8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): January 5, 2011

LaCROSSE FOOTWEAR, INC.

(Exact name of registrant as specified in its charter)

Wisconsin
(State or other jurisdiction of incorporation) 0-23800
(Commission file number) 39-1446816
(IRS employer identification number)

17634 NE Airport Way, Portland, Oregon 97230
(Address of principal executive offices, including zip code)

(503) 262-0110
(Registrant’s telephone number, including area code)

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

On January 5, 2011, LaCrosse Footwear, Inc. issued a press release entitled “LACROSSE FOOTWEAR ANNOUNCES RECORD PRELIMINARY RESULTS FOR THE FOURTH QUARTER AND FULL YEAR 2010” regarding its preliminary, unaudited sales results for the quarter and full year ended December 31, 2010. A copy of the press release is attached as Exhibit 99.1 and is incorporated by reference herein.

ITEM 7.01 REGULATION FD DISCLOSURE.

LaCrosse plans to present at the Cowen and Company 9th Annual Consumer Conference on Tuesday, January 11, 2011 at 10:30 AM Pacific (1:30 PM Eastern). A copy of the presentation materials is attached as Exhibit 99.2 and is incorporated by reference herein.

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS.

(d) Exhibits.

Exhibit No.		Description
	99.1	LaCrosse Footwear, Inc. press release dated January 5, 2011, entitled “LACROSSE FOOTWEAR ANNOUNCES RECORD PRELIMINARY RESULTS FOR THE FOURTH QUARTER AND FULL YEAR 2010”.
	99.2	LaCrosse Footwear, Inc. investor presentation materials, entitled “COWEN AND COMPANY 9TH ANNUAL CONSUMER CONFERENCE INVESTOR PRESENTATION NEW YORK JANUARY 11, 2011”.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed by the undersigned thereunto duly authorized.

	LaCROSSE FOOTWEAR, INC.
Dated: January 7, 2011	By:	/s/ David P. Carlson
		David P. Carlson
		Executive Vice President and Chief Financial Officer

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EXHIBIT INDEX

Exhibit No.		Description
	99.1	LaCrosse Footwear, Inc. press release dated January 5, 2011, entitled “LACROSSE FOOTWEAR ANNOUNCES RECORD PRELIMINARY RESULTS FOR THE FOURTH QUARTER AND FULL YEAR 2010”.
	99.2	LaCrosse Footwear, Inc. investor presentation materials, entitled “COWEN AND COMPANY 9TH ANNUAL CONSUMER CONFERENCE INVESTOR PRESENTATION NEW YORK JANUARY 11, 2011”.

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EX-99.1

EXHIBIT 99.1

FOR IMMEDIATE RELEASE

Contacts:

David Carlson	Michael Newman
Executive Vice President and Chief Financial Officer	Investor Relations
LaCrosse Footwear, Inc.	StreetConnect, Inc.
503-262-0110 ext. 1331	800-654-3517
	BOOT@stct.com

LACROSSE FOOTWEAR ANNOUNCES RECORD PRELIMINARY RESULTS FOR THE FOURTH QUARTER AND FULL YEAR 2010

Fourth Quarter Sales Expected to be Up Approximately 23% Year-over-Year; Stronger Demand in Both Work and Outdoor Markets

PORTLAND, Ore., January 5, 2011 (BUSINESS WIRE) — LaCrosse Footwear, Inc. (Nasdaq:BOOT), a leading provider of premium, branded footwear for work and outdoor users, announced its preliminary, unaudited sales results for the quarter and year ended December 31, 2010.

For the fourth quarter of 2010, LaCrosse expects to report net sales of approximately $52.1 million, up approximately 23% from the same period of 2009. For the full year 2010, net sales are expected to be approximately $150.6 million, up approximately 8% from 2009.

Sales for the fourth quarter of 2010 increased strongly in both the work and outdoor markets. Work sales are expected to be approximately $31.2 million for the quarter, up approximately 24% from the same period in 2009. Outdoor sales are expected to be approximately $20.9 million for the quarter, up approximately 21% from the same period in 2009.

“We’re very pleased to see strong sales growth in the fourth quarter of 2010 driven by increasing demand across both the work and outdoor markets,” said Joseph P. Schneider, president and CEO of LaCrosse Footwear, Inc. “We saw increased demand across all of our channels, reflecting the success of our continued focus on developing innovative footwear.”

Cowen and Company 9^th Annual Consumer Conference Presentation

LaCrosse plans to present at Cowen and Company’s 9^th Annual Consumer Conference on Tuesday, January 11, 2011 at 10:30 AM Pacific (1:30 PM Eastern). A webcast of the Company’s presentation will be available at www.lacrossefootwearinc.com under “Investor Events.”

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Fourth Quarter and Year End 2010 Conference Call

LaCrosse plans to report its final results for the fourth quarter and the full year of 2010 after market close on February 1, 2011. On that day, LaCrosse will host a conference call to discuss its financial results at 2:00 PM Pacific (5:00 PM Eastern). A broadcast of the conference call and an archived replay will be available at www.lacrossefootwearinc.com under “Investor Events” or by calling 877-941-6009 or +1 480-629-9770. A replay will be available by calling 800-406-7325 or +1 303-590-3030 (Access Code: 4398250). The archived replay will be available for 48 hours after the call.

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. (the “Company”) is a leading developer and marketer of branded, premium and innovative footwear for work and outdoor users. The Company’s trusted Danner^® and LaCrosse^® brands are sold to a network of specialty retailers and distributors in the United States, Canada, Europe and Asia. Work consumers include people in law enforcement, transportation, mining, oil and gas exploration and extraction, construction, military services and other occupations that require high-performance and protective footwear as a critical tool for the job. Outdoor consumers include people active in hunting, outdoor cross-training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at www.lacrossefootwear.com and www.danner.com. For additional investor information, see our corporate website at www.lacrossefootwearinc.com.

Forward-Looking Statements

All statements, other than statements of historical facts, included in this release, including without limitation, statements regarding the Company’s expected results of operations for the quarter and year ended December 31, 2010 and any statements regarding increasing demand for the Company’s products, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “plan,” “expect,” “aim,” “believe,” “project,” “target,” “anticipate,” “intend,” “estimate,” “will,” “should,” “could” and other terms of similar meaning, typically identify such forward-looking statements. The Company assumes no obligation to update or revise any forward-looking statements to reflect the occurrence or non-occurrence of future events or circumstances.

Forward-looking statements are based on certain assumptions and expectations of future events and trends that are subject to risks and uncertainties. Risk factors and other uncertainties which may directly impact the outcome of the forward-looking statements included in this release include possible adjustments to the preliminary results reported herein, lower than anticipated demand for our products and the other “risk factors” included in our 2009 Annual Report on Form 10-K, as supplemented by our quarterly reports on Form 10-Q for 2010.

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EX-99.2

Cowen and company 9th annual consumer conference investor presentation new york January 11, 2011 (Typewriter comment blank) (Typewriter comment blank) (Typewriter comment blank) (Typewriter comment EXHIBIT 99.2) (Typewriter comment blank)

Joseph p. schneider            President and chief executive officer            David P. Carlson Executive Vice President & CFO

Safeharbor Statement            We caution you that this presentation contains forward-looking statements within the meaning of the Securities and Exchange Act of 1934. Forward- looking statements are only predictions or statements of our current plans, which we review on a continual basis. Forward-looking statements are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement includes phrases such as we “believe,” “expect,” or other words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties which could cause actual results or outcomes to differ materially from those currently anticipated. All forward-looking statements may differ from actual results due to, but not limited to: Consumer demand for outdoor footwear; Weather and its impact on the demand for outdoor footwear; Dealer inventory levels; Consolidation of the retail customer base; Concentration of credit risk as retailers continue to fund expansion of store growth; Company inventory levels, including (i) inventory levels required for foreign-sourced product and the related need for accurate forecasting and (ii) the limited ability to resupply dealers for fill-in orders for foreign-sourced product; potential problems associated with the manufacture, transportation and delivery of foreign-sourced product; United States and/or foreign trading rules, regulations and policies, including export/import regulations and regulations affecting manufacturers and/or importers; and General domestic economic conditions, including interest rates and foreign currency exchange rates. You should consider these important factors in evaluating any statement contained in this report and/or made by us or on our behalf. The Company has no obligation to update or revise forward-looking statements to reflect the occurrence of future events or circumstances.

Premium work and outdoor footwear for dedicated people on the job or in the field

Investor Highlights • Proven leader in the footwear industry • Leveraging powerful brands: — LaCrosse — Danner • Investing in operations for long-term growth: — Wholesale, government, direct and international channels — Distribution and domestic manufacturing infrastructure — Sales, merchandizing and product development • Strong sales growth and balance sheet • Focus on profitable growth in niche markets

Target Customers

Work Footwear Market • $3 billion market: — Law Enforcement — Military - - Mining/Oil & Gas — Transportation — Agriculture • Footwear as critical tool • Year-around demand

Work Products

Outdoor Market • $1 billion market: — Hunting — Winter Recreation — Hiking & Outdoor • Seasonal • Innovation-driven • Strengthens brand loyalty

Outdoor Products

Recent Key Initiatives • Expanding direct business: New Factory Store and New Websites • Growing relationship with the U.S. government • Improving domestic operating efficiencies and manufacturing capacity and capabilities • Filled key leadership positions in operations, product merchandising, development and direct sales • Transitioned to in-house nationwide sales force • Increased Asia operations

NEW DOMESTIC MANUFACTURING FACILITY

Multiple Sales Channels            Wholesale Government Direct International

Nationwide Dealer Network Nationwide Dealer Network

Government Opportunity

International Opportunity            Asia Europe

Growing Direct Channel — factory store Growing Direct Channel — factory store

Growing Direct Channel — Lacrosse brand website

Growing Direct Channel — danner brand website

Growth Strategy • Increase brand equity with targeted sales/marketing in niche markets • Expand and strengthen our wholesale distribution channels • Build on our existing government channel relationships to drive product innovation as a competitive advantage • Capitalize on opportunities in direct channels and selectively expand our reach • Extend international brand equity and sales • Leverage innovative technology across multiple product categories • Maximize shared service model to deliver operational excellence

financials

Annual Sales Growth            In Millions

Sales by Market: work vs. outdoor 2008

Quarterly Sales            In Millions

Gross Margin Performance            Percent of Net Sales

2010 Financial Model will be available with Q4 2010 earnings release on February 1, 2011

Annual Net Income            In Millions 2010 Annual Net Income will be available with Q4 2010 earnings release on February 1, 2011

Quarterly Inventory            In Millions

Annual cash performance            In Millions

Mission            Focus on sustaining profitable growth through managing a portfolio of brands that keep lives in motion