8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) November 3, 2004

UNITY BANCORP, INC.

(Exact name of Registrant as Specified in its Charter)

New Jersey	1-12431	22-3282551
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)
64 OLD HIGHWAY 22, CLINTON, NEW JERSEY		08809
(Address of Principal Executive Offices)		(Zip Code)

Registrant’s telephone number, including area code (908) 730-7630

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4 (c) under the Exchange Act (17 CFR 240.13e-4 (c)

Item 7.01 Regulation FD Disclosure

On November 4, 2004 James A. Hughes, the Registrant’s President and Chief Executive Officer, made a presentation at the Super-Community Bank Conference in Philadelphia, Pennsylvania.  The press release announcing the presentation is attached hereto as Exhibit 99.1. The text of slides shown during such presentation is attached hereto as Exhibit 99.2.

9.01. Financial Statements and Exhibits

( C )  Exhibits

Exhibit No.	Description
99.1	Press Release dated November 3, 2004.
99.2	Slide presentation presented by Registrant at the Super-Community Bank Conference in Philadelphia, Pennsylvania on November 4, 2004.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	UNITY BANCORP, INC.
	(Registrant)
Dated: November 5, 2004	By:  /s/ Alan J. Bedner, Jr.
	Alan J. Bedner, Jr.
	EVP and Chief Financial Officer

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INDEX TO EXHIBITS

Exhibit	Description
99.1	Press Release dated November 3, 2004.
99.2	Slide presentation presented by Registrant at the Super-Community Bank Conference in Philadelphia, Pennsylvania on November 4, 2004.

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EX-99.1

Exhibit 99.1

	Unity Bancorp, Inc.
	64 Old Highway 22
	Clinton, NJ 08809
	800 618-BANK
	www.unitybank.com

NewsNewsNewsNewsNews

For Immediate Release:

November 3, 2004

News Media & Financial Analyst Contact:

Alan J. Bedner, EVP

Chief Financial Officer

(908) 713-4308

Unity Bank Tells Success Story at Investor Conference

Clinton, NJ - Unity Bancorp, Inc (NASDAQ: UNTY), parent company of Unity Bank, reports that on November 4, 2004, James A. Hughes, Unity’s President and Chief Executive Officer is presenting the Unity Bank success story to institutional investors at the Super-Community Bank Conference held at the Wyndham Philadelphia at Franklin Plaza in Philadelphia, Pennsylvania.

The conference will be web-cast, and is available on www.unitybank.com.  Mr. Hughes will discuss Unity’s history from its 1991 inception to its earnings achieved for the quarter ended September 30, 2004.  Mr. Hughes will discuss the strategic direction of Unity Bancorp.  In addition, Mr. Hughes will highlight the management team, Unity’s loan and deposit growth, improved margins and continued trend of improved operating results.

Unity Bancorp, Inc. is a financial service organization headquartered in Clinton, New Jersey, with $494 million in assets and $424 million in deposits.  Unity Bank provides financial services to retail, corporate & small business customers through its’ 13 retail service centers located in Hunterdon, Middlesex, Somerset and Union counties in New Jersey. For additional information about Unity visit our website at www.unitybank.com or call 800 618-BANK.

This news release contains certain forward-looking statements, either expressed or implied, which are provided to assist the reader in understanding anticipated future financial performance.  These statements involve certain risks, uncertainties, estimates and assumptions made by management, which are subject to factors beyond the company’s control and could impede its ability to achieve these goals. These factors include general economic conditions, trends in interest rates, the ability of our borrowers to repay their loans, and results of regulatory exams, among other factors.

EX-99.2

Exhibit 99.2

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Super
Community

Bank
Conference
Nov 4 - 5
2004

Forward-Looking Statement

This presentation contains certain forward-looking statements, either expressed or implied, which are provided to assist the reader in understanding anticipated future financial performance. These statements involve certain risks, uncertainties, estimates and assumptions made by management, which are subject to factors beyond the company’s control and could impede its ability to achieve these goals. These factors include general economic conditions, trends in interest rates, the ability of our borrowers to repay their loans, and results of regulatory exams, among other factors.

Unity Company Profile

•State Chartered - Opened 1991

•Assets of $500 million

•Deposits of $425 million

•13 branches, headquartered in Clinton, NJ

•Strategic commercial lending focus

•Nationally recognized SBA lender

Unity Footprint

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Unity “Commandments”

•Treat all employees and customers with dignity and respect

•Provide the highest level of service for our customers

•Increase the profits of the bank

•Always do the right thing

Experienced Management Team

Name	Title	Years Banking Experience
Jim Hughes, CPA	President and CEO	22
Alan Bedner, CPA	Executive VP, CFO	11
Mike Bono	Executive VP, Retail	36
Mike Downes	Executive VP, CLO	19
John Kauchak	Executive VP, COO	24
Kelly Stashko	Executive VP, Communications Group	18

Performance Ratios

							YTD			QTD
	2002			2003			9/30/04			9/30/04
Earnings Per Diluted Share	$	0.60		$	0.77		$	0.65		$	0.23
Return on Assets	0.91		%	1.04		%	1.11		%	1.17		%
Return on Common Equity	13.95		%	16.05		%	16.61		%	17.39		%
Efficiency Ratio	66.18		%	66.59		%	64.60		%	62.55		%

Total Assets

In millions

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Total Loans

In millions

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Loans by Type

(5 quarters)

In millions

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Prudent Credit Culture

•Experienced Lenders

•Comprehensive Approval Process

•Reliance on Cash Flow and Collateral

•External and Internal Loan Review Process

•Experienced Asset Management Process

Non-performing Assets Allowance for Loan Losses

In millions

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Credit Quality & Net Charge-offs

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Total Deposits

In millions

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Deposits

In millions

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Business of the Month

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Kids Corner

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Café Unity

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Cyber Café

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Advertisements

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Shareholders’ Equity

In millions

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Capital Ratios

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Statement of Operations

In thousands

	Year end December 31,										Q1 - Q3
	2000			2001			2002		2003		2004 YTD
Net interest income	$	11,695		$	12,190		$	15,723	$	17,867	$	14,091
Provision for loan losses	716			1,400			2,350		1,600		825
Non-interest income	7,666			5,391			7,991		8,343		5,761
Non-interest expense	23,718			14,522			15,544		17,329		12,778
Net income (loss) before	(5,073		)	1,659			5,820		7,281		6,248
Tax expense (benefit)	839			(382		)	2,111		2,698		2,277
Net income (loss)	$	(5,912	)	$	2,041		$	3,709	$	4,583	$	3,971

In thousands

	Quarters Ended								Q3
	9/30/2003		12/31/03		3/31/2004		06/30/04		9/30/2004
Net interest income	$	4,466	$	4,619	$	4,618	$	4,494	$	4,979
Provision for loan losses	375		375		250		250		325
Non-interest income	2,125		2,123		1,881		1,895		1,985
Non-interest expense	4,167		4,906		4,403		4,019		4,356
Net income before tax	2,049		1,461		1,846		2,120		2,283
Tax expense	747		547		652		773		852
Net income	$	1,302	$	914	$	1,194	$	1,347	$	1,431
Diluted EPS	0.22		0.15		0.20		0.22		0.23

Net Interest Margin

(5 Quarters)

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Non-interest Income

(5 Quarters)

In thousands

	09/30/03			12/31/03		03/31/04		06/30/04		09/30/04
Deposit Svc Charges	$	436		$	448	$	406	$	483	$	383
Loan and servicing fees	574			477		471		510		448
Sale of SBA loans	831			738		738		669		948
Other income	309			378		213		215		206
Gain on sale of securities	(25		)	82		53		18		—
Total non-interest income	2,125			2,123		1,881		1,895		1,985

Non-interest Expense

(5 Quarters)

In thousands

	09/30/03		12/31/03		03/31/04		06/30/04		09/30/04
Comp. and benefits	$	2,135	$	2,304	$	2,239	$	2,060	$	1,956
Occupancy	436		510		529		511		533
Processing and comm.	274		242		252		252		258
Item Processing	242		220		221		223		228
Furniture and equipment	257		285		263		258		308
Professional fees	217		877		231		161		125
Deposit insurance	16		15		15		16		15
Loan servicing costs	225		140		180		156		169
Other expenses	365		313		473		382		764
Total non-int expense	4,167		4,906		4,403		4,019		4,356

Key Investment Appeals

•Top Quartile Performance Ratios

•Continued Earnings Momentum

•Focus on Deposit and Loan Growth

•Leader in SBA Lending

•Insider Ownership

•Attractive Valuation

Ratios

	Unity	Peer Avg
Performance Ratios (%):
ROAA	1.17	0.90
ROAE	17.39	11.30
Net Interest Margin	4.30	3.99
Efficiency Ratio	62.55	67.00
Loans / Deposits	81.12	69.34
Market Ratios:
Price/Earnings (x)	13.36	18.14
Price/Book (%)	206.19	199.23
Dividend Yield (%)	1.30	1.33

Stock Price

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