8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 of 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) July 26, 2021

Heartland Financial USA, Inc.

(Exact name of Registrant as specified in its charter)

Commission File Number: 001-15393

Delaware	42-1405748
(State or other jurisdiction of incorporation)	(I.R.S. Employer Identification Number)

1398 Central Avenue
Dubuque,	Iowa	52001

(Address of principal executive offices)

(563) 589-2100

(Registrant's telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below):

☐    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Exchange Act:

Title of each class	Trading Symbol	Name of each exchange on which registered
Common Stock, par value $1.00 per share	HTLF	Nasdaq Stock Market
Depositary Shares (each representing 1/400th interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E)	HTLFP	Nasdaq Stock Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2). Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02 Results of Operations and Financial Condition

On July 26, 2021, Heartland Financial USA, Inc. issued a press release announcing its earnings and an investor presentation with supplemental information for the quarter ended June 30, 2021. A copy of the press release and slide presentation are furnished as Exhibit 99.1 and Exhibit 99.2, respectively.

The information furnished in Item 2.02 of this Current Report on Form 8-K and Exhibits 99.1 and 99.2 attached hereto shall not be deemed to be filed for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to liabilities of that Section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended, and shall not be deemed to be incorporated by reference into any registration statement or other document filed pursuant to the Securities Act of 1933, as amended.

Item 9.01 Financial Statements and Exhibits

(d) Exhibits

99.1     Press Release dated July 26, 2021.

99.2     Investor Presentation dated July 26, 2021.

104     Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: July 26, 2021	HEARTLAND FINANCIAL USA, INC.
	By:	/s/ Bryan R. McKeag
		Bryan R. McKeag
		Executive Vice President
		Chief Financial Officer

EX-99.1

CONTACT:	FOR IMMEDIATE RELEASE
Bryan R. McKeag	July 26, 2021
Executive Vice President
Chief Financial Officer
(563) 589-1994
BMcKeag@htlf.com

HEARTLAND FINANCIAL USA, INC. ("HTLF") REPORTS RECORD QUARTERLY AND YEAR TO DATE RESULTS AS OF JUNE 30, 2021

Highlights and Developments

§	Net income available to common stockholders of $59.6 million compared to $30.1 million for the second quarter of 2020, an increase of $29.5 million or 98%
§	Net income available to common stockholders of $110.4 million compared to $50.2 million for the six months ended June 30, 2020, an increase of $60.2 million or 120%
§	Diluted earnings per common share of $1.41 compared to $0.82 for the second quarter of the prior year, an increase of $0.59 or 72%
§	Quarterly loan growth was $287.7 million or 13% annualized, exclusive of Paycheck Protection Program ("PPP") loans
§	Non-time deposit growth of $133.3 million or 1% for the second quarter of 2021 and $780.0 million or 6% for the six months ended June 30, 2021
§	Annualized net charge off ratio of 0.12%, nonperforming assets to total assets of 0.50%, and 30-89 day loan delinquencies of 0.17%
§	Announced a 14% increase in the regular quarterly dividend to $0.25 per common share

	Quarter Ended June 30,						Six Months Ended June 30,
	2021			2020			2021			2020
Net income available to common stockholders (in millions)	$	59.6		$	30.1		$	110.4		$	50.2
Diluted earnings per common share	1.41			0.82			2.61			1.36
Return on average assets	1.35		%	0.84		%	1.27		%	0.73		%
Return on average common equity	12.07			7.69			11.29			6.32
Return on average tangible common equity (non-GAAP)(1)	18.05			11.97			16.99			9.95
Net interest margin	3.37			3.81			3.40			3.81
Net interest margin, fully tax-equivalent (non-GAAP)(1)	3.41			3.85			3.45			3.85
Efficiency ratio, fully-tax equivalent (non-GAAP)(1)	57.11			55.75			56.86			58.64

(1) Refer to "Non-GAAP Measures" in this earnings release for additional information on the usage and presentation of these non-GAAP measures, and refer to the financial tables for reconciliations to the most directly comparable GAAP measures.

"HTLF's second quarter 2021 financial performance was strong. Net income available to common stockholders totaled $59.6 million, which was a 98% increase over the same quarter last year. Loan growth, excluding PPP loans, non-time deposit growth and improved credit quality all contributed to our success this quarter."

Bruce K. Lee, president and chief executive officer, HTLF

Dubuque, Iowa, Monday, July 26, 2021-Heartland Financial USA, Inc. (NASDAQ: HTLF) today reported the following results for the quarter ended June 30, 2021 compared to the quarter ended June 30, 2020:

•Net income available to common stockholders of $59.6 million compared to $30.1 million, an increase of $29.5 million or 98%.

•Earnings per diluted common share of $1.41 compared to $0.82, an increase of $0.59 or 72%.

•Net interest income of $141.2 million compared to $124.1 million, an increase of $17.1 million or 14%.

•Return on average common equity was 12.07% and return on average assets was 1.35% compared to 7.69% and 0.84%.

•Return on average tangible common equity (non-GAAP) was 18.05% compared to 11.97%.

HTLF report the following results for the six months ended June 30, 2021 compared to the six months ended June 30, 2020:

•Net income available to common stockholders of $110.4 million compared to $50.2 million, an increase of $60.2 million or 120%.

•Earnings per diluted common share of $2.61 compared to $1.36, an increase of $1.25 or 92%

•Net interest income of $280.8 million compared to $236.7 million, an increase of $44.2 million or 19%.

•Return on average common equity was 11.29% and return on average assets was 1.27% compared to 6.32% and 0.73%.

•Return on average tangible common equity (non-GAAP) was 16.99% compared to 9.95%.

"HTLF's second quarter 2021 financial performance was strong. Net income available to common stockholders totaled $59.6 million, which was a 98% increase over the same quarter last year. Loan growth, excluding PPP loans, non-time deposit growth and improved credit quality also contributed to our success this quarter," said Bruce K. Lee, president and chief executive officer of HTLF.

Net Interest Income and Net Interest Margin

Net interest margin, expressed as a percentage of average earning assets, was 3.37% (3.41% on a fully tax-equivalent basis, non-GAAP) during the second quarter of 2021, compared to 3.44% (3.48% on a fully tax-equivalent basis, non-GAAP) during the first quarter of 2021 and 3.81% (3.85% on a fully tax-equivalent basis, non-GAAP) during the second quarter of 2020.

Total interest income and average earning asset changes for the second quarter of 2021 compared to the second quarter of 2020 were:

•Total interest income was $148.1 million, which was an increase of $14.3 million or 11% from $133.8 million and primarily attributable to an increase in average earning assets partially offset by lower yields.

•Total interest income on a tax-equivalent basis (non-GAAP) was $149.8 million, which was an increase of $14.7 million or 11% from $135.2 million.

•Average earning assets increased $3.72 billion or 28% to $16.82 billion compared to $13.10 billion, which was primarily attributable to recent acquisitions and loan growth, including PPP loans.

•The average rate on earning assets decreased 58 basis points to 3.57% compared to 4.15%, which was primarily due to recent decreases in market interest rates and a shift in earning asset mix. Total average securities were 39% of total earning average assets compared to 29%.

Total interest expense and average interest bearing liability changes for the second quarter of 2021 compared to the second quarter of 2020 were:

•Total interest expense was $6.9 million, a decrease of $2.8 million or 29% from $9.6 million, based on a decrease in the average interest rate paid, which was partially offset by an increase in average interest bearing liabilities.

•The average interest rate paid on interest bearing liabilities decreased to 0.28% compared to 0.47%, which was primarily due to recent decreases in market interest rates.

•Average interest bearing deposits increased $1.62 billion or 21% to $9.41 billion from $7.79 billion which was primarily attributable to recent acquisitions and deposit growth, including deposits related to government stimulus payments and other COVID-19 relief programs.

•The average interest rate paid on interest bearing deposits decreased 16 basis points to 0.16% compared to 0.32%.

•Average borrowings increased $97.0 million or 26% to $465.9 million from $368.9 million, which was primarily attributable to outstanding advances from the PPP lending fund used to fund PPP loans to borrowers. The average interest rate paid on borrowings was 2.65% compared to 3.80%.

Net interest income increased for the second quarter of 2021 compared to the second quarter of 2020:

•Net interest income totaled $141.2 million compared to $124.1 million, which was an increase of $17.1 million or 14%.

•Net interest income on a tax-equivalent basis (non-GAAP) totaled $143.0 million compared to $125.6 million, which was an increase of $17.4 million or 14%.

Noninterest Income and Noninterest Expense

Total noninterest income was $33.2 million during the second quarter of 2021 compared to $30.6 million during the second quarter of 2020, an increase of $2.5 million or 8%. Significant changes within the noninterest income category for the second quarter of 2021 compared to the second quarter of 2020 were:

•Service charges and fees increased $4.2 million or 38% to $15.1 million from $11.0 million. Service charges and fees on retail and small business accounts increased $2.5 million to $7.3 million from $4.9 million. During the second quarter of 2020, HTLF was waiving service charges and fees due to the COVID-19 pandemic.

•Trust fees increased $1.1 million or 21% to $6.0 million from $5.0 million. The increase was primarily attributable to an increase in market value of trust assets under management.

•Net gains on sales of loans held for sale totaled $4.8 million compared to $7.9 million, which was a decrease of $3.1 million or 40% and was primarily attributable to a decrease of loans sold to the secondary market.

Total noninterest expense was $103.4 million during the second quarter of 2021 compared to $90.4 million during the second quarter of 2020, which was an increase of $12.9 million or 14%. Significant changes within the noninterest expense category for the second quarter of 2021 compared to the second quarter of 2020 were:

•Salaries and employee benefits totaled $57.3 million compared to $50.1 million, which was an increase of $7.2 million or 14%. Full-time equivalent employees increased 270 to 2,091 compared to 1,821 which was primarily attributable to the acquisitions completed in the fourth quarter of 2020.

•Professional fees increased $2.6 million or 19% to $16.2 million compared to $13.7 million, which was primarily attributable to utilization of specialized resources to support automation and technology projects, including the customer service call center.

•Other noninterest expenses increased $1.6 million or 14% to $12.7 million compared to $11.1 million. The increase was primarily attributable to the acquisitions completed in the fourth quarter of 2020.

The effective tax rate was 21.11% for the second quarter of 2021 compared to 19.75% for the second quarter of 2020. The following items impacted the second quarter 2021 and 2020 tax calculations:

•Solar energy tax credits of $1.3 million compared to $798,000.

•Federal low-income housing tax credits of $135,000 compared to $195,000.

•New markets tax credits of $75,000 in each quarterly calculation.

•Historic rehabilitation tax credits of $123,000 compared to $0.

•Tax-exempt interest income as a percentage of pre-tax income of 8.49% compared to 14.19%.

•Tax benefit of $150,000 compared to tax expense of $66,000 resulting from the vesting of restricted stock unit awards.

Total Assets, Total Loans and Total Deposits

Total assets were $18.37 billion at June 30, 2021, an increase of $462.7 million or 3% from $17.91 billion at year-end 2020. Securities represented 37% and 35% of total assets at June 30, 2021, and December 31, 2020, respectively.

Total loans held to maturity were $10.01 billion at June 30, 2021, $10.05 billion at March 31, 2021, and $10.02 billion at December 31, 2020. Excluding total PPP loans, loans increased $287.7 million or 13% annualized during the second quarter of 2021 and $117.6 million or 2.6% annualized since year-end 2020.

Significant changes by loan category at June 30, 2021 compared to March 31, 2021 included:

•Commercial and business lending, which includes commercial and industrial, PPP and owner occupied commercial real estate loans, decreased $125.9 million or 2% to $5.29 billion compared to $5.41 billion.

•PPP loans originated in 2020 ("PPP I") decreased $365.4 million or 49%. PPP loans originated in 2021 ("PPP II") increased $39.2 million or 9%.

•Excluding total PPP loans, commercial and business lending increased $200.2 million or 5% to $4.46 billion from $4.29 billion.

•Commercial real estate lending, which includes non-owner occupied commercial real estate and construction loans, increased $78.5 million or 3% to $2.84 billion compared to $2.76 billion.

Significant changes by loan category at June 30, 2021 compared to December 31, 2020, included:

•Commercial and business lending, which includes commercial and industrial, PPP and owner occupied commercial real estate loans, increased $19.2 million or less than 1%, to $5.29 billion compared to $5.27 billion.

•PPP I loans decreased $583.6 million or 61%. PPP II loans totaled $455.0 million.

•Excluding total PPP loans, commercial and business lending increased $147.8 million or 3% to $4.46 billion from $4.31 billion.

•Commercial real estate lending, which includes non-owner occupied commercial real estate and construction loans, increased $57.0 million or 2% to $2.84 billion compared to $2.78 billion.

•Residential mortgage loans decreased $39.5 million or 5% to $800.9 million compared to $840.4 million.

•Agriculture and agricultural real estate loans decreased $34.9 million or 5% to $679.6 million compared to $714.5 million.

Total deposits were $15.62 billion as of June 30, 2021, $15.56 billion as of March 31, 2021 and $14.98 billion at year-end 2020. Significant deposit changes by category at June 30, 2021 compared to March 31, 2021 included:

•Demand deposits increased $123.3 million or 2% to $6.30 billion compared to $6.18 billion.

•Time deposits decreased $77.2 million or 6% to $1.13 billion from $1.20 billion.

Significant deposit changes by category at June 30, 2021 compared to December 31, 2020 included:

•Demand deposits increased $610.5 million or 11% to $6.30 billion compared to $5.69 billion.

•Time deposits decreased $144.8 million or 11% to $1.13 billion from $1.27 billion.

Growth in demand deposits during the second quarter and first six months of 2021 was positively impacted by payments related to federal government stimulus programs and other COVID-19 relief programs.

Provision and Allowance

Provision and Allowance for Credit Losses for Loans

Provision benefit for credit losses for loans for the second quarter of 2021 was $6.5 million, which was a decrease of $31.5 million from provision expense of $25.0 million recorded in the second quarter of 2020. The provision benefit for the second quarter of 2021 was impacted by several factors, including:

•increases in balances of loans held to maturity of $287.7 million during the second quarter, excluding total PPP loans;

•modest improvements in credit quality marked by a decrease in nonperforming loans of $6.5 million to $85.4 million and nonpass loans of 10.37% of total loans for the second quarter compared to nonperforming loans of $91.9 million and nonpass loans of 11.47% of total loans at March 31, 2021, and

•improved macroeconomic factors compared to previous quarters.

The allowance for credit losses for loans totaled $120.7 million and $131.6 million at June 30, 2021, and December 31, 2020, respectively. The following items have impacted the allowance for credit losses for loans for the six months ended June 30, 2021:

•Provision benefit for the six months ended June 30, 2021, totaled $6.5 million.

•Net charge offs of $4.4 million were recorded for the first six months of 2021.

Provision and Allowance for Credit Losses for Unfunded Commitments

The allowance for unfunded commitments totaled $14.0 million at June 30, 2021, which was a decrease of $1.3 million from $15.3 million at December 31, 2020. Unfunded commitments increased $186.1 million to $3.43 billion at June 30, 2021 compared to $3.25 billion at December 31, 2020.

Total Provision and Allowance for Lending Related Credit Losses

The total provision benefit for lending related credit losses was $7.1 million for the second quarter of 2021 compared to provision expense of $26.9 million for the second quarter of 2020. The total allowance for lending related credit losses was $134.7 million at June 30, 2021, which was 1.35% of total loans as of June 30, 2021, compared to $146.9 million or 1.47% of total loans as of December 31, 2020. Excluding PPP loans, the allowance for lending related credit losses as a percentage of total loans was 1.47% and 1.62% as of June 30, 2021, and December 31, 2020, respectively.

Nonperforming Assets

Nonperforming assets decreased $3.2 million or 3% to $91.7 million or 0.50% of total assets at June 30, 2021, compared to $95.0 million or 0.53% of total assets at December 31, 2020. Nonperforming loans were $85.4 million or 0.85% of total loans at June 30, 2021, compared to $88.1 million or 0.88% of total loans at December 31, 2020. At June 30, 2021, loans delinquent 30-89 days were 0.17% of total loans compared to 0.23% of total loans at December 31, 2020.

Non-GAAP Financial Measures

This earnings release contains references to financial measures which are not defined by generally accepted accounting principles ("GAAP"). Management believes the non-GAAP measures are helpful for investors to analyze and evaluate the company's financial condition and operating results. However, these non-GAAP measures have inherent limitations and should not be considered a substitute for operating results determined in accordance with GAAP. Additionally, because non-GAAP measures are not standardized, it may not be possible to compare the non-GAAP measures in this earnings release with other companies' non-GAAP measures. Reconciliations of each non-GAAP measure to the most directly comparable GAAP measure may be found in the financial tables in this earnings release.

Below are the non-GAAP measures included in this earnings release, management's reason for including each measure and the method of calculating each measure:

•Annualized net interest margin, fully tax-equivalent, adjusts net interest income for the tax-favored status of certain loans and securities. Management believes this measure enhances the comparability of net interest income arising from taxable and tax-exempt sources.

•Efficiency ratio, fully tax equivalent, expresses noninterest expenses as a percentage of fully tax-equivalent net interest income and noninterest income. This efficiency ratio is presented on a tax-equivalent basis which adjusts net interest income and noninterest expenses for the tax favored status of certain loans, securities, and tax credit projects. Management believes the presentation of this non-GAAP measure provides supplemental useful information for proper understanding of the financial results as it enhances the comparability of income and expenses arising from taxable and nontaxable sources and excludes specific items as noted in reconciliation contained in this earnings release.

•Net interest income, fully tax equivalent, is net income adjusted for the tax-favored status of certain loans and securities. Management believes this measure enhances the comparability of net interest income arising from taxable and tax-exempt sources.

•Tangible book value per common share is total common equity less goodwill and core deposit and customer relationship intangibles, net, divided by common shares outstanding, net of treasury. This measure is included as it is considered to be a critical metric to analyze and evaluate use of equity, financial condition and capital strength.

•Tangible common equity ratio is total common equity less goodwill and core deposit and customer relationship intangibles, net, divided by total assets less goodwill and core deposit and customer relationship intangibles, net. This measure is included as it is considered to be a critical metric to analyze and evaluate financial condition and capital strength.

•Annualized return on average tangible common equity is net income excluding intangible amortization calculated as (1) net income excluding tax-effected core deposit and customer relationship intangibles amortization, divided by (2) average common equity less goodwill and core deposit and customer relationship intangibles, net. This measure is included as it is considered to be a critical metric to analyze and evaluate use of equity, financial condition and capital strength.

Conference Call Details

HTLF will host a conference call for shareholders, analysts and other interested parties at 5:00 p.m. EDT today. To join, please register in advance of the conference using the link provided below. Upon registering, participant dial-in numbers, Direct Event passcode and unique registrant ID will be provided. Direct Event online registration can be found at: http://www.directeventreg.com/registration/event/3970348. In the 10 minutes prior to the call start time, participants need to use the conference access information provided in the email received at the point of registering. A replay will be available until July 25, 2022, by logging on to www.htlf.com.

About HTLF

Heartland Financial USA, Inc., operating under the brand name HTLF, is a financial services company with assets of $18.37 billion. HTLF has banks serving communities in Arizona, California, Colorado, Illinois, Iowa, Kansas, Minnesota, Missouri, Montana, New Mexico, Texas and Wisconsin. HTLF is committed to its core commercial business, supported by a strong retail operation, and provides a diversified line of financial services including treasury management, residential mortgage, wealth management, investment and insurance. Additional information is available at www.htlf.com.

Safe Harbor Statement

This release (including any information incorporated herein by reference), and future oral and written statements of the company and its management, may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, with respect to the business, financial condition, results of operations, plans, objectives and future performance of HTLF.

Any statements about the company's expectations, beliefs, plans, objectives, assumptions or future events or performance are not historical facts and may be forward-looking. Forward-looking statements may include information about possible or assumed future results of the company's operations or performance. These forward-looking statements are generally identified by the use of the words such as "believe", "expect", "intent", "anticipate", "plan", "intend", "estimate", "project", "may", "will", "would", "could", "should", "may", "view", "opportunity", "potential", or similar or negative expressions of these words or phrases that are used in this release, and future oral and written statements of the company and its management. Although the company may make these statements based on management’s experience, beliefs, expectations, assumptions and best estimate of future events, the ability of the company to predict results or the actual effect or outcomes of plans or strategies is inherently uncertain, and there may be events or factors that management has not anticipated. Therefore, the accuracy and achievement of such forward-looking statements and estimates are subject to a number of risks, many of which are beyond the ability of management to control or predict, that could cause actual results to differ materially from those in its forward-looking statements. These factors, which the company currently believes could have a material effect on its operations and future prospects, are detailed below and in the risk factors in HTLF's reports filed with the Securities and Exchange Commission ("SEC"), including the "Risk Factors" section under Item 1A of Part I of the company’s Annual Report on Form 10-K for the year ended December 31, 2020, include, among others:

•COVID-19 Pandemic Risks, including risks related to the ongoing COVID-19 pandemic and measures enacted by the U.S. federal and state governments and adopted by private businesses in response to the COVID-19 pandemic;

•Economic and Market Conditions Risks, including risks related to changes in the U.S. economy in general and in the local economies in which HTLF conducts its operations and future civil unrest, natural disasters, terrorist threats or acts of war;

•Credit Risks, including risks of increasing credit losses due to deterioration in the financial condition of HTLF's borrowers, changes in asset and collateral values and climate and other borrower industry risks which may impact the provision for credit losses and net charge-offs;

•Liquidity and Interest Rate Risks, including the impact of capital market conditions and changes in monetary policy on our borrowings and net interest income;

•Operational Risks, including processing, information systems, cybersecurity, vendor, business interruption, and fraud risks;

•Strategic and External Risks, including competitive forces impacting our business and strategic acquisition risks;

•Legal, Compliance and Reputational Risks, including regulatory and litigation risks; and

•Risks of Owning Stock in HTLF, including stock price volatility and dilution as a result of future equity offerings and acquisitions.

There can be no assurance that other factors not currently anticipated by HTLF will not materially and adversely affect the company’s business, financial condition and results of operations. In addition, many of these risks and uncertainties are currently amplified by and may continue to be amplified by the COVID-19 pandemic and the impact of varying governmental responses that affect the company’s customers and the economies where they operate. Additionally, all statements in this release, including forward-looking statements speak only as of the date they are made. The company does not undertake and specifically disclaims any obligation to publicly release the results of any revisions which may be made to or correct or update any forward-looking statement to reflect events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events or to otherwise update any statement in light of new information or future events. Further information concerning HTLF and its business, including additional factors that could materially affect the company’s financial results, is included in the company’s filings with the SEC.

-FINANCIAL TABLES FOLLOW-

###

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA
	For the Quarter Ended June 30,				For the Six Months Ended June 30,
	2021		2020		2021		2020
Interest Income
Interest and fees on loans	$	111,915	$	107,005	$	224,354	$	213,419
Interest on securities:
Taxable	31,546		23,362		61,989		45,093
Nontaxable	4,561		3,344		9,064		5,527
Interest on federal funds sold	—		—		1		—
Interest on deposits with other banks and short-term investments	60		54		126		775
Total Interest Income	148,082		133,765		295,534		264,814
Interest Expense
Interest on deposits	3,790		6,134		8,185		20,716
Interest on short-term borrowings	98		61		250		357
Interest on other borrowings	2,976		3,424		6,276		7,084
Total Interest Expense	6,864		9,619		14,711		28,157
Net Interest Income	141,218		124,146		280,823		236,657
Provision (benefit) for credit losses	(7,080)		26,796		(7,728)		48,316
Net Interest Income After Provision for Credit Losses	148,298		97,350		288,551		188,341
Noninterest Income
Service charges and fees	15,132		10,972		28,803		22,993
Loan servicing income	873		379		1,711		1,342
Trust fees	6,039		4,977		11,816		9,999
Brokerage and insurance commissions	865		595		1,718		1,328
Securities gains/(losses), net	2,842		2,006		2,812		3,664
Unrealized gain/ (loss) on equity securities, net	83		680		(27)		449
Net gains on sale of loans held for sale	4,753		7,857		11,173		12,517
Valuation adjustment on servicing rights	(526)		9		391		(1,556)
Income on bank owned life insurance	937		1,167		1,766		1,665
Other noninterest income	2,166		1,995		3,318		4,053
Total Noninterest Income	33,164		30,637		63,481		56,454
Noninterest Expense
Salaries and employee benefits	57,332		50,118		116,394		100,075
Occupancy	7,399		6,502		15,317		12,973
Furniture and equipment	3,501		2,993		6,594		6,101
Professional fees	16,237		13,676		29,727		26,149
Advertising	1,649		995		3,118		3,200
Core deposit and customer relationship intangibles amortization	2,415		2,696		4,931		5,677
Other real estate and loan collection expenses, net	414		203		549		537
Loss on sales/valuations of assets, net	183		701		377		717
Acquisition, integration and restructuring costs	210		673		3,138		2,049
Partnership investment in tax credit projects	1,345		791		1,380		975
Other noninterest expenses	12,691		11,091		24,274		22,845
Total Noninterest Expense	103,376		90,439		205,799		181,298
Income Before Income Taxes	78,086		37,548		146,233		63,497
Income taxes	16,481		7,417		31,814		13,326
Net Income	61,605		30,131		114,419		50,171
Preferred dividends	(2,012)		—		(4,025)		—
Net Income Available to Common Stockholders	$	59,593	$	30,131	$	110,394	$	50,171
Earnings per common share-diluted	$	1.41	$	0.82	$	2.61	$	1.36
Weighted average shares outstanding-diluted	42,359,873		36,915,630		42,357,133		36,919,555

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA
	For the Quarter Ended
	6/30/2021		3/31/2021		12/31/2020		9/30/2020		6/30/2020
Interest Income
Interest and fees on loans	$	111,915	$	112,439	$	108,865	$	102,657	$	107,005
Interest on securities:
Taxable	31,546		30,443		28,154		25,016		23,362
Nontaxable	4,561		4,503		3,735		3,222		3,344
Interest on federal funds sold	—		1		—		—		—
Interest on deposits with other banks and short-term investments	60		66		77		72		54
Total Interest Income	148,082		147,452		140,831		130,967		133,765
Interest Expense
Interest on deposits	3,790		4,395		4,609		4,962		6,134
Interest on short-term borrowings	98		152		175		78		61
Interest on other borrowings	2,976		3,300		3,472		3,430		3,424
Total Interest Expense	6,864		7,847		8,256		8,470		9,619
Net Interest Income	141,218		139,605		132,575		122,497		124,146
Provision (benefit) for credit losses	(7,080)		(648)		17,072		1,678		26,796
Net Interest Income After Provision for Credit Losses	148,298		140,253		115,503		120,819		97,350
Noninterest Income
Service charges and fees	15,132		13,671		12,725		11,749		10,972
Loan servicing income	873		838		997		638		379
Trust fees	6,039		5,777		5,506		5,357		4,977
Brokerage and insurance commissions	865		853		779		649		595
Securities gains/(losses), net	2,842		(30)		2,829		1,300		2,006
Unrealized gain/ (loss) on equity securities, net	83		(110)		36		155		680
Net gains on sale of loans held for sale	4,753		6,420		7,104		8,894		7,857
Valuation adjustment on servicing rights	(526)		917		(102)		(120)		9
Income on bank owned life insurance	937		829		1,021		868		1,167
Other noninterest income	2,166		1,152		1,726		1,726		1,995
Total Noninterest Income	33,164		30,317		32,621		31,216		30,637
Noninterest Expense
Salaries and employee benefits	57,332		59,062		51,615		50,978		50,118
Occupancy	7,399		7,918		6,849		6,732		6,502
Furniture and equipment	3,501		3,093		3,913		2,500		2,993
Professional fees	16,237		13,490		15,117		12,802		13,676
Advertising	1,649		1,469		1,107		928		995
Core deposit and customer relationship intangibles amortization	2,415		2,516		2,501		2,492		2,696
Other real estate and loan collection expenses, net	414		135		468		335		203
Loss on sales/valuations of assets, net	183		194		2,621		1,763		701
Acquisition, integration and restructuring costs	210		2,928		2,186		1,146		673
Partnership investment in tax credit projects	1,345		35		1,899		927		791
Other noninterest expenses	12,691		11,583		10,993		9,793		11,091
Total Noninterest Expense	103,376		102,423		99,269		90,396		90,439
Income Before Income Taxes	78,086		68,147		48,855		61,639		37,548
Income taxes	16,481		15,333		9,046		13,681		7,417
Net Income	61,605		52,814		39,809		47,958		30,131
Preferred dividends	(2,012)		(2,013)		(2,014)		(2,437)		—
Net Income Available to Common Stockholders	$	59,593	$	50,801	$	37,795	$	45,521	$	30,131
Earnings per common share-diluted	$	1.41	$	1.20	$	0.98	$	1.23	$	0.82
Weighted average shares outstanding-diluted	42,359,873		42,335,747		38,534,082		36,995,572		36,915,630

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA
	As of
	6/30/2021		3/31/2021		12/31/2020		9/30/2020		6/30/2020
Assets
Cash and due from banks	$	208,702	$	198,177	$	219,243	$	175,284	$	211,429
Interest bearing deposits with other banks and short-term investments	240,426		269,685		118,660		156,371		242,149
Cash and cash equivalents	449,128		467,862		337,903		331,655		453,578
Time deposits in other financial institutions	3,138		3,138		3,129		3,129		3,128
Securities:
Carried at fair value	6,543,978		6,370,495		6,127,975		4,950,698		4,126,351
Held to maturity, at cost, less allowance for credit losses	85,439		85,293		88,839		88,700		90,579
Other investments, at cost	76,809		74,935		75,253		35,940		35,902
Loans held for sale	33,248		43,037		57,949		65,969		54,382
Loans:
Held to maturity	10,012,014		10,050,456		10,023,051		9,099,646		9,246,830
Allowance for credit losses	(120,726)		(130,172)		(131,606)		(103,377)		(119,937)
Loans, net	9,891,288		9,920,284		9,891,445		8,996,269		9,126,893
Premises, furniture and equipment, net	226,358		225,047		226,094		200,028		198,481
Goodwill	576,005		576,005		576,005		446,345		446,345
Core deposit and customer relationship intangibles, net	37,452		39,867		42,383		40,520		43,011
Servicing rights, net	6,201		6,953		6,052		5,752		5,469
Cash surrender value on life insurance	189,619		188,521		187,664		173,111		172,813
Other real estate, net	6,314		6,236		6,624		5,050		5,539
Other assets	246,029		236,754		281,024		269,498		263,682
Total Assets	$	18,371,006	$	18,244,427	$	17,908,339	$	15,612,664	$	15,026,153
Liabilities and Equity
Liabilities
Deposits:
Demand	$	6,299,289	$	6,175,946	$	5,688,810	$	5,022,567	$	4,831,151
Savings	8,189,223		8,179,251		8,019,704		6,742,151		6,810,296
Time	1,126,606		1,203,854		1,271,391		1,002,392		1,067,252
Total deposits	15,615,118		15,559,051		14,979,905		12,767,110		12,708,699
Short-term borrowings	152,563		140,597		167,872		306,706		88,631
Other borrowings	271,244		349,514		457,042		524,045		306,459
Accrued expenses and other liabilities	172,295		139,058		224,289		203,199		174,987
Total Liabilities	16,211,220		16,188,220		15,829,108		13,801,060		13,278,776
Stockholders' Equity
Preferred equity	110,705		110,705		110,705		110,705		110,705
Common stock	42,245		42,174		42,094		36,885		36,845
Capital surplus	1,066,765		1,063,497		1,062,083		847,377		844,202
Retained earnings	883,484		833,171		791,630		761,211		723,067
Accumulated other comprehensive income	56,587		6,660		72,719		55,426		32,558
Total Equity	2,159,786		2,056,207		2,079,231		1,811,604		1,747,377
Total Liabilities and Equity	$	18,371,006	$	18,244,427	$	17,908,339	$	15,612,664	$	15,026,153

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA AND FULL TIME EQUIVALENT EMPLOYEE DATA
	For the Quarter Ended
	6/30/2021			3/31/2021			12/31/2020			9/30/2020			6/30/2020
Average Balances
Assets	$	18,293,756		$	17,964,723		$	16,401,152		$	15,167,225		$	14,391,856
Loans, net of unearned	10,072,071			9,952,152			9,366,430			9,220,666			9,186,913
Deposits	15,576,345			15,044,561			13,518,020			12,650,822			12,288,378
Earning assets	16,819,978			16,460,124			15,042,079			13,868,360			13,103,159
Interest bearing liabilities	9,871,302			9,917,159			9,053,855			8,320,123			8,155,753
Common equity	1,980,904			1,963,674			1,769,575			1,661,381			1,574,902
Total stockholders' equity	2,091,609			2,074,379			1,880,280			1,772,086			1,580,997
Tangible common equity (non-GAAP)(1)	1,366,285			1,346,270			1,238,691			1,172,891			1,083,834
Key Performance Ratios
Annualized return on average assets	1.35		%	1.19		%	0.97		%	1.26		%	0.84		%
Annualized return on average common equity (GAAP)	12.07			10.49			8.50			10.90			7.69
Annualized return on average tangible common equity (non-GAAP)(1)	18.05			15.90			12.77			16.11			11.97
Annualized ratio of net charge-offs to average loans	0.12			0.06			0.01			0.92			0.11
Annualized net interest margin (GAAP)	3.37			3.44			3.51			3.51			3.81
Annualized net interest margin, fully tax-equivalent (non-GAAP)(1)	3.41			3.48			3.55			3.55			3.85
Efficiency ratio, fully tax-equivalent (non-GAAP)(1)	57.11			56.61			54.93			54.67			55.75

	For the Quarter Ended June 30,						For the Six Months Ended June 30,
	2021			2020			2021			2020
Average Balances
Assets	$	18,293,756		$	14,391,856		$	18,130,148		$	13,770,015
Loans, net of unearned	10,072,071			9,186,913			10,012,443			8,775,566
Deposits	15,576,345			12,288,378			15,311,921			11,629,785
Earning assets	16,819,978			13,103,159			16,641,045			12,497,307
Interest bearing liabilities	9,871,302			8,155,753			9,894,103			7,998,847
Common equity	1,980,904			1,574,902			1,972,337			1,597,292
Total stockholders' equity	2,091,609			1,580,997			2,083,042			1,600,340
Tangible common stockholders' equity	1,366,285			1,083,834			1,356,333			1,104,770
Key Performance Ratios
Annualized return on average assets	1.35		%	0.84		%	1.27		%	0.73		%
Annualized return on average common equity (GAAP)	12.07			7.69			11.29			6.32
Annualized return on average tangible common equity (non-GAAP)(1)	18.05			11.97			16.99			9.95
Annualized ratio of net charge-offs to average loans	0.12			0.11			0.09			0.17
Annualized net interest margin (GAAP)	3.37			3.81			3.40			3.81
Annualized net interest margin, fully tax-equivalent (non-GAAP)(1)	3.41			3.85			3.45			3.85
Efficiency ratio, fully tax-equivalent (non-GAAP)(1)	57.11			55.75			56.86			58.64
(1) Refer to "Non-GAAP Measures" in this earnings release for additional information on the usage and presentation of these non-GAAP measures, and refer to these financial tables for the reconciliations to the most directly comparable GAAP measures.

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE AND FULL TIME EQUIVALENT EMPLOYEE DATA
	As of and for the Quarter Ended
	6/30/2021			3/31/2021			12/31/2020			9/30/2020			6/30/2020
Common Share Data
Book value per common share	$	48.50		$	46.13		$	46.77		$	46.11		$	44.42
Tangible book value per common share (non-GAAP)(1)	$	33.98		$	31.53		$	32.07		$	32.91		$	31.14
Common shares outstanding, net of treasury stock	42,245,452			42,173,675			42,093,862			36,885,390			36,844,744
Tangible common equity ratio (non-GAAP)(1)	8.08		%	7.54		%	7.81		%	8.03		%	7.89		%
Other Selected Trend Information
Effective tax rate	21.11		%	22.50		%	18.52		%	22.20		%	19.75		%
Full time equivalent employees	2,091			2,131			2,013			1,827			1,821
Loans Held to Maturity
Commercial and industrial	$	2,518,908		$	2,421,260		$	2,534,799		$	2,303,646		$	2,364,400
Paycheck Protection Program ("PPP")	829,175			1,155,328			957,785			1,128,035			1,124,430
Owner occupied commercial real estate	1,940,134			1,837,559			1,776,406			1,494,902			1,433,271
Commercial and business lending	5,288,217			5,414,147			5,268,990			4,926,583			4,922,101
Non-owner occupied commercial real estate	1,987,369			1,967,183			1,921,481			1,659,683			1,543,623
Real estate construction	854,295			796,027			863,220			917,765			1,115,843
Commercial real estate lending	2,841,664			2,763,210			2,784,701			2,577,448			2,659,466
Total commercial lending	8,129,881			8,177,357			8,053,691			7,504,031			7,581,567
Agricultural and agricultural real estate	679,608			683,969			714,526			508,058			520,773
Residential mortgage	800,884			786,994			840,442			701,899			735,762
Consumer	401,641			402,136			414,392			385,658			408,728
Total loans held to maturity	$	10,012,014		$	10,050,456		$	10,023,051		$	9,099,646		$	9,246,830
Total unfunded loan commitments	$	3,433,062		$	3,306,042		$	3,246,953		$	2,980,484		$	3,065,283
(1) Refer to "Non-GAAP Measures" in this earnings release for additional information on the usage and presentation of these non-GAAP measures, and refer to these financial tables for the reconciliations to the most directly comparable GAAP measures.

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA
	As of and for the Quarter Ended
	6/30/2021		3/31/2021		12/31/2020		9/30/2020		6/30/2020
Allowance for Credit Losses-Loans
Balance, beginning of period	$	130,172	$	131,606	$	103,377	$	119,937	$	97,350
Allowance for acquired purchased credit deteriorated loans	—		—		12,313		—		—
Provision (benefit) for credit losses	(6,466)		16		16,132		4,741		25,007
Charge-offs	(3,497)		(2,126)		(1,104)		(21,753)		(3,564)
Recoveries	517		676		888		452		1,144
Balance, end of period	$	120,726	$	130,172	$	131,606	$	103,377	$	119,937
Allowance for Unfunded Commitments
Balance, beginning of period	$	14,619	$	15,280	$	14,330	$	17,392	$	15,468
Provision (benefit) for credit losses	(617)		(661)		950		(3,062)		1,924
Balance, end of period	$	14,002	$	14,619	$	15,280	$	14,330	$	17,392
Allowance for lending related credit losses	$	134,728	$	144,791	$	146,886	$	117,707	$	137,329
Provision for Credit Losses
Provision (benefit) for credit losses-loans	$	(6,466)	$	16	$	6,572	$	4,741	$	25,007
Provision for credit losses-acquired loans	—		—		9,560		—		—
Provision (benefit) for credit losses-unfunded commitments	(617)		(661)		(1,372)		(3,062)		1,924
Provision for credit losses-acquired unfunded commitments	—		—		2,322		—		—
Provision (benefit) for credit losses-held to maturity securities	3		(3)		(10)		(1)		(135)
Total provision (benefit) for credit losses	$	(7,080)	$	(648)	$	17,072	$	1,678	$	26,796

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA
	As of and for the Quarter Ended
	6/30/2021			3/31/2021			12/31/2020			9/30/2020			6/30/2020
Asset Quality
Nonaccrual loans	$	85,268		$	91,718		$	87,386		$	79,040		$	91,609
Loans past due ninety days or more	97			171			720			1,681			1,360
Other real estate owned	6,314			6,236			6,624			5,050			5,539
Other repossessed assets	50			239			240			130			29
Total nonperforming assets	$	91,729		$	98,364		$	94,970		$	85,901		$	98,537
Performing troubled debt restructured loans	$	2,122		$	2,394		$	2,370		$	11,818		$	2,636
Nonperforming Assets Activity
Balance, beginning of period	$	98,364		$	94,970		$	85,901		$	98,537		$	85,371
Net loan charge offs	(2,980)			(1,450)			(216)			(21,301)			(2,420)
New nonperforming loans	7,989			14,936			8,664			11,834			26,857
Acquired nonperforming assets	—			—			12,781			—			—
Reduction of nonperforming loans(1)	(10,948)			(8,884)			(10,811)			(1,994)			(9,911)
Net OREO/repossessed assets sales proceeds and losses	(696)			(1,208)			(1,349)			(1,175)			(1,360)
Balance, end of period	$	91,729		$	98,364		$	94,970		$	85,901		$	98,537
Asset Quality Ratios
Ratio of nonperforming loans to total loans	0.85		%	0.91		%	0.88		%	0.89		%	1.01		%
Ratio of nonperforming loans and performing trouble debt restructured loans to total loans	0.87			0.94			0.90			1.02			1.03
Ratio of nonperforming assets to total assets	0.50			0.54			0.53			0.55			0.66
Annualized ratio of net loan charge-offs to average loans	0.12			0.06			0.01			0.92			0.11
Allowance for loan credit losses as a percent of loans	1.21			1.30			1.31			1.14			1.30
Allowance for lending related credit losses as a percent of loans	1.35			1.44			1.47			1.29			1.49
Allowance for loan credit losses as a percent of nonperforming loans	141.42			141.66			149.37			128.07			129.01
Loans delinquent 30-89 days as a percent of total loans	0.17			0.16			0.23			0.17			0.22
(1) Includes principal reductions, transfers to performing status and transfers to OREO.

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS
	For the Quarter Ended
	June 30, 2021							March 31, 2021							June 30, 2020
	Average Balance			Interest		Rate		Average Balance			Interest		Rate		Average Balance			Interest		Rate
Earning Assets
Securities:
Taxable	$	5,862,683		$	31,546	2.16	%	$	5,693,097		$	30,443	2.17	%	$	3,375,245		$	23,362	2.78	%
Nontaxable(1)	740,601			5,773		3.13		730,565			5,700		3.16		433,329			4,233		3.93
Total securities	6,603,284			37,319		2.27		6,423,662			36,143		2.28		3,808,574			27,595		2.91
Interest on deposits with other banks and short-term investments	271,891			60		0.09		204,488			66		0.13		210,347			54		0.10
Federal funds sold	—			—		—		14,020			1		0.03		—			—		—
Loans:(2)
Commercial and industrial(1)	2,469,742			28,562		4.64		2,500,250			28,222		4.58		2,453,066			30,759		5.04
PPP loans	1,047,559			11,186		4.28		992,517			10,149		4.15		916,405			6,017		2.64
Owner occupied commercial real estate	1,858,891			20,097		4.34		1,778,829			19,565		4.46		1,426,019			17,670		4.98
Non-owner occupied commercial real estate	1,980,374			21,734		4.40		1,937,564			22,121		4.63		1,540,958			19,055		4.97
Real estate construction	815,738			9,212		4.53		806,315			9,698		4.88		1,100,514			12,589		4.60
Agricultural and agricultural real estate	672,560			7,267		4.33		681,279			8,051		4.79		532,668			6,171		4.66
Residential mortgage	827,291			9,255		4.49		849,923			9,830		4.69		795,149			9,586		4.85
Consumer	399,916			5,152		5.17		405,475			5,367		5.37		422,134			5,685		5.42
Less: allowance for credit losses-loans	(127,268)			—		—		(134,198)			—		—		(102,675)			—		—
Net loans	9,944,803			112,465		4.54		9,817,954			113,003		4.67		9,084,238			107,532		4.76
Total earning assets	16,819,978			149,844		3.57	%	16,460,124			149,213		3.68	%	13,103,159			135,181		4.15	%
Nonearning Assets	1,473,778							1,504,599							1,288,697
Total Assets	$	18,293,756						$	17,964,723						$	14,391,856
Interest Bearing Liabilities
Savings	$	8,234,151		$	2,233	0.11	%	$	8,032,308		$	2,430	0.12	%	$	6,690,504		$	2,372	0.14	%
Time deposits	1,171,266			1,557		0.53		1,233,682			1,965		0.65		1,096,386			3,762		1.38
Short-term borrowings	169,822			98		0.23		240,037			152		0.26		82,200			61		0.30
Other borrowings	296,063			2,976		4.03		411,132			3,300		3.26		286,663			3,424		4.80
Total interest bearing liabilities	9,871,302			6,864		0.28	%	9,917,159			7,847		0.32	%	8,155,753			9,619		0.47	%
Noninterest Bearing Liabilities
Noninterest bearing deposits	6,170,928							5,778,571							4,501,488
Accrued interest and other liabilities	159,917							194,614							153,618
Total noninterest bearing liabilities	6,330,845							5,973,185							4,655,106
Equity	2,091,609							2,074,379							1,580,997
Total Liabilities and Equity	$	18,293,756						$	17,964,723						$	14,391,856
Net interest income, fully tax-equivalent (non-GAAP)(1)(3)				$	142,980						$	141,366						$	125,562
Net interest spread(1)						3.29	%						3.36	%						3.68	%
Net interest income, fully tax-equivalent (non-GAAP)(1)(3) to total earning assets						3.41	%						3.48	%						3.85	%
Interest bearing liabilities to earning assets	58.69		%					60.25		%					62.24		%
(1) Computed on a tax-equivalent basis using an effective tax rate of 21%.
(2) Nonaccrual loans and loans held for sale are included in the average loans outstanding.
(3) Refer to "Non-GAAP Measures" in this earnings release for additional information on the usage and presentation of these non-GAAP measures, and refer to these financial tables for the reconciliations to the most directly comparable GAAP measures.

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS
	For the Six Months Ended
	June 30, 2021							June 30, 2020
	Average Balance			Interest		Rate		Average Balance			Interest		Rate
Earning Assets
Securities:
Taxable	$	5,778,333		$	61,989	2.16	%	$	3,253,675		$	45,093	2.79	%
Nontaxable(1)	735,636			11,473		3.15		360,932			6,996		3.90	%
Total securities	6,513,969			73,462		2.27		3,614,607			52,089		2.90
Interest bearing deposits with other banks and other short-term investments	238,376			126		0.11		195,833			775		0.80
Federal funds sold	6,971			1		0.03		—			—		—
Loans:(2)
Commercial and industrial(1)	2,485,210			56,784		4.61		2,530,349			63,213		5.02	%
PPP loans	1,020,190			21,335		4.22		458,202			6,017		2.64	%
Owner occupied commercial real estate	1,818,932			39,662		4.40		1,429,560			36,251		5.10	%
Non-owner occupied commercial real estate	1,958,938			43,855		4.51		1,506,583			38,585		5.15	%
Real estate construction	811,053			18,910		4.70		1,073,175			25,434		4.77	%
Agricultural and agricultural real estate	676,895			15,318		4.56		542,818			13,210		4.89	%
Residential mortgage	838,545			19,085		4.59		807,440			20,007		4.98	%
Consumer	402,680			10,519		5.27		427,439			11,780		5.54	%
Less: allowance for credit losses-loans	(130,714)			—		—		(88,699)			—		—
Net loans	9,881,729			225,468		4.60		8,686,867			214,497		4.97
Total earning assets	16,641,045			299,057		3.62	%	12,497,307			267,361		4.30	%
Nonearning Assets	1,489,103							1,272,708
Total Assets	$	18,130,148						$	13,770,015
Interest Bearing Liabilities
Savings	$	8,133,787		$	4,663	0.12	%	$	6,484,016		$	12,454	0.39	%
Time deposits	1,202,301			3,522		0.59	%	1,121,502			8,262		1.48
Short-term borrowings	204,735			250		0.25	%	112,004			357		0.64
Other borrowings	353,280			6,276		3.58	%	281,325			7,084		5.06
Total interest bearing liabilities	9,894,103			14,711		0.30	%	7,998,847			28,157		0.71	%
Noninterest Bearing Liabilities
Noninterest bearing deposits	5,975,833							4,024,267
Accrued interest and other liabilities	177,170							146,561
Total noninterest bearing liabilities	6,153,003							4,170,828
Stockholders' Equity	2,083,042							1,600,340
Total Liabilities and Stockholders' Equity	$	18,130,148						$	13,770,015
Net interest income, fully tax-equivalent (non-GAAP)(1)(3)				$	284,346						$	239,204
Net interest spread(1)						3.32	%						3.59	%
Net interest income, fully tax-equivalent (non-GAAP)(1)(3) to total earning assets						3.45	%						3.85	%
Interest bearing liabilities to earning assets	59.46		%					64.00		%
(1) Computed on a tax-equivalent basis using an effective tax rate of 21%.
(2) Nonaccrual loans and loans held for sale are included in the average loans outstanding.
(3) Refer to "Non-GAAP Measures" in this earnings release for additional information on the usage and presentation of these non-GAAP measures, and refer to these financial tables for the reconciliations to the most directly comparable GAAP measures.

HEARTLAND FINANCIAL USA, INC.
SELECTED FINANCIAL DATA - SUBSIDIARY BANKS (Unaudited)
DOLLARS IN THOUSANDS
	As of and For the Quarter Ended
	6/30/2021		3/31/2021		12/31/2020		9/30/2020		6/30/2020
Total Assets
First Bank & Trust	$	2,882,969	$	2,991,053	$	3,171,961	$	1,289,187	$	1,256,710
Citywide Banks	2,611,842		2,632,199		2,628,963		2,639,516		2,546,942
New Mexico Bank & Trust	2,494,257		2,356,918		2,032,637		2,002,663		1,899,194
Dubuque Bank and Trust Company	1,990,040		1,932,234		1,853,078		1,838,260		1,849,035
Illinois Bank & Trust	1,671,240		1,584,561		1,525,503		1,500,012		1,470,000
Arizona Bank & Trust	1,645,816		1,614,740		1,529,800		1,039,253		970,775
Bank of Blue Valley	1,419,003		1,425,434		1,376,080		1,424,261		1,380,159
Wisconsin Bank & Trust	1,252,096		1,264,009		1,267,488		1,262,069		1,203,108
Premier Valley Bank	1,126,807		1,062,607		1,076,615		1,042,437		1,031,899
Minnesota Bank & Trust	955,638		995,692		1,000,168		1,007,548		951,236
Rocky Mountain Bank	646,821		620,800		616,157		617,169		590,764
Total Deposits
First Bank & Trust	$	2,361,391	$	2,427,920	$	2,622,716	$	936,366	$	959,886
Citywide Banks	2,174,237		2,231,320		2,181,511		2,163,051		2,147,642
New Mexico Bank & Trust	2,195,838		2,077,304		1,749,963		1,747,527		1,698,584
Dubuque Bank and Trust Company	1,471,564		1,565,782		1,456,908		1,591,561		1,496,559
Illinois Bank & Trust	1,512,106		1,426,426		1,338,677		1,307,513		1,318,866
Arizona Bank & Trust	1,450,248		1,453,888		1,357,158		886,174		865,430
Bank of Blue Valley	1,168,617		1,178,114		1,138,264		1,142,910		1,138,818
Wisconsin Bank & Trust	1,093,119		1,067,735		1,057,369		1,011,843		1,050,766
Premier Valley Bank	963,459		896,715		836,984		855,913		869,165
Minnesota Bank & Trust	762,549		813,693		789,555		804,045		820,199
Rocky Mountain Bank	568,961		549,894		538,012		533,429		519,029

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA AND FULL TIME EQUIVALENT EMPLOYEE DATA
	For the Quarter Ended
	6/30/2021			3/31/2021			12/31/2020			9/30/2020			6/30/2020
Reconciliation of Annualized Return on Average Tangible Common Equity (non-GAAP)
Net income available to common stockholders (GAAP)	$	59,593		$	50,801		$	37,795		$	45,521		$	30,131
Plus core deposit and customer relationship intangibles amortization, net of tax(1)	1,907			1,988			1,975			1,969			2,130
Net income available to common stockholders excluding intangible amortization (non-GAAP)	$	61,500		$	52,789		$	39,770		$	47,490		$	32,261
Average common equity (GAAP)	$	1,980,904		$	1,963,674		$	1,769,575		$	1,661,381		$	1,574,902
Less average goodwill	576,005			576,005			488,151			446,345			446,345
Less average core deposit and customer relationship intangibles, net	38,614			41,399			42,733			42,145			44,723
Average tangible common equity (non-GAAP)	$	1,366,285		$	1,346,270		$	1,238,691		$	1,172,891		$	1,083,834
Annualized return on average common equity (GAAP)	12.07		%	10.49		%	8.50		%	10.90		%	7.69		%
Annualized return on average tangible common equity (non-GAAP)	18.05		%	15.90		%	12.77		%	16.11		%	11.97		%
Reconciliation of Annualized Net Interest Margin, Fully Tax-Equivalent (non-GAAP)
Net Interest Income (GAAP)	$	141,218		$	139,605		$	132,575		$	122,497		$	124,146
Plus tax-equivalent adjustment(1)	1,762			1,761			1,529			1,390			1,416
Net interest income, fully tax-equivalent (non-GAAP)	$	142,980		$	141,366		$	134,104		$	123,887		$	125,562
Average earning assets	$	16,819,978		$	16,460,124		$	15,042,079		$	13,868,360		$	13,103,159
Annualized net interest margin (GAAP)	3.37		%	3.44		%	3.51		%	3.51		%	3.81		%
Annualized net interest margin, fully tax-equivalent (non-GAAP)	3.41			3.48			3.55			3.55			3.85
Net purchase accounting discount amortization on loans included in annualized net interest margin	0.09			0.12			0.10			0.10			0.16

Reconciliation of Tangible Book Value Per Common Share (non-GAAP)
Common equity (GAAP)	$	2,049,081		$	1,945,502		$	1,968,526		$	1,700,899		$	1,636,672
Less goodwill	576,005			576,005			576,005			446,345			446,345
Less core deposit and customer relationship intangibles, net	37,452			39,867			42,383			40,520			43,011
Tangible common equity (non-GAAP)	$	1,435,624		$	1,329,630		$	1,350,138		$	1,214,034		$	1,147,316
Common shares outstanding, net of treasury stock	42,245,452			42,173,675			42,093,862			36,885,390			36,844,744
Common equity (book value) per share (GAAP)	$	48.50		$	46.13		$	46.77		$	46.11		$	44.42
Tangible book value per common share (non-GAAP)	$	33.98		$	31.53		$	32.07		$	32.91		$	31.14
Reconciliation of Tangible Common Equity Ratio (non-GAAP)
Tangible common equity (non-GAAP)	$	1,435,624		$	1,329,630		$	1,350,138		$	1,214,034		$	1,147,316
Total assets (GAAP)	$	18,371,006		$	18,244,427		$	17,908,339		$	15,612,664		$	15,026,153
Less goodwill	576,005			576,005			576,005			446,345			446,345
Less core deposit and customer relationship intangibles, net	37,452			39,867			42,383			40,520			43,011
Total tangible assets (non-GAAP)	$	17,757,549		$	17,628,555		$	17,289,951		$	15,125,799		$	14,536,797
Tangible common equity ratio (non-GAAP)	8.08		%	7.54		%	7.81		%	8.03		%	7.89		%
(1) Computed on a tax-equivalent basis using an effective tax rate of 21%.

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA
Reconciliation of Efficiency Ratio (non-GAAP)	For the Quarter Ended
	6/30/2021			3/31/2021			12/31/2020			9/30/2020			6/30/2020
Net interest income (GAAP)	$	141,218		$	139,605		$	132,575		$	122,497		$	124,146
Tax-equivalent adjustment(1)	1,762			1,761			1,529			1,390			1,416
Fully tax-equivalent net interest income	142,980			141,366			134,104			123,887			125,562
Noninterest income	33,164			30,317			32,621			31,216			30,637
Securities (gains)/losses, net	(2,842)			30			(2,829)			(1,300)			(2,006)
Unrealized (gain)/loss on equity securities, net	(83)			110			(36)			(155)			(680)
Valuation adjustment on servicing rights	526			(917)			102			120			(9)
Adjusted revenue (non-GAAP)	$	173,745		$	170,906		$	163,962		$	153,768		$	153,504
Total noninterest expenses (GAAP)	$	103,376		$	102,423		$	99,269		$	90,396		$	90,439
Less:
Core deposit and customer relationship intangibles amortization	2,415			2,516			2,501			2,492			2,696
Partnership investment in tax credit projects	1,345			35			1,899			927			791
Loss on sales/valuation of assets, net	183			194			2,621			1,763			701
Acquisition, integration and restructuring costs	210			2,928			2,186			1,146			673
Adjusted noninterest expenses (non-GAAP)	$	99,223		$	96,750		$	90,062		$	84,068		$	85,578
Efficiency ratio, fully tax-equivalent (non-GAAP)	57.11		%	56.61		%	54.93		%	54.67		%	55.75		%
Acquisition, integration and restructuring costs
Salaries and employee benefits	$	44		$	534		$	232		$	—		$	122
Occupancy	1			9			—			—			—
Furniture and equipment	41			607			423			496			15
Professional fees	63			670			1,422			476			505
Advertising	6			156			42			8			4
Other noninterest expenses	55			952			67			166			27
Total acquisition, integration and restructuring costs	$	210		$	2,928		$	2,186		$	1,146		$	673
After tax impact on diluted earnings per common share(1)	$	—		$	0.05		$	0.04		$	0.02		$	0.01
(1) Computed on a tax-equivalent basis using an effective tax rate of 21%.

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA
	For the Quarter Ended June 30,						For the Six Months Ended June 30,
	2021			2020			2021			2020
Reconciliation of Annualized Return on Average Tangible Common Equity (non-GAAP)
Net income available to common stockholders (GAAP)	$	59,593		$	30,131		$	110,394		$	50,171
Plus core deposit and customer relationship intangibles amortization, net of tax(1)	1,907			2,130			3,895			4,485
Net income available to common stockholders excluding intangible amortization (non-GAAP)	$	61,500		$	32,261		$	114,289		$	54,656
Average common equity (GAAP)	$	1,980,904		$	1,574,902		$	1,972,337		$	1,597,292
Less average goodwill	576,005			446,345			576,005			446,345
Less average core deposit and customer relationship intangibles, net	38,614			44,723			39,999			46,177
Average tangible common equity (non-GAAP)	$	1,366,285		$	1,083,834		$	1,356,333		$	1,104,770
Annualized return on average common equity (GAAP)	12.07		%	7.69		%	11.29		%	6.32		%
Annualized return on average tangible common equity (non-GAAP)	18.05		%	11.97		%	16.99		%	9.95		%
Reconciliation of Annualized Net Interest Margin, Fully Tax-Equivalent (non-GAAP)
Net Interest Income (GAAP)	$	141,218		$	124,146		$	280,823		$	236,657
Plus tax-equivalent adjustment(1)	1,762			1,416			3,523			2,547
Net interest income, fully tax-equivalent (non-GAAP)	$	142,980		$	125,562		$	284,346		$	239,204
Average earning assets	$	16,819,978		$	13,103,159		$	16,641,045		$	12,497,307
Annualized net interest margin (GAAP)	3.37		%	3.81		%	3.40		%	3.81		%
Annualized net interest margin, fully tax-equivalent (non-GAAP)	3.41			3.85			3.45			3.85
Purchase accounting discount amortization on loans included in annualized net interest margin	0.09			0.16			0.11			0.10
(1) Computed on a tax-equivalent basis using an effective tax rate of 21%.

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA
Reconciliation of Efficiency Ratio (non-GAAP)	For the Quarter Ended June 30,						For the Six Months Ended June 30,
	2021			2020			2021			2020
Net interest income (GAAP)	$	141,218		$	124,146		$	280,823		$	236,657
Tax-equivalent adjustment(1)	1,762			1,416			3,523			2,547
Fully tax-equivalent net interest income	142,980			125,562			284,346			239,204
Noninterest income	33,164			30,637			63,481			56,454
Securities gains, net	(2,842)			(2,006)			(2,812)			(3,664)
Unrealized (gain)/loss on equity securities, net	(83)			(680)			27			(449)
Valuation adjustment on servicing rights	526			(9)			(391)			1,556
Adjusted revenue (non-GAAP)	$	173,745		$	153,504		$	344,651		$	293,101
Total noninterest expenses (GAAP)	$	103,376		$	90,439		$	205,799		$	181,298
Less:
Core deposit and customer relationship intangibles amortization	2,415			2,696			4,931			5,677
Partnership investment in tax credit projects	1,345			791			1,380			975
Loss on sales/valuation of assets, net	183			701			377			717
Acquisition, integration and restructuring costs	210			673			3,138			2,049
Adjusted noninterest expenses (non-GAAP)	$	99,223		$	85,578		$	195,973		$	171,880
Efficiency ratio, fully tax-equivalent (non-GAAP)	57.11		%	55.75		%	56.86		%	58.64		%
Acquisition, integration and restructuring costs
Salaries and employee benefits	$	44		$	122		$	578		$	166
Occupancy	1			—			10			—
Furniture and equipment	41			15			648			39
Professional fees	63			505			733			1,501
Advertising	6			4			162			93
Other noninterest expenses	55			27			1,007			250
Total acquisition, integration and restructuring costs	$	210		$	673		$	3,138		$	2,049
After tax impact on diluted earnings per common share(1)	$	—		$	0.01		$	0.06		$	0.04
(1) Computed on a tax-equivalent basis using an effective tax rate of 21%.

HEARTLAND FINANCIAL USA, INC.
CONSOLIDATED FINANCIAL HIGHLIGHTS (Unaudited)
DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA AND FULL TIME EQUIVALENT EMPLOYEE DATA
	As of and For the Quarter Ended
	6/30/2021			3/31/2021			12/31/2020			9/30/2020			6/30/2020
PPP I loan balances	$	374,174		$	739,562		$	957,785		$	1,128,035		$	1,124,430
Average PPP I loan balances	597,703			841,262			1,064,863			1,128,488			916,405
PPP I fee income	$	7,313		$	7,464		$	9,109		$	4,542		$	3,655
PPP I interest income	1,445			2,087			2,697			2,920			2,362
Total PPP I interest income	$	8,758		$	9,551		$	11,806		$	7,462		$	6,017
PPP II loan balances	$	455,001		$	415,766		$	—		$	—		$	—
Average PPP II loan balances	449,856			151,255			—			—			—
PPP II fee income	$	1,263		$	223		$	—		$	—		$	—
PPP II interest income	1,165			375			—			—			—
Total PPP II interest income	$	2,428		$	598		$	—		$	—		$	—
Selected ratios excluding total PPP loans and total PPP interest income
Annualized net interest margin (GAAP)	3.31		%	3.39		%	3.44		%	3.59		%	3.90		%
Annualized net interest margin, fully tax-equivalent (non-GAAP)(1)	3.35			3.44			3.48			3.64			3.95
Ratio of nonperforming loans to total loans	0.93			1.03			0.97			1.01			1.14
Ratio of nonperforming loans and performing trouble debt restructured loans to total loans	0.95			1.06			1.00			1.16			1.18
Ratio of nonperforming assets to total assets	0.52			0.58			0.56			0.59			0.71
Annualized ratio of net loan charge-offs to average loans	0.13			0.07			0.01			1.05			0.12
Allowance for loan credit losses as a percent of loans	1.31			1.46			1.45			1.30			1.48
Allowance for lending related credit losses as a percent of loans	1.47			1.63			1.62			1.48			1.69
Loans delinquent 30-89 days as a percent of total loans	0.18			0.18			0.25			0.19			0.26
After tax impact of total PPP interest income on diluted earnings per common share(1)	$	0.21		$	0.19		$	0.24		$	0.16		$	0.13

	As of and For the Six Months Ended
	June 30, 2021			June 30, 2020
Average PPP I loan balances	$	718,810		$	458,202
Average PPP II loan balances	301,380			—
PPP I and II fee income	$	16,263		$	3,655
PPP I and II interest income	5,072			2,362
Total PPP I and II interest income	$	21,335		$	6,017
Selected ratios excluding total PPP loans and total PPP interest income
Annualized net interest margin (GAAP)	3.35		%	3.85		%
Annualized net interest margin, fully tax-equivalent (non-GAAP)(1)	3.40			3.90
Annualized ratio of net loan charge-offs to average loans	0.10			0.18
After tax impact of total PPP interest income on diluted earnings per common share(1)	$	0.40		$	0.13
(1) Computed on a tax-equivalent basis using an effective tax rate of 21%.

EX-99.2

2nd Quarter 2021 Financials

Safe Harbor 2 This release (including any information incorporated herein by reference), and future oral and written statements of HTLF and its management, may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, with respect to the business, financial condition, results of operations, plans, objectives and future performance of the company. Any statements about the company's expectations, beliefs, plans, objectives, assumptions or future events or performance are not historical facts and may be forward-looking. Forward-looking statements may include information about possible or assumed future results of the company's operations or performance. These forward-looking statements are generally identified by the use of words such as ‘‘believe”, “expect’’, “anticipate’’, ‘‘plan”, “intend”, “estimate’’, ‘‘project”, “may”, ‘‘will”, ‘‘would”, ‘‘could”, ‘‘should’’, “view”, “opportunity”, “potential”, or similar or negative expressions of these words or phrases. Although the company may make these statements based on management’s experience, beliefs, expectations, assumptions and best estimate of future events, the ability of the company to predict results or the actual effect or outcomes of plans or strategies is inherently uncertain, and there may be events or factors that management has not anticipated. Therefore, the accuracy and achievement of such forward-looking statements and estimates are subject to a number of risks, many of which are beyond the ability of management to control or predict, that could cause actual results to differ materially from those in its forward-looking statements. These factors, which the company currently believes could have a material effect on its operations and future prospects, are detailed below and in the risk factors in HTLF's reports filed with the Securities and Exchange Commission (“SEC”), including the “Risk Factors” section under Item 1A of Part I of the company’s Annual Report on Form 10-K for the year ended December 31, 2020, include, among others: • COVID-19 Pandemic Risks, including risks related to the ongoing COVID-19 pandemic and measures enacted by the U.S. federal and state governments and adopted by private businesses in response to the COVID-19 pandemic; • Economic and Market Conditions Risks, including risks related to changes in the U.S. economy in general and in the local economies in which HTLF conducts its operations and future civil unrest, natural disasters, terrorist threats or acts of war; • Credit Risks, including risks of increasing credit losses due to deterioration in the financial condition of HTLF's borrowers, changes in asset and collateral values and climate and other borrower industry risks which may impact the provision for credit losses and net charge-offs; • Liquidity and Interest Rate Risks, including the impact of capital market conditions and changes in monetary policy on our borrowings and net interest income; • Operational Risks, including processing, information systems, cybersecurity, vendor, business interruption, and fraud risks; • Strategic and External Risks, including competitive forces impacting our business and strategic acquisition risks; • Legal, Compliance and Reputational Risks, including regulatory and litigation risks; and • Risks of Owning Stock in HTLF, including stock price volatility and dilution as a result of future equity offerings and acquisitions. There can be no assurance that other factors not currently anticipated by HTLF will not materially and adversely affect the company’s business, financial condition and results of operations. In addition, many of these risks and uncertainties are currently amplified by and may continue to be amplified by the COVID- 19 pandemic and the impact of varying governmental responses that affect the company’s customers and the economies where they operate. Additionally, all statements in this release, including forward-looking statements speak only as of the date they are made. The company does not undertake and specifically disclaims any obligation to publicly release the results of any revisions which may be made to or correct or update any forward-looking statement to reflect events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events or to otherwise update any statement in light of new information or future events. Further information concerning HTLF and its business, including additional factors that could materially affect the company’s financial results, is included in the company’s filings with the SEC.

3 Corporate Profile

4 Company Overview – NASDAQ: HTLF Fiscal 2Q 2021 Financial Highlights • Headquartered in Dubuque, IA • Holding company established in 1981; NASDAQ member since 2003 • Company conducts community banking business through 11 independently chartered banks • 132 full-service branches located across 12 states in the Midwest, Southwest and Western regions of the country • Level or increased dividends to common shareholders since inception • $2.0B in Market Capitalization • 5.3% Beneficial ownership by the Board and executive officers (as of 1/31/21) Company Overview (1) See Appendix for reconciliation of non-GAAP financial measures to most directly comparable GAAP financial measures Note: Financial and branch information as of the quarter ending June 30, 2021 Total Assets $18,371 Total Loans Held for Investment $10,012 Total Deposits $15,615 Loan / Deposit Ratio 64.12% Tangible Common Equity 1 $1,436 Total Common Equity $2,049 Total Common Equity / Total Assets 11.15% Tang. Common Equity / Tang. Assets 1 8.08% Tier 1 Leverage Ratio 8.50% CET1 Ratio 11.45% Tier 1 Capital Ratio 12.36% Total RBC Ratio 15.04% Net Interest Margin, fully tax-equivalent 1 3.41% Cost of Interest Bearing Deposits 0.16% Return on Avg. Assets 1.35% Return on Avg. Tangible Common Equity 1 18.05% Efficiency Ratio FTE 1 57.11% NPAs / Assets 0.50% NCOs / Avg. Loans 0.12% Asset Quality Profitability Capital Balance Sheet Dollars in millions

Strength. Insight. Growth.  It’s what we bring to our customers, communities, employees and shareholders  Strong corporate leadership and innovative thinking have uniquely positioned us  Our business model and diverse geographic footprint reduce risk and drive organic growth  Complemented by strategic M&A and talent acquisition 5 We see growth everywhere Values and Guiding Principles  Integrity – Always do the right thing. Be honest and open.  Accountability – Keep your promises, follow through and follow up.  Community – Engage your community and your team. Unlock the potential around you.  Excellence – Exceed expectations – every customer, every time.

Commercial-focused local banking with the scale to compete at any level $18 billion corporate strength and sophistication  Unique business model powers our banks with technology, efficiency and strength  We’re investing in talent, developing products and implementing technology to enhance the services we provide 11 locally managed banks  Decision making is local and focused on customers and relationships  Committed to our core commercial business supported by strong retail and wealth management 6 Powered by HTLF

7 Corporate Structure Subsidiary Banks by Region (1) Source: S&P Global Market Intelligence, Population change at the MSA/County level of covered markets Note: Financial and branch information as of the quarter ending June 30, 2021 Bank of Blue Valley – KS/MO Illinois Bank & Trust - IL Minnesota Bank & Trust - MN HTLF Midwest • Total Assets: $1,671,240 • Total Deposits: $1,512,106 • No. of Branch Offices: 9 • Total Assets: $ 955,638 • Total Deposits: $762,549 • No. of Branch Offices: 2 • Total Assets: $1,419,003 • Total Deposits: $1,168,617 • No. of Branch Offices: 10 Rocky Mountain Bank - MT Citywide Banks - CO Premier Valley Bank - CA HTLF West/Southwest • Total Assets: $2,611,842 • Total Deposits: $2,174,237 • No. of Branch Offices: 21 • Total Assets: $1,126,807 • Total Deposits: $963,459 • No. of Branch Offices: 6 • Total Assets: $646,821 • Total Deposits: $568,961 • No. of Branch Offices: 9 Dubuque Bank & Trust - IA Wisconsin Bank & Trust - WI • Total Assets: $1,252,096 • Total Deposits: $1,093,119 • No. of Branch Offices: 13 • Total Assets: $1,990,040 • Total Deposits: $1,471,564 • No. of Branch Offices: 7 First Bank & Trust - TX New Mexico Bank & Trust - NM Arizona Bank & Trust - AZ • Total Assets: $2,494,257 • Total Deposits: $2,195,838 • No. of Branch Offices: 24 • Total Assets: $1,645,816 • Total Deposits: $1,450,248 • No. of Branch Offices: 9 • Total Assets: $2,882,969 • Total Deposits: $2,361,391 • No. of Branch Offices: 22 Regional Summary HTLF West/Southwest HTLF Midwest Total Assets: $11,408,512 $7,288,017 Total Deposits: $9,714,134 $6,007,955 No. of Branch Offices: 91 41 Projected 5yr Population Change1: 5.8% 2.8%

8 HTLF West/Southwest Major MSA Coverage (1) Source: S&P Global Market Intelligence Note: Financial and branch information as of the quarter ending June 30, 2021 2021 Projected Actual Pop. Pop. Growth Phoenix-Mesa-Chandler, AZ 5,081,979 6.91% Denver-Aurora-Lakewood, CO 3,030,346 7.04% Fresno, CA 1,012,748 3.16% Albuquerque, NM 921,720 1.32% Greeley, CO 335,248 8.41% Boulder, CO 331,157 5.95% Lubbock, TX 326,189 6.17% San Luis Obispo-Paso Robles, CA 281,626 1.99% Amarillo, TX 268,405 4.50% Midland, TX 188,932 8.76% Billings, MT 183,686 4.21% Abilene, TX 173,430 4.38% Odessa, TX 170,583 8.11% Madera, CA 158,255 2.13% Santa Fe, NM 151,093 1.61% Bozeman, MT 118,976 7.72% Kalispell, MT 106,417 6.25% 5.93% Other MSAs in Region 411,008 2.13% Footprint West/Southwest MSAs > 100K Population1 Weighted Avg Proj Growth MSAs > 100K Highlighted MSAs denote HTLF has Top 10 market rank for deposits1

2021 Projected Actual Pop. Pop. Growth Minneapolis-St. Paul-Bloomington, MN-WI 3,689,879 4.00% Kansas City, MO-KS 2,181,681 2.82% Milwaukee-Waukesha, WI 1,575,503 0.60% Des Moines-West Des Moines, IA 713,503 4.59% Madison, WI 673,428 3.28% Rockford, IL 334,060 -1.35% Green Bay, Wi 325,375 2.21% Sheboygan, WI 115,386 0.41% Dubuque, IA 97,638 1.86% 2.87% Other MSAs in Region 67,282 -0.26% Footprint Midwest MSAs > 100K Population1 Weighted Avg Proj Growth MSAs > 100K 9 HTLF Midwest Major MSA Coverage (1) Source: S&P Global Market Intelligence Note: Financial and branch information as of the quarter ending June 30, 2021 Highlighted MSAs denote HTLF has Top 10 market rank for deposits1

10 HTLF Excellence Recognition Note: 2021 Forbes Media LLC, used with permission AMONG THE HIGHEST PURCHASE VOLUME GROWTH FOR VISA® COMMERCIAL CARD ISSUERS 2015 | 2016 | 2017 2018 | 2019 | 2020 FORBES BEST BANK IN AMERICA 2013 | 2017 | 2018 2019 | 2020 | 2021

11 A Steadfast Commitment to Growth | 3-year lookback As of June 30, 2021 Asset CAGR 17.6% Average ROATCE, non-GAAP 15.0% EPS CAGR 20.1% Common Dividend CAGR 19.2% TBV/Sh CAGR 13.0%

 Broad footprint enhances profitable growth strategies and diversifies risk ‒ Expands opportunities for new client acquisition – both organic and through M&A ‒ Credit exposure is not geographically concentrated – spread over 12 state footprint ‒ Projected 5yr MSA growth rates exceed National Average of 2.9%1  HTLF West/Southwest – 5.8%  HTLF Midwest – 2.8%  Focus on gaining significant presence within each market ‒ Top 10 deposit share in 26 of the 38 MSAs in which we operate2 ‒ Top 5 deposit share in 12 of those MSAs2 ‒ Enhances Talent Acquisition and Branch Optimization  Local Banking Model emphasizes responsiveness to clients and communities ‒ Local leadership facilitates development and retention of new client deposit/loan relationships ‒ Ensures engagement in the communities we serve  Central support functions provide efficiencies and sophistication ‒ Centralized “back-office” operations and support functions maximize operating efficiency ‒ Centralized risk management functions support strong corporate-wide oversight ‒ Financial strength to invest in sophisticated system-wide technology platforms and tools 12 Key Factors Driving Business Strategy (1) Source: S&P Global Market Intelligence (2) Deposit information as of June 30, 2020

13 Retirement Product Enhancements Online Banking Product Enhancements Deposit Account Opening & Consumer LOS Implementation Options Document Management Consumer Loan Origination Account Opening & Maintenance Enterprise Tools and Data Acquire and Fulfill Sell and Market Service and Maintain Enterprise Customer Portal Master Data Mgmt. / House-Holding Knowledge Repository Service Case Management Treasury Mgmt. Account Analysis CUSTOMER EXPERIENCE OMNI-CHANNEL PHASED IMPLEMENTATIONS Video / Interactive Banker Wealth Small Account Solutions HTLF’s focus in 2021/2022 will be to “Do a Few Things Very Well First” with particular emphasis on Improved Customer Experiences, Growing “Best” Customer Relationships, and Driving Operational Efficiencies. Voice of the Customer Surveys Data Analytics / Data Driven Sales Chat & ChatbotsCore Data Integration -- Phase I Complete -- Work In Process       HTLF Digital Strategy

14 HTLF M&A Focus | Strategically Building our Banks (1) Deposits, in millions, assumed at closing (2) At deal completion Blue Valley Ban Corp was trading at 1.61 P/TBV, while HTLF was trading at 1.60 P/TBV • Bank M&A – A Core Competency (13 successfully completed in last 7 years) ‒ Focused on In-Footprint Transactions ‒ Deal Size “Sweet Spot” is Increasing Modestly – Targets of $1 to $3 Billion in Assets ‒ Must Meet Conservatively Modeled Financial Benchmarks ‒ Accretive to EPS immediately after conversion ‒ Demonstrate an IRR > 15% ‒ Conservative tangible book value per share dilution earn-back periods • Talent Acquisition – Expanding Specialized Industry Group & adding Local Bankers ‒ In market bank teams ‒ Adjacent new market banking teams Last 5 Transactions Date Announced Date Closed Deal Value ($M) Deal PxTBV HTLF PxTBV Organization Assets ($M) Johnson Financial Group, Inc. (4 Branches) 6/9/2020 12/04/2020 N/A N/A N/A $4161 AIM Bancshares, Inc. 2/11/2020 12/04/2020 $280.4 2.02x 1.69x $1,973 Rockford Bank and Trust Co. 8/13/2019 11/30/2019 $59.2 1.35x 1.57x $485 Blue Valley Ban Corp.2 1/16/2019 5/10/2019 $93.9 1.88x 1.91x $728 FirstBank Lubbock Bancshares, Inc. 12/12/2017 5/18/2018 $185.6 2.22x 2.12x $930 Announced

15 HTLF Asset and Earnings Growth $51.1 $76.7 $50.2 $117.0 $149.1 $133.5 $110.4 $0 $50 $100 $150 $200 2018 2019 2020 2021 YTD N e t In c o m e - M ill io n s YTD comparison Net Income Available to Common Shareholders $9.8 $18.4 $0 $5 $10 $15 $20 A s s e ts - B illio n s Assets On pace to double Assets/Earnings in 3-4 years 3-year Asset CAGR of 17.6%

16 HTLF Diluted EPS and Common Dividends 3-year EPS CAGR of 20.1% 3-year Common Dividend CAGR of 19.2% Note: Board approved a $0.03 increase to common dividend in July to $0.25/share $3.52 $4.14 $3.57 $2.61 $0.59 $0.68 $0.80 $0.44 2018 2019 2020 2021 YTD $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 Diluted EPS Dividends

Improving Efficiency Ratio1 17 Operating Efficiency | Improving by Leveraging Core Costs and Growth 2.75% 2.53% 2.05% 1.91% 0.62% 0.61% 0.53% 0.50% 0.11% 0.12% 0.06% 0.05% 3.48% 3.26% 2.60% 2.46% $10.8 $18.1 $6.0 $9.0 $12.0 $15.0 $18.0 $21.0 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 2018 2019 2020 2021 YTD A vg A sse ts in B illio n s E x p e n se a s % o f A vg A ss e ts Core Expenses Professional Services & Software Costs Non-Core Expense (M&A, Tax Credits, Restructuring) Average Assets Leveraging Core Costs and Growth (1) See Appendix for reconciliation of non-GAAP financial measures to most directly comparable GAAP financial measures

18 Financial Summary

19 Total Assets ($B) Total Deposits ($B)1 Loans Held to Maturity ($B) Loans / Deposits (%) Summary Balance Sheet Items (1) Includes deposits held for sale in 2018 of $0.106B 11.4 13.2 17.9 18.4 2018 2019 2020 2Q21 8.4 9.9 13.7 14.5 9.4 11.0 15.0 15.6 2018 2019 2020 2Q21 Non-Time Time 78.8 75.8 66.9 64.1 2018 2019 2020 2Q21 7.4 8.4 9.1 9.2 7.4 8.4 10.0 10.0 2018 2019 2020 2Q21 Core Loans PPP Loans

20 Summary Profitability Items (1) See Appendix for reconciliation of non-GAAP financial measures to most directly comparable GAAP financial measures (2) Pre-Provision Net Revenue FTE (non-GAAP measure) is defined as Net Interest Income FTE + Noninterest Income – Noninterest Expense 1.09 1.24 0.93 1.27 2018 2019 2020 2021 YTD 15.72 15.73 12.28 16.99 2018 2019 2020 2021 YTD Return on Average Assets (%) Return on Average Tangible Common Equity (%)1 Pre-Provision Net Revenue FTE ($M)2 Total Revenues FTE ($M)1 175.5 205.7 246.5 142.0 75.9 107.8 114.4 2018 2019 2020 2021 YTD YTD PPNR 420.2 438.7 497.2 284.3 109.2 116.2 120.3 63.5 529.4 554.9 617.5 347.8 2018 2019 2020 2021 YTD NII FTE Non-Int Inc

21 Net Interest Margin (non-GAAP) Breakdown1 QuarterlyAnnual (1) On a fully tax equivalent basis; See Appendix for reconciliation of non-GAAP financial measures to most directly comparable GAAP financial measures Note: Assets of divested consumer finance company sold in early Q1 2019 3.97% 3.86% 3.57% 3.34% 0.22% 0.18% 0.12% 0.11% 0.13% 3.69% 3.45% 3.45% 3.37% 3.32% 0.16% 0.10% 0.10% 0.12% 0.09% 4.32% 4.04% 3.69% 3.45% 3.85% 3.55% 3.55% 3.48% 3.41% 3.00% 3.25% 3.50% 3.75% 4.00% 4.25% 4.50% 2018 2019 2020 2021 YTD 2Q 2020 3Q 2020 4Q 2020 1Q 2021 2Q 2021 Core Business Purchase Accounting Citizens

22 Noninterest income exclusive of security gains Non-Interest Income Breakdown Year to date, as of June 30, 2021 Net Interest Income before provision 82% Non-Interest Income 18% Retail Services Revenue 38% Commercial Services Revenue 29% Loan Sales & Servicing 20% Other Non-Interest Income 13%

23 Commercial Services Revenues Trends Note: Dollars in millions $11.1 $12.4 $13.5 $6.9 $9.5 $12.8 $13.2 $8.1 $4.6 $5.2 $5.7 $3.4 $3.3 $3.4 $3.5 $3.4 $3.5 $2.8 $3.4 $3.6 $3.8 $4.3 $1.4 $1.5 $1.6 $1.6 $1.7 $25.2 $30.4 $32.4 $18.4 $7.5 $8.2 $8.7 $8.9 $9.5 $0.0 $2.0 $4.0 $6.0 $8.0 $10.0 $0.0 $10.0 $20.0 $30.0 $40.0 2018 2019 2020 2021 YTD 2Q 2020 3Q 2020 4Q 2020 1Q 2021 2Q 2021 CML Service Charges CML Card Solutions Retirement Plan Services QuarterlyAnnual

24 Consumer Services Revenues Trends (1) Durbin Amendment became effective 7/1/19 Note: Dollars in millions $15.4 $16.2 $14.1 $9.1 $12.7 $10.8 1 $6.6 $4.7 $18.3 $17.9 $17.9 $10.2 $3.4 $3.3 $3.7 $4.0 $5.1 $1.5 $1.7 $1.9 $2.4 $2.3 $4.2 $4.5 $4.7 $5.0 $5.2 $46.4 $44.9 $38.6 $24.0 $9.1 $9.5 $10.3 $11.4 $12.6 $0.0 $3.0 $6.0 $9.0 $12.0 $15.0 $0.0 $10.0 $20.0 $30.0 $40.0 $50.0 2018 2019 2020 2021YTD 2Q 2020 3Q 2020 4Q 2020 1Q 2021 2Q 2021 Consumer Service Charges Debit Interchange Private Client - Includes: Wealth Management, Brokerage, & Insurance Fees QuarterlyAnnual

8.08 8.52 7.81 8.08 2018 2019 2020 2Q21 9.73 10.10 9.02 8.50 2018 2019 2020 2Q21 10.66 10.88 10.92 11.45 12.16 12.31 11.85 12.36 2018 2019 2020 2Q21 Common Equity Tier 1 Ratio Tier 1 Capital Ratio 13.72 13.75 14.71 15.04 2018 2019 2020 2Q21 25 Consolidated Capital Ratios Tier 1 CET1 10.0 8.0 6.5 (1) See Appendix for reconciliation of non-GAAP financial measures to most directly comparable GAAP financial measures Note: Lines depict well capitalized bank levels 5.0 TCE/TA (%) 1 Tier 1 Leverage Ratio (%) CET1 and Tier 1 Capital Ratio (%) Total Risk Based Capital Ratio (%)

26 Loan Portfolio and Asset Quality

30% 29% 30% 28% 28% 60% 58% 56% 44% 47% 2Q20 3Q20 4Q20 1Q21 2Q21 C&I Loans Ag 27 Loan Composition by Product Type Loans by Geography Loan Held to Maturity ($M) Diversified Loan Portfolio (1) Based on average loans QTD as of June 30, 2021 and includes AFS loans and nonaccrual loans; includes purchase accounting accretion of 0.09% As of June 30, 2021 TX 16% CO 14% NM 13% IA 9% IL 9% AZ 8% WI 8% KS/MO 8% CA 6% MN 6% MT 3% C&I 25% CRE-OO 19% CRE- NOO 20% RESI 8% AG 7% CONS 4% CONST 9% PPP 8% Yield on Loans: 4.54%1 $8,123 $7,972 $9,065 $8,895 $9,183 $9,247 $9,100 $10,023 $10,050 $10,012 $1,124 $1,128 $958 $1,155 $829 2Q20 3Q20 4Q20 1Q21 2Q21 HTM Loans ex PPP PPP Operating Line Utilization Rates

• C&I portfolio represents 25% of total loans • Non-Accrual rate of 0.72% • Average loan size of $388 thousand • Well Diversified by industry type and geography 28 Commercial & Industrial (ex PPP) Portfolio Overview As of June 30, 2021 $2,364 $2,304 $2,535 $2,421 $2,519 2Q20 3Q20 4Q20 1Q21 2Q21 IA 14% CO 12% TX 11% IL 11% NM 11% AZ 10% KS/MO 7% MN 7% CA 7% WI 7% MT 3% Manufacturing 14% Construction Trade 12% Wholesale Trade 10% Real Estate Rental 9% Educational Services 9% Health Care 7% Retail Trade 7% Finance 5% Warehousing 4% All Other 23% C&I Portfolio Detail C&I Loans Outstanding ($M) Portfolio Highlights Geographic Distribution

• CRE portfolio represents 39% of total loans • Non-Accrual rate of 0.78% however excluding lodging rate is 0.34% • Average loan size of $928 thousand • Well Diversified by property type and geography 29 Total CRE Portfolio Overview As of June 30, 2021 $1,433 $1,495 $1,776 $1,838 $1,940 $1,544 $1,660 $1,921 $1,967 $1,987 $2,977 $3,155 $3,698 $3,805 $3,927 2Q20 3Q20 4Q20 1Q21 2Q21 Owner Occupied Nonowner Occupied CO 18% NM 15% TX 13% AZ 9% KS/MO 8% IA 6% IL 8% CA 9% WI 6% MN 5% MT 3% Industrial / Manufacturing 18% Office 19% Retail 16% Health Services 11% Hotel / Hospitality 10% Warehousing 10% Multi-family 6% Food and Beverage 4% Educational 2% Other RE Investments 4% Total CRE Portfolio Detail Total CRE Loans Outstanding ($M) Portfolio Highlights Geographic Distribution

• Ag portfolio represents 7% of total loans • Non-Accrual rate of 3.08% • Average loan size of $227 thousand • Crop ins. is required on exposures >$500,000 • Increase in 4Q20 due to AIM acquisition 30 Agriculture Portfolio Overview As of June 30, 2021 $521 $508 $715 $684 $680 2Q20 3Q20 4Q20 1Q21 2Q21 Beef Production 36% Corn and Soybeans 23% Dairy Cattle and Milk Production 14% Cotton Farming 14% Wheat Farming 5% Hog and Pig Farming 2%Other 6% TX 28% WI 22% IA 16% NM 16% MT 8% KS/MO 3% Other HTLF Markets 7% Portfolio HighlightsAgriculture Portfolio Detail Geographic Distribution Agriculture Loans Outstanding ($M)

Portfolio HighlightsConstruction Portfolio Detail • Construction portfolio represents 9% of total loans • Non-Accrual rate of 0.05% • Average loan size of $557 thousand • Well Diversified by property type and geography Geographic Distribution Construction Loans Outstanding ($M) 31 Construction Portfolio Overview As of June 30, 2021 $1,116 $918 $863 $796 $854 2Q20 3Q20 4Q20 1Q21 2Q21 CO 20% TX 21% NM 13% KS/MO 8% IA 8% AZ 8% CA 6% IL 4% MN 5% WI 3% MT 4% Multi-Family 28% 1-4 Family 17% Land Only 13% Mini- Warehousing 9% Land Development 8% Hotel 8% Office 7% Industrial 3% Healthcare 3% Retail 3% All Other 1%

$31,605 $27,659 $19,270 $11,813 $4,500 $13,138 $18,939 $31,605 $27,659 $19,270 $24,951 $23,439 2Q20 3Q20 4Q20 1Q21 2Q21 PPP1 PPP2 CO 16% AZ 12% IL 12% MN 11% NM 10% KS/MO 9% WI 9% CA 7% IA 6% TX 6% MT 2% • Originated nearly 8,000 PPP Loans totaling approximately $1.63 billon • Average Loan size of $204,000 • Over 68% of PPP1 Loan balances forgiven as of 6/30/21 32 PPP Portfolio Overview (1) Excludes AIM PPP originated loans prior to conversion, February 25, 2021 As of June 30, 2021 Geographic Distribution of Originations1 PPP Remaining Deferred Fees ($000) Portfolio Highlights PPP Loans Outstanding Principle Amounts ($M) $1,156 $1,156 $977 $751 $379 $429 $474 $1,156 $1,156 $977 $1,180 $853 2Q20 3Q20 4Q20 1Q21 2Q21 PPP1 PPP2

33 Comments: • Payment modifications are predominantly for 90-day periods • Commercial modifications represent greater than 90% of all modifications COVID Related Loan Modifications (1) Balances of Loans Modified are as of June 30, 2021 (2) Total Loans used for base of calculation are as of June 30, 2021, excluding PPP Loans Note: Dollars in thousands Loan Category Total Loans (ex PPP) $ Total Deferrals $ % Still in Original Deferral % Returned to Contractual Pmts % Additional Deferrals Granted % Commercial $7,300,706 $1,003,619 14% $79,655 8% $912,230 91% $11,734 1% Agriculture $679,608 $27,670 4% $1,281 5% $26,389 95% $0 0% Residential $800,884 $56,258 7% $222 0% $56,035 100% $0 0% Consumer $401,641 $6,427 2% $19 0% $6,408 100% $0 0% Total $9,182,839 $1,093,972 12% $81,177 7% $1,001,062 92% $11,734 1% Significant Commercial Segments Total Loans (ex PPP) $ Total Deferrals $ % Still in Original Deferral % Returned to Contractual Pmts % Additional Deferrals Granted % Lodging $523,943 $320,708 61% $45,239 14% $273,749 85% $1,720 1% Retail Trade $389,525 $18,348 5% $2,649 14% $13,803 76% $1,896 10% Retail Properties $398,845 $105,601 26% $10,739 10% $94,863 90% $0 0% Restaurant & Bars $241,654 $94,907 39% $3,620 4% $91,287 96% $0 0%

34 Allowance for Credit Related Losses Allowance as a % of Loans Allowance for Credit Losses ($000) As of June 30, 2021 Allowance for Unfunded Commits ($000) 0.84 0.99 1.16 1.30 1.14 1.31 1.30 1.21 0.17 0.19 0.19 0.15 0.16 0.14 0.14 0.20 0.19 0.15 0.19 0.12 0.84 1.16 1.35 1.69 1.48 1.62 1.63 1.47 4Q19 1/1/2020 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 Allowance for Credit Allowance for Unfunded Adjustment to ex. PPP CECL Adoption

35 Summary Asset Quality Note: CECL adopted January 1, 2020 Note: Non-performing loans defined as nonaccrual loans + loans 90 days past due; non-performing assets defined as nonperforming loans + other real estate owned + other repossessed assets 72,669 80,653 88,106 85,365 0.98 0.96 0.88 0.85 0.00 1.00 2.00 3.00 40,000 60,000 80,000 100,000 2018 2019 2020 2Q21 NPLs ($000) NPLs / Gross Loans (%) 15,924 27,823 22,881 16,949 0.21 0.33 0.23 0.17 0.00 0.50 1.00 1.50 0 10,000 20,000 30,000 2018 2019 2020 2Q21 Delinquencies Delinquencies / Total Loans (%) 79,281 87,578 94,970 91,729 0.69 0.66 0.53 0.50 0.00 1.00 2.00 3.00 50,000 70,000 90,000 110,000 2018 2019 2020 2Q21 NPAs ($000) NPAs / Assets (%) 17,736 8,225 28,918 4,4300.25 0.11 0.32 0.12 0.00 0.50 1.00 1.50 0 10,000 20,000 30,000 2018 2019 2020 YTD NCOs ($000) NCOs / Avg Loans (%) Non-Performing Assets Non-Performing Loans Net Charge-offs Loan Delinquencies 30-89 days

36 Liquidity, Investments, Funding and Capital

Deposit Composition Cost of Interest-Bearing Deposits (%) Customer Non-Time Breakdown ($M) 37 Deposit Mix As of June 30, 2021 Non Interest Bearing 40.4% Interest Bearing Checking 25.2%Savings 10.0% Money Market 17.2% Time < $100K 3.2% Time > $100K 4.0% Portfolio ($000) Portfolio (%) Non Interest Bearing $6,299,289 40.4% Interest Bearing Checking $3,936,230 25.2% Savings $1,568,544 10.0% Money Market $2,684,449 17.2% Total Non-Time $14,488,512 92.8% Time < $100K $499,024 3.2% Time > $100K $627,582 4.0% Brokered CDs $0 0.0% Total Time $1,126,606 7.2% Total Deposits $15,615,118 100.0% 0.61 0.96 0.39 0.18 0.39 0.64 0.25 0.11 2018 2019 2020 2021 YTD Cost of Interest Bearing Deposits Cost of Total Deposits 5,234 5,992 8,725 9,473 3,138 3,860 4,984 5,015 63% 61% 64% 65%37% 39% 36% 35% 2018 2019 2020 2Q 2021 CML/SBB Deposits Retail Deposits

38  97.2% of Municipal holdings are rated A or better  57.1% of Non-Agency MBS are rated AAA  ABS portfolio consists of the following  80.1% of Government/FFELP Student Loan Securities  17.4% of SBA Guaranteed Securities  97.1% of the non-agency CMBS are short, senior, “Bridge to HUD” securities that carry 20-30% Credit Enhancement, 70-90% LTVs, floating rate coupons, and are very short (1-2 year lives) High Performing Securities Portfolio Portfolio Detail ($000) Investment Portfolio 2Q 2020 3Q 2020 4Q 2020 1Q 2021 2Q 2021 Average Book Value ($in millions) $3,809 $4,555 $5,502 $6,424 $6,603 Book Yield 2.91% 2.54% 2.38% 2.28% 2.27% Mod. Duration 5.69 5.64 5.52 5.94 5.37 US Trsy/Agy 0.6% Municipal 28.6% MBS - Agy 26.3% MBS - Non-Agy 20.4% CMBS - Agy 1.9% CMBS - Non-Agy 8.1% ABS 12.6% Other Investments 1.5% Sector Amortized Cost Basis Unrealized G/L Allowance for Credit Loss US Treasury 996$ 20$ -$ US Agency 35,591 (220) - Municipal 1,903,198 54,078 (51) MBS - Agency 1,741,389 (714) - MBS - Non-Agency 1,349,005 14,287 - CMBS - Agency 124,441 639 - CMBS - Non-Agency 534,682 623 - ABS 835,476 11,511 - Corporate Bonds 3,744 71 - Equities with a readily determinable value 20,651 - - Other securities 76,809 - - Total 6,625,982$ 80,295$ (51)$ As of June 30, 2021

39 Average monthly cash flow from Investments for the next 12 months: $70 million Capital Instruments ($M) Conservative Liquidity Profile Liquidity Metrics (1) PPP Loan Program expires July 31, 2021 – PPPLF balances were repaid in early July (2) Refers to weighted average rate (including swaps) of trust preferred securities As of June 30, 2021 FY 2018 FY 2019 FY2020 FY2021 Loans / Deposits 78.84% 75.77% 66.94% 64.12% Investments / Assets 23.80% 26.01% 35.13% 36.50% Total Borrowings / Assets 4.40% 3.47% 3.49% 2.31% Outstanding Debt Amount Outstanding Mat. Date Current Rate (%) Subsidiary Trust Preferred Securities2 $146.9 3.07% Subordinated Notes (non-callable) $74.6 12/30/24 5.75% Subtotal of debt $221.5 3.97% Preferred Stock $110.7 7.00% Type Amount Outstanding Available FHLB Advances $1.0 $1,507.4 Federal Funds Purchased $2.9 $426.5 Securities Sold Under Agreement to Repurchase $106.1 $0.0 Federal Reserve Discount Window $30.0 $1,153.0 PPP Loan Program1 $25.9 $0.0 Other Short-term Borrowings $13.6 $0.0 Total $179.5 $3,086.9 Type Amount Outstanding Available Cash & Due from Banks $0.0 $108.3 Revolving Credit Line with Unaffiliated Bank $0.0 $75.0 Non-Revolvoing Credit Line with Unaffiliated Bank $21.3 $3.5 Subordinated Debt $74.6 $0.0 Trust Preferred $146.9 $0.0 Preferred Stock $110.7 $0.0 Total $353.5 $186.8 Additional Sources of Bank Funding ($M)Holding Company Detail ($M)

40 HTLF Investor Summary Attractive footprint MSA’s enhance growth opportunity Consistent earnings performance, utilizing leverage to drive efficiency Disciplined and proven acquirer Large granular low-cost core deposit base Solid credit metrics through many credit cycles Geographic and portfolio diversification reduces credit risk Low risk liquidity profile with healthy capital levels

41 Analyst Ratings | June 2020 Coverage Rating Price Target D.A. DAVIDSON Jeff Rulis PIPER SANDLER CO Andrew Liesch KEEFE, BRUYETTE & WOODS Damon DelMonte RAYMOND JAMES David Long STEPHENS Terry McEvoy Buy $58.00 Overweight $64.00 Market Perform $55.00 Hold $58.00 Consensus Market Perform Not Established Equal Weight $55.00

42 Contact Information

43 Appendix

44 Annualized net interest margin, fully tax-equivalent, adjusts net interest income for the tax-favored status of certain loans and securities. Management believes this measure enhances the comparability of net interest income arising from taxable and tax-exempt sources.. Efficiency ratio, fully tax equivalent, expresses noninterest expenses as a percentage of fully tax-equivalent net interest income and noninterest income. This efficiency ratio is presented on a tax-equivalent basis which adjusts net interest income and noninterest expenses for the tax favored status of certain loans, securities, and tax credit projects. Management believes the presentation of this non-GAAP measure provides supplemental useful information for proper understanding of the financial results as it enhances the comparability of income and expenses arising from taxable and nontaxable sources and excludes specific items as noted in reconciliation contained in this press release. Net interest income, fully tax equivalent, is net income adjusted for the tax-favored status of certain loans and securities. Management believes this measure enhances the comparability of net interest income arising from taxable and tax-exempt sources.. Tangible book value per common share is total common equity less goodwill and core deposit and customer relationship intangibles, net, divided by common shares outstanding, net of treasury. This measure is included as it is considered to be a critical metric to analyze and evaluate use of equity, financial condition and capital strength. Tangible common equity ratio is total common equity less goodwill and core deposit and customer relationship intangibles, net, divided by total assets less goodwill and core deposit and customer relationship intangibles, net. This measure is included as it is considered to be a critical metric to analyze and evaluate financial condition and capital strength. Annualized return on average tangible common equity is net income excluding intangible amortization calculated as (1) net income excluding tax-effected core deposit and customer relationship intangibles amortization, divided by (2) average common equity less goodwill and core deposit and customer relationship intangibles, net. This measure is included as it is considered to be a critical metric to analyze and evaluate use of equity, financial condition and capital strength. Non-GAAP Financial Measures

45 Non-GAAP Reconciliations Full Yr 2020 Full Yr 2019 Full Yr 2018 Reconciliation of Tangible Book Value Per Common Share (non-GAAP) Common equity (GAAP) 1,968,526$ 1,578,137$ 1,325,175$ Less goodwill 576,005 446,345 391,668 Less core deposit and customer relationship intangibles, net 42,383 48,688 47,479 Tangible common equity (non-GAAP) 1,350,138$ 1,083,104$ 886,028$ Common shares outstanding, net of treasury stock 42,093,862 36,704,278 34,477,499 Common equity (book value) per share (GAAP) 46.77$ 43.00$ 38.44$ Tangible book value per common share (non-GAAP) 32.07$ 29.51$ 25.70$ Reconciliation of Tangible Common Equity Ratio (non-GAAP) Total assets (GAAP) 17,908,339$ 13,209,597$ 11,408,006$ Less goodwill 576,005 446,345 391,668 Less core deposit and customer relationship intangibles, net 42,383 48,688 47,479 Total tangible assets (non-GAAP) 17,289,951$ 12,714,564$ 10,968,859$ Tangible common equity ratio (non-GAAP) 7.81% 8.52% 8.08% Reconciliation of Annualized Net Interest Margin, Fully Tax-Equivalent (non-GAAP) Net Interest Income (GAAP) 491,729$ 433,729$ 413,954$ Plus tax-equivalent adjustment(1) 5,466 4,929 6,228 Net interest income, fully tax-equivalent (non-GAAP) 497,195$ 438,658$ 420,182$ Average earning assets 13,481,613$ 10,845,940$ 9,718,106$ Annualized net interest margin (GAAP) 3.65% 4.00% 4.26% Annualized net interest margin, fully tax-equivalent (non-GAAP) 3.69% 4.04% 4.32% Purchase accounting discount amortization on loans included in annualized net interest margin 0.12% 0.18% 0.22% (1) Computed on a tax-equivalent basis using an effective tax rate of 21%.

46 Non-GAAP Reconciliations (cont.) Full Yr 2020 Full Yr 2019 Full Yr 2018 Reconciliation of Efficiency Ratio (non-GAAP) Net Interest Income (GAAP) 491,729$ 433,729$ 413,954$ Plus tax-equivalent adjustment(1) 5,466 4,929 6,228 Net interest income, fully tax-equivalent (non-GAAP) 497,195 438,658 420,182 Noninterest income 120,291 116,208 109,160 Securities gains, net (7,793) (7,659) (1,085) Unrealized (gain)/loss on equity securities, net (640) (525) (212) Gain on extinguishment of debt - (375) - Valuation adjustment on servicing rights 1,778 911 46 Adjusted revenue (non-GAAP) 610,831$ 547,218$ 528,091$ Total noninterest expenses (GAAP) 370,963$ 349,161$ 353,888$ Less: Core deposit and customer relationship intangibles amortization 10,670 11,972 9,355 Partnership investment in tax credit projects 3,801 8,030 4,233 (Gain)/loss on sales/valuation of assets, net 5,101 (19,422) 2,208 Acquisition, integration and restructuring costs 5,381 6,580 7,564 Adjusted noninterest expenses (non-GAAP) 346,010$ 342,001$ 330,528$ Efficiency ratio, fully tax-equivalent (non-GAAP) 56.65% 62.50% 62.59% Reconciliation of Return on Average Tangible Common Equity (non-GAAP) Net income (GAAP) 133,487$ 149,129$ 116,959$ Plus core deposit and customer relationship intangibles amortization, net of tax(1) 8,429 9,458 7,391 Net income excluding intangible amortization (non-GAAP) 141,916$ 158,587$ 124,350$ Average common equity (GAAP) 1,656,708$ 1,473,396$ 1,177,346$ Less average goodwill 456,854 415,841 340,352 Less average core deposit and customer relationship intangibles, net 44,298 49,377 46,206 Average tangible common equity (non-GAAP) 1,155,556$ 1,008,178$ 790,788$ Annualized return on average common equity (GAAP) 8.06% 10.12% 9.93% Annualized return on average tangible common equity (non-GAAP) 12.28% 15.73% 15.72% (1) Computed on a tax-equivalent basis using an effective tax rate of 21%.

47 Non-GAAP Reconciliations (cont.) 2Q 2021 1Q 2021 4Q 2020 3Q 2020 2Q 2020 Reconciliation of Tangible Book Value Per Common Share (non-GAAP) Common equity (GAAP) 2,049,081$ 1,945,502$ 1,968,526$ 1,700,899$ 1,636,672$ Less goodwill 576,005 576,005 576,005 446,345 446,345 Less core deposit and customer relationship intangibles, net 37,452 39,867 42,383 40,520 43,011 Tangible common equity (non-GAAP) 1,435,624$ 1,329,630$ 1,350,138$ 1,214,034$ 1,147,316$ Common shares outstanding, net of treasury stock 42,245,452 42,173,675 42,093,862 36,885,390 36,844,744 Common equity (book value) per share (GAAP) 48.50$ 46.13$ 46.77$ 46.11$ 44.42$ Tangible book value per common share (non-GAAP) 33.98$ 31.53$ 32.07$ 32.91$ 31.14$ Reconciliation of Tangible Common Equity Ratio (non-GAAP) Total assets (GAAP) 18,371,006$ 18,244,427$ 17,908,339$ 15,612,664$ 15,026,153$ Less goodwill 576,005 576,005 576,005 446,345 446,345 Less core deposit and customer relationship intangibles, net 37,452 39,867 42,383 40,520 43,011 Total tangible assets (non-GAAP) 17,757,549$ 17,628,555$ 17,289,951$ 15,125,799$ 14,536,797$ Tangible common equity ratio (non-GAAP) 8.08% 7.54% 7.81% 8.03% 7.89% Reconciliation of Annualized Net Interest Margin, Fully Tax-Equivalent (non-GAAP) Net Interest Income (GAAP) 141,218$ 139,605$ 132,575$ 122,497$ 124,146$ Plus tax-equivalent adjustment(1) 1,762 1,761 1,529 1,390 1,416 Net interest income, fully tax-equivalent (non-GAAP) 142,980$ 141,366$ 134,104$ 123,887$ 125,562$ Average earning assets 16,819,978$ 16,460,124$ 15,042,079$ 13,868,360$ 13,103,159$ Annualized net interest margin (GAAP) 3.37% 3.44% 3.51% 3.51% 3.81% Annualized net interest margin, fully tax-equivalent (non-GAAP) 3.41% 3.48% 3.55% 3.55% 3.85% Purchase accounting discount amortization on loans included in annualized net interest margin 0.09% 0.12% 0.10% 0.10% 0.16% (1) Computed on a tax-equivalent basis using an effective tax rate of 21%.

48 Non-GAAP Reconciliations (cont.) 2Q 2021 1Q 2021 4Q 2020 3Q 2020 2Q 2020 Reconciliation of Efficiency Ratio (non-GAAP) Net Interest Income (GAAP) 141,218$ 139,605$ 132,575$ 122,497$ 124,146$ Plus tax-equivalent adjustment(1) 1,762 1,761 1,529 1,390 1,416 Net interest income, fully tax-equivalent (non-GAAP) 142,980 141,366 134,104 123,887 125,562 Noninterest income 33,164 30,317 32,621 31,216 30,637 Securities gains, net (2,842) 30 (2,829) (1,300) (2,006) Unrealized (gain)/loss on equity securities, net (83) 110 (36) (155) (680) Valuation adjustment on servicing rights 526 (917) 102 120 (9) Adjusted revenue (non-GAAP) 173,745$ 170,906$ 163,962$ 153,768$ 153,504$ Total noninterest expenses (GAAP) 103,376$ 102,423$ 99,269$ 90,396$ 90,439$ Less: Core deposit and customer relationship intangibles amortization 2,415 2,516 2,501 2,492 2,696 Partnership investment in tax credit projects 1,345 35 1,899 927 791 (Gain)/loss on sales/valuation of assets, net 183 194 2,621 1,763 701 Acquisition, integration and restructuring costs 210 2,928 2,186 1,146 673 Adjusted noninterest expenses (non-GAAP) 99,223$ 96,750$ 90,062$ 84,068$ 85,578$ Efficiency ratio, fully tax-equivalent (non-GAAP) 57.11% 56.61% 54.93% 54.67% 55.75% Reconciliation of Annualized Return on Average Tangible Common Equity (non-GAAP) Net income available to common shareholders (GAAP) 59,593$ 50,801$ 37,795$ 45,521$ 30,131$ Plus core deposit and customer relationship intangibles amortization, net of tax(1) 1,907 1,988 1,975 1,969 2,130 Net income available to common shareholders excluding intangible amortization (non-GAAP)61,500$ 52,789$ 39,771$ 47,490$ 32,261$ Average common equity (GAAP) 1,980,904$ 1,963,674$ 1,769,575$ 1,661,381$ 1,574,902$ Less average goodwill 576,005 576,005 488,151 446,345 446,345 Less average core deposit and customer relationship intangibles, net 38,614 41,399 42,733 42,145 44,723 Average tangible common equity (non-GAAP) 1,366,285$ 1,346,270$ 1,238,691$ 1,172,891$ 1,083,834$ Annualized return on average common equity (GAAP) 12.07% 10.49% 8.50% 10.90% 7.69% Annualized return on average tangible common equity (non-GAAP) 18.05% 15.90% 12.77% 16.11% 11.97% (1) Computed on a tax-equivalent basis using an effective tax rate of 21%.

49 Non-GAAP Reconciliations (cont.) 2021 2020 Reconciliation of Annualized Net Interest Margin, Fully Tax-Equivalent (non-GAAP) Net Interest Income (GAAP) 280,823$ 236,657$ Plus tax-equivalent adjustment(1) 3,523 2,547 Net interest income, fully tax-equivalent (non-GAAP) 284,346$ 239,204$ Average earning assets 16,641,045$ 12,497,307$ Annualized net interest margin (GAAP) 3.40% 3.81% Annualized net interest margin, fully tax-equivalent (non-GAAP) 3.45% 3.85% Purchase accounting discount amortization on loans included in annualized net interest margin 0.11% 0.10% Reconciliation of Efficiency Ratio (non-GAAP) Net Interest Income available to common shareholders (GAAP) 280,823$ 236,657$ Plus tax-equivalent adjustment(1) 3,523 2,547 Net interest income, fully tax-equivalent (non-GAAP) 284,346 239,204 Noninterest income 63,481 56,454 Securities gains, net (2,812) (3,664) Unrealized (gain)/loss on equity securities, net 27 (449) Valuation adjustment on servicing rights (391) 1,556 Adjusted revenue (non-GAAP) 344,651$ 293,101$ Total noninterest expenses (GAAP) 205,799$ 181,298$ Less: Core deposit and customer relationship intangibles amortization 4,931 5,677 Partnership investment in tax credit projects 1,380 975 (Gain)/loss on sales/valuation of assets, net 377 717 Acquisition, integration and restructuring costs 3,138 2,049 Adjusted noninterest expenses (non-GAAP) 195,973$ 171,880$ Efficiency ratio, fully tax-equivalent (non-GAAP) 56.86% 58.64% Reconciliation of Annualized Return on Average Tangible Common Equity (non-GAAP) Net income available to common shareholders (GAAP) 110,394$ 50,171$ Plus core deposit and customer relationship intangibles amortization, net of tax(1) 3,895 4,485 Net income available to common shareholders excluding intangible amortization (non-GAAP) 114,289$ 54,656$ Average common equity (GAAP) 1,972,337$ 1,597,292$ Less average goodwill 576,005 446,345 Less average core deposit and customer relationship intangibles, net 39,999 46,177 Average tangible common equity (non-GAAP) 1,356,333$ 1,104,770$ Annualized return on average common equity (GAAP) 11.29% 6.32% Annualized return on average tangible common equity (non-GAAP) 16.99% 9.95% (1) Computed on a tax-equivalent basis using an effective tax rate of 21% For the Six Months Ended June 30,

XML

Cover	Jul. 26, 2021
Entity Information [Line Items]
Document Type	8-K
Document Period End Date	Jul. 26, 2021
Entity Registrant Name	Heartland Financial USA, Inc.
Entity File Number	001-15393
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	42-1405748
Entity Address, Address Line One	1398 Central Avenue
Entity Address, City or Town	Dubuque,
Entity Address, State or Province	IA
Entity Address, Postal Zip Code	52001
City Area Code	563
Local Phone Number	589-2100
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Entity Emerging Growth Company	false
Amendment Flag	false
Entity Central Index Key	0000920112
Common Stock, par value $1.00 per share
Entity Information [Line Items]
Title of 12(b) Security	Common Stock, par value $1.00 per share
Trading Symbol	HTLF
Security Exchange Name	NASDAQ
Depositary Shares (each representing 1/400th interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E)
Entity Information [Line Items]
Title of 12(b) Security	Depositary Shares (each representing 1/400th interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E)
Trading Symbol	HTLFP
Security Exchange Name	NASDAQ