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Condensed Consolidated Statements of Operations (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Jun. 30, 2012
Jun. 30, 2011
Income Statement [Abstract]        
Sales $ 10,577,500 $ 10,685,800 $ 20,217,800 $ 20,124,500
Excise taxes 307,300 253,900 517,700 457,700
Net Sales 10,270,200 10,431,900 19,700,100 19,666,800
Cost of goods sold 7,339,500 7,560,900 14,144,600 14,176,800
Gross Profit 2,930,700 2,871,000 5,555,500 5,490,000
Marketing 1,361,300 1,504,700 2,842,400 2,920,500
General and administrative 986,900 1,051,900 2,068,100 2,151,100
Total operating expenses 2,348,200 2,556,600 4,910,500 5,071,600
Income from operations 582,500 314,400 645,000 418,400
Other income (expense)        
Other income 6,600 5,300 10,100 7,800
Profit on sale of asset 5,100    9,400   
Interest expense (108,800) (114,300) (225,100) (243,000)
Total other expenses (97,100) (109,000) (205,600) (235,200)
Income before income taxes 485,400 205,400 439,400 183,200
Provision for income taxes       800 7,100
Net income 485,400 205,400 438,600 176,100
Foreign currency translation income (loss) 61,000 2,500 (33,600) (112,900)
Comprehensive income $ 546,400 $ 207,900 $ 405,000 $ 63,200
Basic $ 0.04 $ 0.02 $ 0.03 $ 0.01
Diluted $ 0.03 $ 0.02 $ 0.03 $ 0.01
Basic 12,611,133 12,427,262 12,611,133 12,427,262
Diluted 14,868,393 14,607,173 14,868,393 14,607,173