For Immediate Release
Telephone: 609-561-9000
Investor Relations Contact: Stephen Clark x4260
Media Relations Contact: Joanne Brigandi x4240
May 28, 2004

                         SJI DECLARES QUARTERLY DIVIDEND

[Folsom, NJ] -- South Jersey Industries (NYSE:SJI) today declared its regular
dividend of $0.405 for the second quarter of 2004. The dividend is payable July
2, 2004 to shareholders of record at the close of business June 10, 2004. This
is SJI's 53rd consecutive year of paying dividends, reflecting the company's
commitment to a consistent, sustainable dividend.

         South Jersey Industries (NYSE: SJI) is an energy services holding
company for South Jersey Gas, South Jersey Energy, South Jersey Resources Group,
LLC and Marina Energy LLC. Visit http://www.sjindustries.com for more
information about SJI and its subsidiaries.

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