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7. Stockholders equity (Tables)
3 Months Ended
Mar. 31, 2013
Equity [Abstract]  
Options and Warrrants outstanding
Shares Outstanding     Weighted Average Exercise Price     Shares Vested   Expiration Fiscal Period
  2,805,600     $ 1.45       2,805,600   4th Qtr, 2013
  40,000       0.01       40,000   3rd Qtr, 2014
  200,000       1.25       200,000   4th Qtr, 2014
  108,500       0.40       108,500   1st Qtr, 2015
  104,000       0.19       104,000   2nd Qtr. 2015
  10,000       0.19       10,000   3rd Qtr. 2015
  30,000       0.53       30,000   4th Qtr, 2016
  50,000       0.50       50,000   1st Qtr, 2017
  50,000       0.50       50,000   2nd Qtr. 2017
  1,079,000       0.55       803,265   4th Qtr, 2021
  125,000       0.53       46,872   1st Qtr, 2022
  35,000       0.53       12,395   2nd Qtr, 2022
  1,462       3.25       1,462   3rd Qtr, 2022
  52,000       0.75       -   1st Qtr, 2023
  4,690,562             4,262,094    
Weighted average assumptions for Black-Scholes-Merton option pricing formula
Expected life (in years)   3.74 years  
Weighted average volatility     135.89 %
Forfeiture rate     20.00 %
Risk-free interest rate     1.06 %
Expected dividend rate     - %
Exercise prices for options and warrants granted and outstanding which resulted in stock based compensation charges
Exercise Price Range     Number of options or warrants  
$ 0.25 - $0.50       100,000  
$ 0.51 – $0.75       1,297,000  
$ 0.76 - $1.00       -  
$ 1.01 - $1.25       624,000  
$ 1.26 - $2.00       32,500  
$ 2.01 - $3.00       -  
$ 3.01 - $4.00       1,462  
          2,054,962  
Summary of non-vested options and warrants
    Shares  
Non-vested outstanding, December 31, 2012     498,675  
Granted     152,000  
Vested     (222,207 )
Cancelled     -  
Non-vested outstanding, March 31, 2013     428,468  
Shares of common stock reserved for future issuance
Stock options outstanding     1,133,462  
Stock options available for future grant under the 2011 Plan     366,538  
Warrants     3,557,100  
         
Total common shares reserved for future issuance     5,057,100