Business Operations

12 Months Ended

Jan. 28, 2012

Business Operations

1. Business Operations

American Eagle Outfitters, Inc. (the “Company”), a Delaware corporation, operates under the American Eagle^® (“AE”), aerie^® by American Eagle^® (“aerie”), and 77kids by american eagle^® (“77kids”) brands. The Company operated the MARTIN+OSA^® brand (“M+O”) until its closure during Fiscal 2010.

Founded in 1977, American Eagle Outfitters is a leading apparel and accessories retailer that operates more than 1,000 retail stores in the U.S. and Canada, and online at ae.com. Through its family of brands, the Company offers high quality, on-trend clothing, accessories and personal care products at affordable prices. The Company’s online business, AEO Direct, ships to 77 countries worldwide.

Merchandise Mix

The following table sets forth the approximate consolidated percentage of net sales attributable to each merchandise group for each of the periods indicated:

	For the Years Ended
	January 28, 2012			January 29, 2011			January 30, 2010
Men’s apparel and accessories		40	%		40	%		40	%
Women’s apparel and accessories (excluding aerie)		51	%		51	%		51	%
aerie		8	%		9	%		9	%
Kid’s apparel and accessories		1	%		—	%		—	%
Total		100	%		100	%		100	%