-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001502243-10-000001.txt : 20100928
<SEC-HEADER>0001502243-10-000001.hdr.sgml : 20100928
<ACCEPTANCE-DATETIME>20100928130625
ACCESSION NUMBER:		0001502243-10-000001
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100928
FILED AS OF DATE:		20100928
DATE AS OF CHANGE:		20100928

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Souders Donald E. Jr.
		CENTRAL INDEX KEY:			0001502243

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-12431
		FILM NUMBER:		101092997

	MAIL ADDRESS:	
		STREET 1:		C/O UNITY BANK
		STREET 2:		64 OLD HIGHWAY 22
		CITY:			CLINTON
		STATE:			NJ
		ZIP:			08809

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			UNITY BANCORP INC /NJ/
		CENTRAL INDEX KEY:			0000920427
		STANDARD INDUSTRIAL CLASSIFICATION:	STATE COMMERCIAL BANKS [6022]
		IRS NUMBER:				223282551
		STATE OF INCORPORATION:			NJ
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		64 OLD HIGHWAY 22
		CITY:			CLINTON
		STATE:			NJ
		ZIP:			08809
		BUSINESS PHONE:		9087307630

	MAIL ADDRESS:	
		STREET 1:		64 OLD HIGHWAY 22
		CITY:			CLINTON
		STATE:			NJ
		ZIP:			08809

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	UNITY BANCORP INC /DE/
		DATE OF NAME CHANGE:	19940316
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2010-09-28</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000920427</issuerCik>
        <issuerName>UNITY BANCORP INC /NJ/</issuerName>
        <issuerTradingSymbol>unty</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001502243</rptOwnerCik>
            <rptOwnerName>Souders Donald E. Jr.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O UNITY BANK</rptOwnerStreet1>
            <rptOwnerStreet2>64 OLD HIGHWAY 22</rptOwnerStreet2>
            <rptOwnerCity>CLINTON</rptOwnerCity>
            <rptOwnerState>NJ</rptOwnerState>
            <rptOwnerZipCode>08809</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>1</isOther>
            <otherText>Unity Bank</otherText>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1200</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
                <footnoteId id="F2"/>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>1200</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Options</value>
                <footnoteId id="F3"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>7.1</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2008-12-20</value>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2017-12-20</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>4200</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Retricted Stock from the 2004 Stock Bonus Plan, which vests one-quarter per year commencing December 10, 2010.</footnote>
        <footnote id="F2">Restricted Stock from the 2004 Stock Bonus Plan, which vests one-quarter per year commencing September 23, 2011.</footnote>
        <footnote id="F3">Non-Qualified Stock Option from the 2006 SOP, which vests one-third per year commencing December 20, 2008.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Donald E. Souders, Jr., poa Linda B. McDermott</signatureName>
        <signatureDate>2010-09-28</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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