6-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 6-K

Report of Foreign Private Issuer

Pursuant to Rule 13a-16 or 15d-16

under the Securities Exchange Act of 1934

For the month of January 2011

Commission File Number: 001-13138

Pointer Telocation Ltd.

(Translation of registrant's name into English)

14 Hamelacha Street, Rosh Ha'ayin, Israel 48091

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F xForm 40-F o

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes oNo x

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________

Pointer Telocation Ltd.

On January 13, 2011, Pointer Telocation Ltd. issued a press release announcing that its CEO, Danny Stern, is stepping down and is being replaced by David Mahlab.

A copy of this press release is annexed hereto as Exhibit 1 and is incorporated herein by reference.

This Form 6-K is being incorporated by reference into all effective registration statements filed by the Registrant under the Securities Act of 1933.

Exhibit

Exhibit 1 Press release dated January 13th, 2011, announcing that its CEO, Danny Stern, is stepping down and is being replaced by David Mahlab.

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

    Date: January 13, 2011 POINTER TELOCATION LTD.   By: /s/ Yossi Ben Shalom —————————————— Yossi Ben Shalom Chairman of the Board of Directors

EX-99.1

Exhibit 1

Pointer Telocation Ltd. Announces CEO Danny Stern stepping down and being replaced by David Mahlab

Rosh Ha’ayin, Israel, January 13, 2011 /PRNewswire-FirstCall/ -- Pointer Telocation Ltd. (NASDAQ: CM PNTR, TASE: PNTR) (the  "Company") announced today that David Mahlab ex CEO & President of Scopus Video Networks Ltd. will be replacing Danny Stern as the company’s Chief Executive Officer.  Mr. Mahlab will commence his office as Chief Executive Officer on February 1, 2011.

Danny Stern will be stepping down after more than five and a half years of successful and challenging tenure. Danny will be assisting David during the short term in handing over duties and completing several business development initiatives.

David brings with him extensive experience in building successful enterprises and opening new markets.

Yossi Ben Shalom, the company's Chairman said: “I thank Danny on behalf of the employees, management, board of directors and shareholders for his contribution to the company. Danny was responsible for building the company’s international presence and for finding new growth engines. I congratulate David for joining the company and I am confident that together we will continue the company’s growth”.

About Pointer Telocation:

Pointer Telocation is a leading provider of technology and services to the automotive and insurance industries, offering a set of services including Road Side Assistance, Stolen Vehicle Recovery and Fleet Management. Pointer has a growing client list with products installed in over 30 countries. Cellocator, a Pointer Products Division, is a leading MRM (Mobile Resource Management) technology developer and manufacturer.

For more information: www.pointer.com

Contact:
Zvi Fried, V.P. and Chief Financial Officer	Chen Livne, Gelbart-Kahana Investor Relations
Tel.; 972-3-572 3111	Tel: 972-3-607 4717, +972-54-302 2983
E-mail: zvif@pointer.com	E-mail: chen@gk-biz.com