Intangible Assets

6 Months Ended

Jul. 30, 2011

Intangible Assets

7. Intangible Assets

Intangible assets include costs to acquire and register the Company’s trademark assets. During the 26 weeks ended July 30, 2011, the Company purchased $33.5 million of trademark assets primarily to support its international expansion strategy. The following table represents intangible assets as of July 30, 2011, January 29, 2011 and July 31, 2010.

(In thousands)	July 30, 2011			January 29, 2011			July 31, 2010
Trademarks, at cost	$	43,506		$	9,967		$	8,676
Less: Accumulated amortization		(3,211	)		(2,482	)		(2,156	)
Intangible assets, net	$	40,295		$	7,485		$	6,520

Intangible assets are recorded on the basis of cost with amortization computed utilizing the straight-line method over the assets estimated useful life of 15 to 25 years. Amortization expense was $0.7 million and $1.0 million for the 13 and 26 weeks ended July 30, 2011, respectively, and $0.3 million and $0.6 million for the 13 and 26 weeks ended July 31, 2010, respectively.

The table below summarizes the estimated future amortization expense for the next five fiscal years:

(In thousands)	Future Amortization
Remainder of 2011	$	976
2012		1,912
2013		1,912
2014		1,912
2015		1,909