Unity Bancorp, Inc.

64 Old Highway 22

Clinton, NJ 08809

800 618-BANK

www.unitybank.com

NewsNewsNewsNews

For Immediate Release:

March 19, 2009

News Media & Financial Analyst Contact:

Alan Bedner, EVP

Chief Financial Officer

(908) 713-4308

Unity Bank Elects Mary E. Gross as Board Member

Clinton, NJ – Unity Bancorp, Inc. (NASDAQ: UNTY), parent company of Unity Bank, announced today that Unity Bank’s Board of Directors elected Mary E. Gross. to the Board of the Bank. Ms. Gross is a partner and founder of Human Edge Resources, LLC, a management and human resources consulting firm.  She is also currently working for The Wharton School, University of Pennsylvania, as the Director of Career Management Services for the Wharton MBA Program for Executives.

Ms. Gross is currently a doctoral candidate in Organizational Psychology at the Graduate School of Applied and Professional Psychology at Rutgers, The State University of New Jersey.  She earned an MBA from the Wharton School of the University of Pennsylvania and a BS degree in Accounting from the University of Maryland.

“Ms. Gross’ extensive educational experience and professional expertise in finance, strategic planning, team development and human resource management will complement Unity’s already diverse Board,” said President and Chief Executive Officer, James A. Hughes.  “The Board and I are delighted to have Ms. Gross assist us in achieving our strategic goals.”

Unity Bancorp, Inc. is a financial service organization headquartered in Clinton, New Jersey, with approximately $900 million in assets and $700 million in deposits.  Unity Bank provides financial services to retail, corporate and small business customers through its 16 retail service centers located in Hunterdon, Middlesex, Somerset, Union and Warren counties in New Jersey and Northampton County, Pennsylvania.  For additional information about Unity visit our website at www.unitybank.com or call 800 618-BANK.

This news release contains certain forward-looking statements, either expressed or implied, which are provided to assist the reader in understanding anticipated future financial performance.  These statements involve certain risks, uncertainties, estimates and assumptions made by management, which are subject to factors beyond the company’s control and could impede its ability to achieve these goals.  These factors include general economic conditions, trends in interest rates, the ability of our borrowers to repay their loans, and results of regulatory exams, among other factors.