UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
Report for the Calendar Year or Quarter Ended:
December 31, 2009

Check here if Amendment  [ ]:  Amendment Number: ______
This Amendment (Check only one.):[ ] a restatement.
				 [ ] adds new holdings entries.

Institutional Investment Manager Filing this Report:
	Name:		Heartland Financial USA, Inc.
	Address:	1398 Central Avenue
			Dubuque, Iowa 52001

Form 13F file number:
The institutional investment manager filing this report and the person
by whom it is signed hereby represent that the person signing the report
is authorized to submit it, that all information contained herein is true,
correct and complete, and that it is understood that all required items,
statements, schedules, lists, and tables, are considered integral parts
of this form.

Person Signing this Report on Behalf of Reporting Manager:

Reporting Manager:

Name:		Paul J. Peckosh
Title:		Executive Vice President
Phone:		563-589-2000

Signature, Place, and Date of Signing:

/s/ Paul Peckosh
_______________________________
Dubuque, Iowa
February 1, 2010

Report Type (Check only one.):
[ ]	13F HOLDINGS REPORT.  (Check here if all holdings of this reporting
	manager are reported in this report.)
[X] 	13F NOTICE. (Check here if no holdings reported are in this report
      and all holdings are reported by other reporting manager(s).)
[ ]	13F COMBINATION REPORT. (Check here if a portion of the holdings for this
	reporting manager are reported in this report and a portion are reported by
	other reporting manager(s).)

LIST of Other Managers:
No. From 13F file number name
1.	 028-10581 Dubuque Bank & Trust Company