues) in the first half of 2010.

Pointer's revenues from services in the second quarter of 2011 increased 17% to $14.2 million (64% of revenues), up from $12 million (66% of revenues), in the comparable period of 2010. Revenues from services in the first half of 2011 increased 14% to $27.4 million (63% of revenues), compared to $24.0 million (68% of revenues) in the first half of 2010.

Gross Profit: In the second quarter of 2011, gross profit increased 11% to $7.7 million from $6.9 million in the second quarter of 2010. In the first half of 2011 gross profit was $15.6 million, an increase of 16% as compared to gross profit of $13.4 million in the first half of 2010.

Operating Income: In the second quarter of 2011, operating income was $1.3 million, compared to $2 million in the second quarter of 2010. Operating income in the first half of 2011 was $2.8 million compared to operating income of $3.6 million in the first half of 2010.

Net Income: Pointer recorded net income attributable to Pointer's shareholders for the second quarter of 2011 of $43 thousand or $0.01 diluted net earnings per share, compared to a net income of $286 thousand or $0.06 diluted net income per share in the second quarter of 2010. Net income attributable to Pointer's shareholders in the first half of 2011 was $0.4 million or $0.08 diluted net earnings per share, compared to a net income of $0.4 million or $0.06 diluted net income per share in the first half of 2010.

Non-GAAP net income for the second quarter of 2011 was $1.2 million, compared to a Non-GAAP net income of $ 1.4 million in the second quarter of 2010. Non-GAAP net income for the first half of 2011 was $2.4 million, compared to a Non-GAAP net income of $2.8 million in the first half of 2010.

Adjusted EBITDA: Pointer's adjusted EBITDA for the second quarter of 2011 was $2.5 million, as compared to $3 million in the comparable period in 2010. Pointer's adjusted EBITDA for the first half of 2011 was $5.6 million, as compared to $5.8 million in the first half of 2010.

Conference Call Information:

Pointer Telocation's management will host today, Monday, August 15, 2011 a conference call with the investment community to review and discuss the financial results, and will also be available to answer questions.

The conference call will commence at 10:00 AM EST, 5:00 PM Israel time.

To participate in the call, please dial in to one of the teleconference numbers below. Please place your call at least 5 minutes before the time set for the commencement of the conference call.

From USA 1-888-668-9141; From Israel: 03-918-0609

A replay will be available from August 16th, 2011 on the Company’s website: www.pointer.com

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Reconciliation between results on a GAAP and Non-GAAP basis:

Reconciliation between results on a GAAP and Non-GAAP basis is provided in a table immediately following the Condensed Interim Consolidated Statements of Cash Flows.

Pointer uses adjusted EBITDA and non-GAAP net income as a non-GAAP financial performance measurement.

We calculate adjusted EBITDA by adding back to net income, financial expenses, taxes, depreciation, a non-recurring expense of $0.5 million, attributable to the Company's efforts to expand various services to Israeli insurance companies, and amortization including the effect of non-cash impairment charge related to the fair market value of Cellocator.

We calculate non-GAAP net income by adding back to net income, non-cash equity based compensation, amortization of intangibles related to acquisitions and non-cash tax expenses resulting from timing differences relating to the amortization of acquisition-related intangible assets and goodwill.

The purpose of such adjustments is to give an indication of our performance exclusive of non-GAAP charges that are considered by management to be outside of our core operating results.

Adjusted EBITDA and non-GAAP net income are provided to investors to complement results provided in accordance with GAAP, as management believes the measure helps illustrate underlying operating trends in the Company's business and uses the measure to establish internal budgets and goals, manage the business and evaluate performance. We believe that these non-GAAP measures help investors to understand our current and future operating cash flow and performance, especially as our three most recent acquisitions have resulted in amortization and non-cash items that have had a material impact on our GAAP profits. Adjusted EBITDA and non GAAP net income should not be considered in isolation or as a substitute for comparable measures calculated and should be read in conjunction with our consolidated financial statements prepared in accordance with GAAP. These non-GAAP financial measures may differ materially from the non-GAAP financial measures used by other companies.

About Pointer Telocation:

Pointer Telocation is a leading provider of technology and services to the automotive and insurance industries, offering a set of services including Road Side Assistance, Stolen Vehicle Recovery and Fleet Management. Pointer has a growing list of customers and products installed in more than 45 countries. Cellocator, a Pointer Products Division, is a leading AVL (Automatic Vehicle Location) solutions provider for stolen vehicle retrieval, fleet management, car & driver safety, public safety, vehicle security and more. The Company's top management and the development center are located in the Afek Industrial Area of Rosh Ha'ayin, Israel.

For more information: http://www.pointer.com

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Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "anticipate," "intend," "seems," "plan," "aim," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss or gain of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.

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POINTER TELOCATION LTD. AND ITS SUBSIDIARIES

INTERIM CONSOLIDATED FINANCIAL STATEMENTS

AS OF JUNE 30, 2011

IN U.S. DOLLARS

UNAUDITED

INDEX

	Page
Interim Consolidated Balance Sheets	6 - 7
Interim Consolidated Statements of Operations	8 - 9
Interim Consolidated Statements of Cash Flows	10 - 11
Additional Information	12

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POINTER TELOCATION LTD. AND ITS SUBSIDIARIES

INTERIM CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands

	June 30,		December 31,
	2011		2010
	Unaudited
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$	2,263	$	2,233
Restricted cash		129		133
Trade receivables		18,147		13,914
Other accounts receivable and prepaid expenses		3,221		2,982
Inventories		4,274		3,739
Total current assets		28,034		23,001
LONG-TERM ASSETS:
Long-term accounts receivable		449		832
Severance pay fund		8,113		7,624
Property and equipment, net		12,423		11,255
Investment in affiliate		604		295
Other intangible assets, net		5,197		6,497
Goodwill		55,698		53,926
Total long-term assets		82,484		80,429
Total assets	$	110,518	$	103,430

The accompanying notes are an integral part of the interim consolidated financial statements.

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POINTER TELOCATION LTD. AND ITS SUBSIDIARIES

INTERIM CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands (except share and per share data)

	June 30,			December 31,
	2011			2010
	Unaudited
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
Short-term bank credit and current maturities of long-term loans	$	12,812		$	13,170
Trade payables		11,266			10,064
Deferred revenues and customer advances		9,922			7,806
Other accounts payable and accrued expenses		7,482			7,054
Total current liabilities		41,482			38,094
LONG-TERM LIABILITIES:
Long-term loans from banks		12,682			11,526
Long-term loans from shareholders and others		970			957
Other long-term liabilities		1,486			842
Accrued severance pay		9,241			8,365
		24,379			21,690
COMMITMENTS AND CONTINGENT LIABILITIES
EQUITY:
Pointer Telocation Ltd’s shareholders' equity:
Share capital -
Ordinary shares of NIS 3 par value - Authorized: 8,000,000 shares at June 30, 2011 and December 31, 2010; Issued and outstanding:  4,781,999 and 4,771,181 shares at June 30, 2011 and December 31, 2010, respectively		3,289			3,280
Additional paid-in capital		118,766			118,512
Accumulated other comprehensive income		4,164			3,292
Accumulated deficit		(87,790	)		(88,216	)
Total Pointer Telocation Ltd’s shareholders' equity		38,429			36,868
Non-controlling interest		6,228			6,778
Total equity		44,657			43,646
Total liabilities and shareholders' equity	$	110,518		$	103,430

The accompanying notes are an integral part of the interim consolidated financial statements.

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POINTER TELOCATION LTD. AND ITS SUBSIDIARIES

INTERIM CONSOLIDATED STATEMENTS OF OPERATIONS

U.S. dollars in thousands (except share and per share data)

	Six months ended June 30,					Three months ended June 30,					Year ended December 31,
	2011			2010		2011			2010		2010
	Unaudited
Revenues:
Products	$	15,797		$	11,041	$	7,953		$	6,230	$	25,415
Services		27,383			24,010		14,163			12,070		48,448
Total revenues		43,180			35,051		22,116			18,300		73,863
Cost of revenues:
Products		8,890			6,221		4,474			3,446		14,175
Services		18,248			14,959		9,696			7,667		31,264
Amortization of intangible assets		489			492		245			246		978
Total cost of revenues		27,627			21,672		14,415			11,359		46,417
Gross profit		15,553			13,379		7,701			6,941		27,446
Operating expenses:
Research and development		1,507			1,166		772			623		2,532
Selling and marketing		4,346			3,625		2,277			1,758		7,441
General and administrative		5,967			4,065		2,849			2,114		9,062
Amortization of intangible assets		924			889		471			437		1,774
Total operating expenses		12,744			9,745		6,369			4,932		20,809
Operating income		2,809			3,634		1,332			2,009		6,637
Financial expenses, net		850			994		452			679		1,976
Other expenses (income), net		(9	)		23		(4	)		20		21
Income before taxes on income		1,968			2,617		884			1,310		4,640
Taxes on income		693			992		336			485		1,524
Income after Income taxes		1,275			1,625		548			825		3,116
Equity in losses of affiliate		798			541		374			277		1,158
Net income		477			1,084		174			548		1,958
Less: net income attributable to the non-controlling interest		51			734		131			262		828
Net income attributable to Pointer's shareholders	$	426		$	350	$	43		$	286	$	1,130

The accompanying notes are an integral part of the interim consolidated financial statements.

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POINTER TELOCATION LTD. AND ITS SUBSIDIARIES

INTERIM CONSOLIDATED STATEMENTS OF OPERATIONS

U.S. dollars in thousands (except share and per share data)

	Six months ended June 30,				Three months ended June 30,				Year ended December 31,
	2011		2010		2011		2010		2010
	Unaudited
Basic net earnings per share	$	0.09	$	0.07	$	0.01	$	0.06	$	0.24
Diluted net earnings per share	$	0.08	$	0.06	$	0.01	$	0.06	$	0.22

The accompanying notes are an integral part of the interim consolidated financial statements.

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POINTER TELOCATION LTD. AND ITS SUBSIDIARIES

INTERIM CONSOLIDATED STATEMENTS OF CASH FLOWS

U.S. dollars in thousands

	Six months ended June 30,						Three months ended June 30,						Year ended December 31,
	2011			2010			2011			2010			2010
	Unaudited
Cash flows from operating activities:
Net income	$	477		$	1,084		$	174		$	548		$	1,958
Adjustments required to reconcile net income to net cash provided by (used in) operating activities:
Depreciation ,amortization and impairment		3,068			2,741			1,576			1,347			5,568
Accrued interest and exchange rate changes of convertible debenture and long-term loans		94			61			78			54			178
Accrued severance pay, net		350			(55	)		318			-			(364	)
Gain from sale of property and equipment, net		(53	)		(38	)		(22	)		-			(93	)
Equity in losses of affiliate		798			541			374			277			1,158
Amortization of deferred stock-based compensation		230			72			142			24			121
Decrease (increase) in restricted cash		4			-			2			-			(133	)
Increase in trade receivables, net		(3,680	)		(2,382	)		(750	)		(905	)		(1,618	)
Decrease (increase) in other accounts receivable and prepaid expenses		(119	)		(1,312	)		571			(687	)		(436	)
Increase in inventories		(488	)		(1,520	)		(664	)		(881	)		(1,964	)
Decrease (increase) in long-term accounts receivable and deferred expenses		340			(411	)		120			(368	)		(212	)
Write-off of inventories		38			-			38			-			185
Increase (decrease) in deferred income taxes		(32	)		907			(15	)		429			1,322
Increase (decrease) in trade payables		756			850			(907	)		25			981
Increase (decrease) in other accounts payable and accrued expenses		2,640			888			830			(1,570	)		(127	)
Net cash provided by (used in) operating activities		4,423			1,426			1,865			(1,707	)		6,524
Cash flows from investing activities:
Purchase of property and equipment		(2,609	)		(1,938	)		(1,232	)		(801	)		(4,481	)
Proceeds from sale of property and equipment		271			356			106			136			641
Investments in affiliate		(1,106	)		(480	)		(563	)		(270	)		(1,490	)
Net cash used in investing activities		(3,444	)		(2,062	)		(1,689	)		(935	)		(5,330	)

The accompanying notes are an integral part of the interim consolidated financial statements.

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POINTER TELOCATION LTD. AND ITS SUBSIDIARIES

INTERIM CONSOLIDATED STATEMENTS OF CASH FLOWS

U.S. dollars in thousands

	Six months ended June 30,						Three months ended June 30,						Year ended December 31,
	2011			2010			2011			2010			2010
	Unaudited
Cash flows from financing activities:
Proceeds from issuance of shares		33			57			10			9			57
Repayment of long-term loans from banks		(4,489	)		(3,283	)		(2,577	)		(1,647	)		(7,016	)
Repayment of long-term loans from others		(22	)		(19	)		(14	)		(9	)		(1,122	)
Receipt of long-term loans from banks, shareholders and others		6,248			1,372			4,304			1,372			5,090
Dividend paid to the non-controlling interest		(896	)		(1,170	)		(896	)		(1,170	)		(2,250	)
Short-term bank credit, net		(1,890	)		3,514			(101	)		3,965			2,656
Net cash provided by (used in) financing activities		(1,016	)		471			726			2,520			(2,585	)
Effect of exchange rate on cash and cash equivalents		67			154			(147	)		605			415
Increase (decrease) in cash and cash equivalents		30			(11	)		755			483			(976	)
Cash and cash equivalents at the beginning of the period		2,233			3,209			1,508			2,715			3,209
Cash and cash equivalents at the end of the period	$	2,263		$	3,198		$	2,263		$	3,198		$	2,233

The accompanying notes are an integral part of the interim consolidated financial statements.

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POINTER TELOCATION LTD. AND ITS SUBSIDIARIES

ADDITIONAL INFORMATION

U.S. dollars in thousands

The following table reconciles the GAAP to non-GAAP operating results:

Non GAAP Net income

	Six months ended June 30				Three months ended June 30				Year ended December 31
	2011		2010		2011		2010		2010
	Unaudited
GAAP Net income as reported:	$	477	$	1,084	$	174	$	548	$	1,958
Amortization of intangible assets		1,413		1,381		716		683		2,752
Stock based compensation expenses		230		72		142		24		121
non-cash tax expenses resulting from timing differences relating to the amortization of acquisition-related intangible assets and goodwill		320		300		160		150		604
Non-GAAP Net income	$	2,440	$	2,837	$	1,192	$	1,405	$	5,435

Adjusted EBITDA

	Six months ended June 30				Three months ended June 30				Year ended December 31
	2011		2010		2011		2010		2010
	Unaudited
GAAP Net income as reported:	$	477	$	1,084	$	174	$	548	$	1,958
One time charge attributable to efforts to expand services to Israeli insurance companies		486		-		-		-		-
Financial expenses, net		850		994		452		679		1,976
Tax on income		693		992		336		485		1,524
Depreciation and amortization		3,068		2,741		1,576		1,347		5,568
Non-GAAP Adjusted EBITDA	$	5,574	$	5,811	$	2,538	$	3,059	$	11,026

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