UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

þ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended August 1, 2009

OR

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File Number: 1-33338

American Eagle Outfitters, Inc.

(Exact name of registrant as specified in its charter)

Delaware	No. 13-2721761
(State or other jurisdiction of	(I.R.S. Employer
incorporation or organization)	Identification No.)
77 Hot Metal Street, Pittsburgh, PA	15203-2329
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code: (412) 432-3300

Former name, former address and former fiscal year, if changed since last report:
N/A

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for at least the past 90 days. YES þ       NO o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). YES o      NO o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.:

     

Large accelerated filer þ Accelerated filer o  Non-accelerated filer o
(Do not check if a smaller reporting company) Smaller reporting company o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). YES o       NO þ

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: 207,375,883 Common Shares were outstanding at August 31, 2009.

AMERICAN EAGLE OUTFITTERS, INC.
TABLE OF CONTENTS

		Page
		Number
PART I — FINANCIAL INFORMATION
Item 1.	Financial Statements		3
	Consolidated Balance Sheets: August 1, 2009, January 31, 2009 and August 2, 2008		3
	Consolidated Statements of Operations and Retained Earnings: 13 and 26 weeks ended August 1, 2009 and August 2, 2008		4
	Consolidated Statements of Cash Flows: 26 weeks ended August 1, 2009 and August 2, 2008		5
	Notes to Consolidated Financial Statements		6
	Report of Independent Registered Public Accounting Firm		21
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations		22
Item 3.	Quantitative and Qualitative Disclosures about Market Risk		30
Item 4.	Controls and Procedures		30
PART II — OTHER INFORMATION
Item 1.	Legal Proceedings		N/A
Item 1A.	Risk Factors		32
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds		32
Item 3.	Defaults Upon Senior Securities		N/A
Item 4.	Submission of Matters to a Vote of Security Holders		33
Item 5.	Other Information		N/A
Item 6.	Exhibits		34

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PART I — FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS.

AMERICAN EAGLE OUTFITTERS, INC.
CONSOLIDATED BALANCE SHEETS

	August 1,			January 31,			August 2,
(In thousands, except per share amounts)	2009			2009			2008
	(Unaudited)						(Unaudited)
Assets
Current assets:
Cash and cash equivalents	$	500,263		$	473,342		$	353,390
Short-term investments		29,525			10,511			26,936
Merchandise inventory		352,819			294,928			341,463
Accounts and note receivable		40,799			41,471			26,697
Prepaid expenses and other		62,432			59,660			64,009
Deferred income taxes		45,605			45,447			46,839
Total current assets		1,031,443			925,359			859,334
Property and equipment, at cost, net of accumulated depreciation and amortization		745,086			740,240			718,639
Goodwill		11,181			10,706			11,370
Long-term investments		198,559			251,007			308,699
Non-current deferred income taxes		1,981			15,001			27,338
Other assets, net		22,064			21,363			19,944
Total assets	$	2,010,314		$	1,963,676		$	1,945,324
Liabilities and Stockholders’ Equity
Current liabilities:
Accounts payable	$	151,978		$	152,068		$	145,507
Notes payable		75,000			75,000			75,000
Accrued compensation and payroll taxes		29,970			29,417			27,157
Accrued rent		66,637			64,695			62,970
Accrued income and other taxes		16,093			6,259			12,159
Unredeemed gift cards and gift certificates		20,920			42,299			29,771
Current portion of deferred lease credits		17,639			13,726			13,988
Other liabilities and accrued expenses		18,845			18,299			19,163
Total current liabilities		397,082			401,763			385,715
Non-current liabilities:
Deferred lease credits		98,067			88,314			81,598
Non-current accrued income taxes		25,036			39,898			43,875
Other non-current liabilities		20,272			24,670			28,819
Total non-current liabilities		143,375			152,882			154,292
Commitments and contingencies		—			—			—
Stockholders’ equity:
Preferred stock, $0.01 par value; 5,000 shares authorized; none issued and outstanding		—			—			—
Common stock, $0.01 par value; 600,000 shares authorized; 249,559, 249,328 and 249,443 shares issued; 206,367, 205,281 and 204,961 shares outstanding, respectively		2,486			2,485			2,485
Contributed capital		526,487			513,574			506,104
Accumulated other comprehensive income (loss)		15,567			(14,389	)		26,111
Retained earnings		1,692,990			1,694,161			1,663,156
Treasury stock, 42,199, 43,248 and 43,564 shares, respectively		(767,673	)		(786,800	)		(792,539	)
Total stockholders’ equity		1,469,857			1,409,031			1,405,317
Total liabilities and stockholders’ equity	$	2,010,314		$	1,963,676		$	1,945,324

Refer to Notes to Consolidated Financial Statements

3

AMERICAN EAGLE OUTFITTERS, INC.
CONSOLIDATED STATEMENTS OF OPERATIONS AND RETAINED EARNINGS
(Unaudited)

	13 Weeks Ended						26 Weeks Ended
	August 1,			August 2,			August 1,			August 2,
(In thousands, except per share amounts)	2009			2008			2009			2008
Net sales	$	657,596		$	688,815		$	1,269,582		$	1,329,117
Cost of sales, including certain buying, occupancy and warehousing expenses		408,763			399,431			799,824			776,065
Gross profit		248,833			289,384			469,758			553,052
Selling, general and administrative expenses		167,175			167,898			325,867			337,537
Depreciation and amortization expense		35,341			32,059			70,235			61,609
Operating income		46,317			89,427			73,656			153,906
Other (expense) income, net		(3,922	)		3,975			(6,230	)		10,433
Total other-than-temporary impairment losses		2,939			—			2,939			—
Portion of loss recognized in other comprehensive income, before tax		(2,714	)		—			(2,714	)		—
Net impairment loss recognized in earnings		225			—			225			—
Income before income taxes		42,170			93,402			67,201			164,339
Provision for income taxes		13,598			33,571			16,662			60,613
Net income	$	28,572		$	59,831		$	50,539		$	103,726
Basic income per common share	$	0.14		$	0.29		$	0.25		$	0.51
Diluted income per common share	$	0.14		$	0.29		$	0.24		$	0.50
Cash dividends per common share	$	0.10		$	0.10		$	0.20		$	0.20
Weighted average common shares outstanding — basic		206,010			204,929			205,742			204,962
Weighted average common shares outstanding — diluted		209,015			207,504			207,974			207,890
Retained earnings, beginning	$	1,691,823		$	1,624,800		$	1,694,161		$	1,601,784
Net income		28,572			59,831			50,539			103,726
Cash dividends and dividend equivalents		(20,823	)		(20,494	)		(41,651	)		(40,919	)
Reissuance of treasury stock		(6,582	)		(981	)		(10,059	)		(1,435	)
Retained earnings, ending	$	1,692,990		$	1,663,156		$	1,692,990		$	1,663,156

Refer to Notes to Consolidated Financial Statements

4

AMERICAN EAGLE OUTFITTERS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)

	26 Weeks Ended
	August 1,			August 2,
(In thousands)	2009			2008
Operating activities:
Net income	$	50,539		$	103,726
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		71,268			62,501
Share-based compensation		9,865			12,909
Provision for deferred income taxes		5,980			(583	)
Tax benefit from share-based payments		7,258			241
Excess tax benefit from share-based payments		(1,405	)		(279	)
Foreign currency transaction loss		5,685			12
Net impairment loss recognized in earnings		225			—
Realized loss on sale of investment securities		2,749			—
Changes in assets and liabilities:
Merchandise inventory		(54,539	)		(55,671	)
Accounts and note receivable		840			5,183
Prepaid expenses and other		(2,174	)		(28,593	)
Other assets, net		(187	)		457
Accounts payable		1,311			(12,050	)
Unredeemed gift cards and gift certificates		(21,696	)		(24,694	)
Deferred lease credits		12,848			11,354
Accrued compensation and payroll taxes		(366	)		(22,296	)
Accrued income and other taxes		(5,306	)		(11,704	)
Accrued liabilities		(1,989	)		(1,595	)
Total adjustments		30,367			(64,808	)
Net cash provided by operating activities		80,906			38,918
Investing activities:
Capital expenditures		(72,967	)		(157,486	)
Purchase of available-for-sale securities		—			(49,929	)
Sale of available-for-sale securities		49,914			374,937
Other investing activities		(685	)		(958	)
Net cash (used for) provided by investing activities		(23,738	)		166,564
Financing activities:
Payments on capital leases		(971	)		(798	)
Proceeds from issuance of notes payable		—			75,000
Repurchase of common stock from employees		(195	)		(3,409	)
Net proceeds from stock options exercised		4,763			1,668
Excess tax benefit from share-based payments		1,405			279
Cash dividends paid		(41,360	)		(40,919	)
Net cash (used for) provided by financing activities		(36,358	)		31,821
Effect of exchange rates changes on cash		6,111			26
Net increase in cash and cash equivalents		26,921			237,329
Cash and cash equivalents — beginning of period		473,342			116,061
Cash and cash equivalents — end of period	$	500,263		$	353,390
Supplemental disclosure of cash flow information:
Cash paid during the period for income taxes	$	10,061		$	97,479
Cash paid during the period for interest	$	1,315		$	650

Refer to Notes to Consolidated Financial Statements

5

AMERICAN EAGLE OUTFITTERS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Interim Financial Statements

The accompanying Consolidated Financial Statements of American Eagle Outfitters, Inc. (the “Company”) at August 1, 2009 and August 2, 2008 and for the 13 and 26 week periods ended August 1, 2009 and August 2, 2008 have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. Certain notes and other information have been condensed or omitted from the interim Consolidated Financial Statements presented in this Quarterly Report on Form 10-Q. Therefore, these Consolidated Financial Statements should be read in conjunction with the Company’s Fiscal 2008 Annual Report. In the opinion of the Company’s management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair presentation have been included.

As used in this report, all references to “we,” “our,” and the “Company” refer to American Eagle Outfitters, Inc. and its wholly-owned subsidiaries. “American Eagle Outfitters,” “American Eagle,” “AE,” and the “AE Brand” refer to our U.S. and Canadian American Eagle Outfitters stores. “AEO Direct” refers to our e-commerce operations, ae.com, aerie.com, martinandosa.com and 77kids.com.

The Company’s business is affected by the pattern of seasonality common to most retail apparel businesses. The results for the current and prior periods are not necessarily indicative of future financial results.

2. Summary of Significant Accounting Policies

Principles of Consolidation

The Consolidated Financial Statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany transactions and balances have been eliminated in consolidation. At August 1, 2009, the Company operated in one reportable segment.

Fiscal Year

The Company’s financial year is a 52/53 week year that ends on the Saturday nearest to January 31. As used herein, “Fiscal 2010” and “Fiscal 2009” refer to the 52 week periods ending January 29, 2011 and January 30, 2010, respectively. “Fiscal 2008” and “Fiscal 2007” refer to the 52 week periods ended January 31, 2009 and February 2, 2008, respectively.

Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of our contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. On an ongoing basis, our management reviews its estimates based on currently available information. Changes in facts and circumstances may result in revised estimates.

Recent Accounting Pronouncements

In April 2009, the Financial Accounting Standards Board (“FASB”) issued three Staff Positions (“FSP(s)”) related to fair value measurements. These positions are intended to provide additional guidance regarding fair value measurements and other-than-temporary impairments of investment securities. Included in this new guidance are:

• FSP FAS 107-1 and Accounting Principles Board 28-1, Interim Disclosures about Fair Value of Financial Instruments (“FSP FAS 107-1”), which extends the disclosure requirements regarding fair value of financial instruments disclosed in interim financial statements;

• FSP FAS 157-4, Determining Fair Values When the Volume and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly (“FSP FAS 157-4”), which provides additional guidance regarding (1) estimating the fair value of an asset or liability when the volume and level of activity for the asset or liability have significantly declined and (2) identifying transactions that are not orderly, as well as requiring disclosures in interim periods of the inputs and valuation techniques used to measure fair value; and

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• FSP FAS 115-2 and FAS 124-2, Recognition and Presentation of Other-Than-Temporary-Impairments (“FSP FAS 115-2), which modifies the requirements for recognizing other-than-temporary impairment (“OTTI”) and changes the impairment model for debt securities. In addition, FSP FAS 115-2 requires additional disclosures relating to debt and equity securities both in the interim and annual periods.

The Company adopted these pronouncements during the 13 weeks ended August 1, 2009. The adoption of these pronouncements did not have a material impact on the Company’s Consolidated Financial Statements. Refer to Note 4 to the Consolidated Financial Statements for additional information regarding the Company’s adoption of FSP FAS 107-1, FSP FAS 157-4 and FSP FAS 115-2.

In May 2009, the FASB issued Statement of Financial Accounting Standards (“SFAS”) 165, Subsequent Events (“SFAS 165”), which establishes guidance regarding the Company’s accounting for and disclosure of subsequent events. SFAS 165 requires management to evaluate, as of each reporting period: events or transactions that occur after the balance sheet date through the date that the financial statements are issued or are available to be issued. The Company adopted SFAS 165 as of August 1, 2009 and the adoption did not have a material impact on the Company’s Consolidated Financial Statements. Refer to Note 12 to the Consolidated Financial Statements for more information regarding subsequent events.

In July 2009, the FASB issued SFAS 168, The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles, a replacement of FASB Statement No. 162 (“SFAS 168”). SFAS 168 establishes the FASB Accounting Standard Codification as the single source of authoritative accounting principles recognized by the FASB to be applied by nongovernmental entities in the preparation of financial statements in conformity with GAAP. The Company will adopt SFAS 168 beginning in the third quarter of Fiscal 2009. The Company does not expect the adoption of SFAS 168 to have a material impact on its Consolidated Financial Statements.

Foreign Currency Translation

The Canadian dollar is the functional currency for the Canadian business. In accordance with SFAS 52, Foreign Currency Translation (“SFAS 52”), assets and liabilities denominated in foreign currencies were translated into U.S. dollars (the reporting currency) at the exchange rate prevailing at the balance sheet date. Revenues and expenses denominated in foreign currencies were translated into U.S. dollars at the monthly average exchange rate for the period. Gains or losses resulting from foreign currency transactions are included in the results of operations, whereas, related translation adjustments are reported as an element of other comprehensive income in accordance with SFAS 130, Reporting Comprehensive Income (refer to Note 8 to the Consolidated Financial Statements).

Revenue Recognition

Revenue is recorded for store sales upon the purchase of merchandise by customers. The Company’s e-commerce operation records revenue upon the estimated customer receipt date of the merchandise. Shipping and handling revenues are included in net sales. Sales tax collected from customers is excluded from revenue and is included as part of accrued income and other taxes on the Company’s Consolidated Balance Sheets.

Revenue is recorded net of estimated and actual sales returns and deductions for coupon redemptions and other promotions. The Company records the impact of adjustments to its sales return reserve quarterly within net sales and cost of sales. The sales return reserve reflects an estimate of sales returns based on projected merchandise returns determined through the use of historical average return percentages.

Revenue is not recorded on the purchase of gift cards. A current liability is recorded upon purchase, and revenue is recognized when the gift card is redeemed for merchandise. Additionally, the Company recognizes revenue on unredeemed gift cards based on an estimate of the amounts that will not be redeemed (“gift card breakage”), determined through historical redemption trends. Gift card breakage revenue is recognized in proportion to actual gift card redemptions as a component of net sales. For further information on the Company’s gift card program, refer to the Gift Cards caption below.

The Company sells off end-of-season, overstock, and irregular merchandise to a third-party. The proceeds from these sales are presented on a gross basis, with proceeds and cost of sell-offs recorded in net sales and cost of sales, respectively.

Cost of Sales, Including Certain Buying, Occupancy and Warehousing Expenses

Cost of sales consists of merchandise costs, including design, sourcing, importing and inbound freight costs, as well as markdowns, shrinkage and certain promotional costs. Buying, occupancy and warehousing costs consist of compensation, employee benefit expenses and travel for our buyers and certain senior merchandising executives; rent and utilities related to our stores, corporate headquarters, distribution centers and other office space; freight from our distribution centers to the

7

stores; compensation and supplies for our distribution centers, including purchasing, receiving and inspection costs; and shipping and handling costs related to our e-commerce operation.

Selling, General and Administrative Expenses

Selling, general and administrative expenses consist of compensation and employee benefit expenses, including salaries, incentives and related benefits associated with our stores and corporate headquarters. Selling, general and administrative expenses also include advertising costs, supplies for our stores and home office, communication costs, travel and entertainment, leasing costs and services purchased. Selling, general and administrative expenses do not include compensation, employee benefit expenses and travel for our design, sourcing and importing teams, our buyers and our distribution centers as these amounts are recorded in cost of sales.

Other (Expense) Income, Net

Other (expense) income, net consists primarily of a realized investment loss, interest income/expense, and foreign currency transaction gain/loss.

Other-than-Temporary Impairment

The Company evaluates its investments for impairment in accordance with FSP FAS 115-1, The Meaning of Other-Than-Temporary Impairment and Its Application to Certain Investments (“FSP FAS 115-1”). FSP FAS 115-1 provides guidance for determining when an investment is considered impaired, whether impairment is other-than-temporary, and measurement of an impairment loss. An investment is considered impaired if the fair value of the investment is less than its cost. If, after consideration of all available evidence to evaluate the realizable value of its investment, impairment is determined to be other-than-temporary, then an impairment loss is recognized in the Consolidated Statement of Operations equal to the difference between the investment’s cost and its fair value. As of May 3, 2009, the Company adopted FSP FAS 115-2, which modifies the requirements for recognizing OTTI and changes the impairment model for debt securities. In addition, FSP FAS 115-2 requires additional disclosures relating to debt and equity securities both in the interim and annual periods as well as requires the Company to present total OTTI in the Consolidated Statements of Operations, with an offsetting reduction for any non-credit loss impairment amount recognized in other comprehensive income (“OCI”). During the 13 and 26 weeks ended August 1, 2009, the Company recorded OTTI charges in earnings related to credit losses on its investment securities of $0.2 million.

Refer to Notes 3 and 4 to the Consolidated Financial Statements for additional information regarding our OTTI charges and for more information regarding the adoption of FSP FAS 115-2.

Cash and Cash Equivalents, Short-term Investments and Long-term Investments

Cash includes cash equivalents. The Company considers all highly liquid investments purchased with a maturity of three months or less to be cash equivalents.

As of August 1, 2009, short-term investments included auction rate securities (“ARS”) classified as available for sale that the Company expects to be redeemed at par within 12 months, based on notice from the issuer.

As of August 1, 2009, long-term investments included investments with remaining maturities of greater than 12 months and consisted of ARS and auction rate preferred securities (“ARPS”) classified as available-for-sale that have experienced failed auctions or have long-term auction resets. The remaining contractual maturities of our long-term investments are 2 to 39 years. The weighted average contractual maturity for our long-term investments is approximately 26 years.

Unrealized gains and losses on the Company’s available-for-sale securities are excluded from earnings and are reported as a separate component of stockholders’ equity, within accumulated other comprehensive income, until realized. The components of OTTI losses related to credit losses, as defined by FSP FAS 115-2, are considered by the Company to be realized losses. When available-for-sale securities are sold, the cost of the securities is specifically identified and is used to determine any realized gain or loss.

Refer to Note 3 to the Consolidated Financial Statements for information regarding cash and cash equivalents, short-term investments and long-term investments.

Merchandise Inventory

Merchandise inventory is valued at the lower of average cost or market, utilizing the retail method. Average cost includes merchandise design and sourcing costs and related expenses. The Company records merchandise receipts at the time

8

merchandise is delivered to the foreign shipping port by the manufacturer (FOB port). This is the point at which title and risk of loss transfer to the Company.

The Company reviews its inventory levels to identify slow-moving merchandise and generally uses markdowns to clear merchandise. Additionally, the Company estimates a markdown reserve for future planned permanent markdowns related to current inventory. Markdowns may occur when inventory exceeds customer demand for reasons of style, seasonal adaptation, changes in customer preference, lack of consumer acceptance of fashion items, competition, or if it is determined that the inventory in stock will not sell at its currently ticketed price. Such markdowns may have a material adverse impact on earnings, depending on the extent and amount of inventory affected. The Company also estimates a shrinkage reserve for the period between the last physical count and the balance sheet date. The estimate for the shrinkage reserve can be affected by changes in merchandise mix and changes in actual shrinkage trends.

Income Taxes

The Company evaluates its income tax positions in accordance with FASB Interpretation No. 48, Accounting for Uncertainty in Income Taxes — An Interpretation of FASB Statement No. 109 (“FIN 48”), which prescribes a comprehensive model for recognizing, measuring, presenting and disclosing in the financial statements tax positions taken or expected to be taken on a tax return, including a decision whether to file or not to file in a particular jurisdiction. Under FIN 48, a tax benefit from an uncertain position may be recognized only if it is “more likely than not” that the position is sustainable based on its technical merits.

The Company calculates income taxes in accordance with SFAS 109, Accounting for Income Taxes (“SFAS 109”), which requires the use of the asset and liability method. Under this method, deferred tax assets and liabilities are recognized based on the difference between the Consolidated Financial Statement carrying amounts of existing assets and liabilities and their respective tax bases as computed pursuant to FIN 48. Deferred tax assets and liabilities are measured using the tax rates, based on certain judgments regarding enacted tax laws and published guidance, in effect in the years when those temporary differences are expected to reverse. A valuation allowance is established against the deferred tax assets when it is more likely than not that some portion or all of the deferred taxes may not be realized. Changes in the Company’s level and composition of earnings, tax laws or the deferred tax valuation allowance, as well as the results of tax audits may materially impact our effective tax rate.

The calculation of the deferred tax assets and liabilities, as well as the decision to recognize a tax benefit from an uncertain position and to establish a valuation allowance require management to make estimates and assumptions. The Company believes that its assumptions and estimates are reasonable, although actual results may have a positive or negative material impact on the balances of deferred tax assets and liabilities, valuation allowances, or net income.

Property and Equipment

Property and equipment is recorded on the basis of cost with depreciation computed utilizing the straight-line method over the assets’ estimated useful lives. The useful lives of our major classes of assets are as follows:

Buildings	25 years
Leasehold Improvements	Lesser of 5 to 10 years or the term of the lease
Fixtures and equipment	3 to 5 years

In accordance with SFAS 144, Accounting for the Impairment or Disposal of Long Lived Assets (“SFAS 144”), the Company’s management evaluates the value of leasehold improvements and store fixtures associated with retail stores, which have been open longer than one year. The Company evaluates long-lived assets for impairment at the individual store level, which is the lowest level at which individual cash flows can be identified. Impairment losses are recorded on long-lived assets used in operations when events and circumstances indicate that the assets might be impaired and the undiscounted cash flows estimated to be generated by those assets are less than the carrying amounts of the assets. When events such as these occur, the impaired assets are adjusted to their estimated fair value and an impairment loss is recorded in selling, general and administrative expenses.

Goodwill

As of August 1, 2009, the Company had approximately $11.2 million of goodwill compared to $10.7 million as of January 31, 2009. The Company’s goodwill is primarily related to the acquisition of its importing operations on January 31, 2000, as well as the acquisition of its Canadian business on November 29, 2000. The increase in goodwill is due to the fluctuation in the foreign exchange spot rate at which the Canadian goodwill is translated. In accordance with SFAS 142, Goodwill and

9

Other Intangible Assets, the Company evaluates goodwill for possible impairment on at least an annual basis and last performed an annual impairment test as of January 31, 2009.

Gift Cards

The value of a gift card is recorded as a current liability upon purchase, and revenue is recognized when the gift card is redeemed for merchandise. The Company estimates gift card breakage and recognizes revenue in proportion to actual gift card redemptions as a component of net sales. The Company determines an estimated gift card breakage rate by continuously evaluating historical redemption data and the time when there is a remote likelihood that a gift card will be redeemed. During the 13 weeks ended August 1, 2009 and August 2, 2008, the Company recorded $1.5 and $1.4 million, respectively, of revenue related to gift card breakage. During the 26 weeks ended August 1, 2009 and August 2, 2008, the Company recorded $3.2 and $3.0 million, respectively, of revenue related to gift card breakage.

Deferred Lease Credits

Deferred lease credits represent the unamortized portion of construction allowances received from landlords related to the Company’s retail stores. Construction allowances are generally comprised of cash amounts received by the Company from its landlords as part of the negotiated lease terms. The Company records a receivable and a deferred lease credit liability at the lease commencement date (date of initial possession of the store). The deferred lease credit is amortized on a straight-line basis as a reduction of rent expense over the term of the original lease (including the pre-opening build-out period) and any subsequent renewal terms. The receivable is reduced as amounts are received from the landlord.

Co-branded Credit Card and Customer Loyalty Program

In April 2008, the Company introduced a new co-branded credit card (the “AE Visa Card”) and re-launched its private label credit card (the “AE Credit Card”). Both of these credit cards are issued by a third-party bank (the “Bank”), and the Company has no liability to the Bank for bad debt expense, provided that purchases are made in accordance with the Bank’s procedures. The Bank pays fees to the Company, which are recorded as revenue, based on the number of credit card accounts activated and on card usage volume. Once a customer is approved to receive the AE Visa Card and the card is activated, the customer is eligible to participate in the Company’s credit card rewards program. Under the rewards program, points are earned on purchases made with the AE Visa Card at AE and aerie, and at other retailers where the card is accepted. Points earned under the credit cards reward program result in the issuance of an AE gift card when a certain point threshold is reached. The AE Gift Card does not expire, however points earned that have not been used towards the issuance of an AE gift card expire after 36 months of no purchase activity.

Points earned under the credit card rewards program on purchases at AE and aerie are accounted by analogy to Emerging Issues Task Force (“EITF”) Issue 00-21, Revenue Arrangements with Multiple Deliverables (“EITF 00-21”). The Company believes that points earned under its point and loyalty programs represent deliverables in a multiple element arrangement rather than a rebate or refund of cash. Accordingly, the portion of the sales revenue attributed to the award points is deferred and recognized when the award gift card is redeemed or when the points expire. Additionally, credit card reward points earned on non-AE or aerie purchases are accounted for in accordance with EITF Issue 01-09, Accounting for Consideration Given by a Vendor to a Customer (Including a Reseller of the Vendor’s Products) (“EITF 01-09”). As the points are earned, a current liability is recorded for the estimated cost of the award gift card, and the impact of adjustments is recorded in cost of sales.

The Company also offers its customers the AE All-Access Pass (the “Pass”), a customer loyalty program. Using the Pass, customers accumulate points based on purchase activity and earn rewards by reaching certain point thresholds during three-month earning periods. Rewards earned during these periods are valid through the stated expiration date, which is approximately one month from the mailing date. These rewards can be redeemed for a discount on a purchase of merchandise. Rewards not redeemed during the one-month redemption period are forfeited. The Company determined that rewards earned using the credit card reward program should be accounted for in accordance with EITF 00-21. Accordingly, the portion of the sales revenue attributed to the award credits is deferred and recognized when the awards are redeemed or expire.

Stock Repurchases

During Fiscal 2007, the Company’s Board of Directors (the “Board”) authorized a total of 60.0 million shares of its common stock for repurchase under its share repurchase program with expiration dates extending into Fiscal 2010. The Company did not repurchase any shares as part of its publicly announced programs during Fiscal 2008 or during the 26 weeks ended August 1, 2009. As of August 1, 2009, the Company had 41.3 million shares remaining authorized for repurchase. These

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shares will be repurchased at the Company’s discretion. Of the 41.3 million shares that may yet be purchased under the program, the authorization relating to 11.3 million shares expires at the end of Fiscal 2009 and the authorization relating to 30.0 million shares expires at the end of Fiscal 2010.

During the 26 week periods ended August 1, 2009 and August 2, 2008, the Company repurchased approximately 14,000 shares and 0.2 million shares, respectively, from certain employees at market prices totaling approximately $0.2 million and $3.4 million, respectively. These shares were repurchased for the payment of taxes in connection with share-based payments, as permitted under the 2005 Stock Award and Incentive Plan, as amended (the “2005 Plan”).

Segment Information

In accordance with SFAS 131, Disclosures about Segments of an Enterprise and Related Information (“SFAS 131”), the Company has identified four operating segments (American Eagle Brand US and Canadian stores, aerie by American Eagle retail stores, MARTIN + OSA retail stores and AEO Direct) that reflect the basis used internally to review performance and allocate resources. All of the operating segments have been aggregated and are presented as one reportable segment, as permitted by SFAS 131.

Reclassification

Certain reclassifications have been made to the Consolidated Financial Statements for prior periods in order to conform to the current period presentation.

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3. Cash and Cash Equivalents, Short-term Investments and Long-term Investments

The following table summarizes the fair market values for the Company’s cash and marketable securities, which are recorded as cash and cash equivalents, short-term investments and long-term investments on the Consolidated Balance Sheets:

	August 1,		January 31,		August 2,
(In thousands)	2009		2009		2008
Cash and cash equivalents:
Cash	$	72,708	$	61,355	$	68,938
Treasury bills		100,000		—		—
Money-market		327,555		411,987		284,452
Total cash and cash equivalents		500,263		473,342		353,390
Short-term investments:
Student-loan backed ARS		5,700		—		—
Preferred stock		—		6,219		—
State and local government ARS		23,825		—		22,436
Auction-rate preferred securities (“ARPS”)		—		4,292		4,500
Total short-term investments		29,525		10,511		26,936
Long-term investments:
Student-loan backed ARS		146,184		169,254		207,261
State and local government ARS		39,717		69,970		59,537
Auction-rate preferred securities		12,658		11,783		41,901
Total long-term investments		198,559		251,007		308,699
Total	$	728,347	$	734,860	$	689,025

Proceeds from the sale of available-for-sale securities were $49.9 million and $374.9 million for the 26 weeks ended August 1, 2009 and August 2, 2008, respectively. There were no purchases of available-for-sale securities during the 26 weeks ended August 1, 2009. There were purchases of $49.9 million of available-for-sale securities during the 26 weeks ended August 2, 2008.

The following table presents the unrealized losses and fair value of available-for-sale securities for which OTTI has not been recognized in earnings and the length of time that the securities were in a continuous unrealized loss position:

						Greater Than or
	Less Than 12 Months					Equal to 12 Months
	Gross Unrealized					Gross Unrealized
(In thousands)	Holding Losses			Fair Value		Holding Losses			Fair Value
August 1, 2009
Student-loan backed ARS	$	—			—	$	(13,416	)	$	54,584
State and local government ARS		(29	)		4,571		(279	)		16,371
Auction rate preferred securities		—			—		(2,117	)		12,657
Total (1)	$	(29	)	$	4,571	$	(15,812	)	$	83,613
August 2, 2008
Student-loan backed ARS	$	(4,739	)	$	207,261	$	—		$	—
State and local government ARS		(1,413	)		59,537		—			—
Auction rate preferred securities		(1,999	)		41,901		—			—
Total (1)	$	(8,151	)	$	308,699	$	—		$	—

(1) Fair value excludes $139.9 million as of August 1, 2009 and $26.9 million as of August 2, 2008 of securities whose fair value approximates par.

As of August 1, 2009, the Company had a total of $728.3 million in cash and cash equivalents, short-term and long-term investments, which included $228.1 million of investments in ARS and ARPS, net of $15.8 million ($9.7 million, net of tax) of impairment included in OCI and $0.2 million ($0.1 million, net of tax) of impairment recognized in earnings. Our investment portfolio consisted of the following:

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	No. of				Cumulative Unrealized			Cumulative Losses			Carrying Value as of
(in thousands, except no. of issues amount)	issues		Par Value		Losses Recognized in OCI			Recognized in Earnings			August 1, 2009
Auction rate securities (“ARS”):
Closed-end municipal fund ARS		5	$	40,075	$	—		$	—		$	40,075
Municipal Bond ARS		5		23,775		(308	)		—			23,467
Auction rate preferred securities		2		15,000		(2,117	)		(225	)		12,658
Federally-insured student loan ARS		16		155,300		(10,092	)		—			145,208
Private-insured student loan ARS		1		10,000		(3,324	)		—			6,676
Total Auction rate securities		29	$	244,150	$	(15,841	)	$	(225	)	$	228,084

For its available-for-sale securities, the Company does not have the intention to sell and does not believe that it is more likely than not that it will be required to liquidate these investments prior to successful auctions or redemptions at par plus accrued interest. The Company generally believes that the current illiquidity and impairment of these investments is temporary and related to factors other than credit losses. However, OTTI has been recognized in earnings during the 13 and 26 weeks ended August 1, 2009, related to a credit loss on an auction rate preferred security. In addition, the Company believes that the current lack of liquidity relating to ARS and ARPS investments will have no impact on its ability to fund its ongoing operations and growth initiatives.

The Company continues to monitor the market for ARS and ARPS and consider the impact, if any, on the fair value of its investments. If current market conditions deteriorate further, or the anticipated recovery in market values does not occur, the Company may be required to record additional impairment.

Lehman Brothers Holding, Inc. (“Lehman”) acted as the broker and auction agent for all of the Company’s ARPS. Lehman filed for Chapter 11 bankruptcy protection during September 2008, resulting in the dissolution of the investment trusts for most of the Company’s ARPS. As a result, the Company received 760,000 preferred shares in Fiscal 2008 and an additional 576,000 preferred shares during the 13 weeks ended May 2, 2009. During the 13 weeks ended May 2, 2009, the Company liquidated all 1.3 million shares for $7.8 million and recorded an incremental loss of $2.7 million. The total realized loss on the sale of these securities was $25.6 million, of which $22.9 million was recorded as OTTI in Fiscal 2008.

Refer to Note 4 to the Consolidated Financial Statements for additional information regarding the fair value measurement of our investment securities.

4. Fair Value Measurements

SFAS 157, Fair Value Measurements (“SFAS 157”), defines fair value, establishes a framework for measuring fair value in accordance with GAAP, and expands disclosures about fair value measurements. Fair value is defined under SFAS 157 as the exit price associated with the sale of an asset or transfer of a liability in an orderly transaction between market participants at the measurement date. The Company has adopted the provisions of SFAS 157 as of February 3, 2008, for items measured at fair value on a recurring basis, which consist of financial instruments including ARS and ARPS. The Company has adopted the provisions of FSP FAS 157-2 as of February 1, 2009 for items measured at fair value on a nonrecurring basis, including goodwill and property and equipment. Additionally, the Company adopted the provisions of FSP FAS 107-1, FSP FAS 157-4 and FSP FAS 115-2 as of May 3, 2009 for its financial instruments measured at fair value.

Financial Instruments

Valuation techniques used to measure fair value under SFAS 157 must maximize the use of observable inputs and minimize the use of unobservable inputs. In addition, SFAS 157 establishes a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value. These tiers include:

• Level 1 — Quoted prices in active markets for identical assets or liabilities. The Company’s cash and cash equivalents are reported at fair value utilizing Level 1 inputs. For these items, quoted current market prices are readily available.

• Level 2 — Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities. As of August 1, 2009, the Company did not measure any of its financial instruments using Level 2 inputs.

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• Level 3 — Unobservable inputs (i.e. projections, estimates, interpretations, etc.) that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. The Company has concluded that its ARS and ARPS investments represent a Level 3 valuation and should be valued using a discounted cash flow analysis. The assumptions used in preparing the discounted cash flow model include estimates for interest rates, timing and amount of cash flows and expected recovery periods of the securities.

As of August 1, 2009, the Company held certain assets that are required to be measured at fair value on a recurring basis. These include cash equivalents and short and long-term investments, including ARS and ARPS.

In accordance with SFAS 157, the following table represents the Company’s fair value hierarchy for its financial assets (cash equivalents and investments) measured at fair value on a recurring basis as of August 1, 2009:

	Fair Value Measurements at August 1, 2009
			Quoted Market
	Carrying		Prices in Active				Significant
	Amount as of		Markets for		Significant Other		Unobservable
	August 1,		Identical Assets		Observable Inputs		Inputs
(In thousands)	2009		(Level 1)		(Level 2)		(Level 3)
Cash and Cash Equivalents
Cash	$	72,708	$	72,708	$	—	$	—
Treasury bills		100,000		100,000		—		—
Money-market		327,555		327,555		—		—
Total cash and cash equivalents		500,263		500,263		—		—
Short-term Investments
Student-loan backed ARS		5,700		—		—		5,700
State and local government ARS		23,825		—		—		23,825
Total Short-term Investments		29,525		—		—		29,525
Long-term Investments
Student-loan backed ARS		146,184		—		—		146,184
State and local government ARS		39,717		—		—		39,717
Auction rate preferred securities (“ARPS”)		12,658		—		—		12,658
Total Long-term Investments		198,559		—		—		198,559
Total	$	728,347	$	500,263	$	—	$	228,084

The Company used a discounted cash flow (“DCF”) model to value its Level 3 investments. The assumptions in the Company’s model included different recovery periods, ranging from one year to 11 years, depending on the type of security and varying discount factors for yield, ranging from 0.4% to 11.1%, and illiquidity, ranging from 0.3% to 1.0%. These assumptions are subjective. They are based on the Company’s current judgment and its view of current market conditions. The use of different assumptions would result in a different valuation and related charge.

As a result of the discounted cash flow analysis, for the 13 weeks ended August 1, 2009 the Company recognized a net recovery of $3.2 million ($2.0 million, net of tax), which reduced the total cumulative impairment recognized in OCI as of August 1, 2009 to $15.8 million ($9.7 million, net of tax) from $19.1 million ($11.8 million, net of tax) as of May 2, 2009.  Recovery of $5.9 million ($3.6 million, net of tax) primarily related to certain federally-insured student loan ARS was partially offset by declines in fair value of $2.7 million ($1.6 million, net of tax) primarily related to privately-insured student loan ARS. These amounts were recorded in other comprehensive income (“OCI”) and resulted in an increase in the investments’ estimated fair values.  The recovery of prior impairment was primarily driven by favorable changes in the discount rate during the quarter.  The net increase in fair value was partially offset by $0.2 million ($0.1 million, net of tax) of other-than-temporary impairment recorded in earnings during the 13 weeks ended August 1, 2009 as a result of a credit rating downgrade on the Company’s ARPS.  As of May 3, 2009, the Company adopted FSP FAS 115-2, which modifies the requirements for recognizing total OTTI and changes the impairment model for debt securities.  In addition, FSP FAS 115-2 requires additional disclosures relating to debt and equity securities both in the interim and annual periods as well as requires the Company to present total OTTI in the Consolidated Statements of Operations, with an offsetting reduction for any non-credit loss impairment amount.  The Company determined that the $0.2 million discussed above was related to credit losses and was therefore recorded in earnings.

The following table presents a rollforward of the amount of OTTI related to credit losses that has been recognized in earnings:

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	26 Weeks Ended
(In thousands)	August 1, 2009
Beginning balance of credit losses previously recognized in earnings	$	—
Current period OTTI credit losses recognized in earnings		225
Ending balance of cumulative credit losses recognized in earnings	$	225

The reconciliation of the Company’s assets measured at fair value on a recurring basis using unobservable inputs (Level 3) is as follows:

	Level 3 (Unobservable inputs)
							Student
							Loan-
				Auction-			Backed			Auction-
				Rate			Auction-			Rate
				Municipal			Rate			Preferred
(In thousands)	Total			Securities			Securities			Securities
Carrying Value at January 31, 2009	$	251,007		$	69,970		$	169,254		$	11,783
Settlements		(42,150	)		(6,750	)		(35,400	)		—
Gains and (losses):
Reported in earnings		(225	)		—			—			(225	)
Reported in OCI		19,452			322			18,030			1,100
Balance at August 1, 2009	$	228,084		$	63,542		$	151,884		$	12,658

Refer to Note 12 to the Consolidated Financial Statements for information regarding a subsequent event relating to the Company’s ARS.

Non-Financial Assets

The Company’s non-financial assets, which include goodwill and property and equipment, are not required to be measured at fair value on a recurring basis. However, if certain triggering events occur, or if an annual impairment test is required and the Company is required to evaluate the non-financial instrument for impairment, a resulting asset impairment would require that the non-financial asset be recorded at the fair value. During the 13 and 26 weeks ended August 1, 2009, there were no triggering events that prompted an asset impairment test of the Company’s non-financial assets. Accordingly, the Company did not measure any non-recurring, non-financial assets or recognize any amounts in earnings related to changes in fair value for non-financial assets for the 13 and 26 weeks ended August 1, 2009.

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5. Earnings per Share

FSP Emerging Issues Task Force 03-6-1, Determining Whether Instruments Granted in Share-Based Payment Transactions Are Participating Securities (“FSP EITF 03-6-1”) addresses whether awards granted in unvested share-based payment transactions that contain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid) are participating securities and therefore are included in computing earnings per share under the two-class method, as described in SFAS 128, Earnings Per Share. Participating securities are securities that may participate in dividends with common stock and the two-class method is an earnings allocation formula that treats a participating security as having rights to earnings that would otherwise have been available to common shareholders. Under the two-class method, earnings for the period are allocated between common shareholders and other shareholders, based on their respective rights to receive dividends. Restricted stock awards granted to certain employees under the Company’s 2005 Plan are considered participating securities as these employees receive non-forfeitable dividends at the same rate as common stock. FSP EITF 03-6-1 was adopted and retrospectively applied at the beginning of Fiscal 2009. For the 13 weeks ended August 1, 2009 and August 2, 2008, the application of FSP EITF 03-6-1 resulted in no change to basic EPS or diluted EPS. For the 26 weeks ended August 1, 2009 and August 2, 2008, the application of FSP EITF 03-6-1 resulted in no change to basic EPS or diluted EPS.

The following is a reconciliation between basic and diluted weighted average shares outstanding:

	13 Weeks Ended				26 Weeks Ended
	August 1,		August 2,		August 1,		August 2,
(In thousands, except per share amounts)	2009		2008		2009		2008
Weighted average common shares outstanding:
Basic number of common shares outstanding		206,010		204,929		205,742		204,962
Dilutive effect of stock options and non-vested restricted stock		3,005		2,575		2,232		2,928
Dilutive number of common shares outstanding		209,015		207,504		207,974		207,890
Basic net income per common share
Net income	$	28,572	$	59,831	$	50,539	$	103,726
Less: Income allocated to participating securities		—		184		4		220
Net income available to common shareholders	$	28,572	$	59,647	$	50,535	$	103,506
Basic net income per common share	$	0.14	$	0.29	$	0.25	$	0.51
Dilutive net income per common share
Net income	$	28,572	$	59,831	$	50,539	$	103,726
Less: Income allocated to participating securities		—		182		4		218
Net income available to common shareholders	$	28,572	$	59,649	$	50,535	$	103,508
Dilutive net income per common share	$	0.14	$	0.29	$	0.24	$	0.50

Equity awards to purchase approximately 6.9 million and 7.1 million shares of common stock during the 13 and 26 weeks ended August 1, 2009, respectively, and approximately 8.6 million and 6.9 million shares of common stock during the 13 and 26 weeks ended August 2, 2008, respectively, were outstanding, but were not included in the computation of weighted average diluted common share amounts as the effect of doing so would have been anti-dilutive.

Approximately 1.4 million shares for both the 13 and 26 weeks ended August 1, 2009, respectively, and approximately 0.9 million and 0.7 million shares for the 13 and 26 weeks ended August 2, 2008, respectively, were not included in the computation of weighted average diluted common share amounts because the number of shares ultimately issued is contingent on the Company’s performance compared to pre-established annual performance goals. Additionally, for the 13 and 26 weeks ended August 1, 2009, there were approximately 8,000 shares and approximately 61,000 shares, respectively, of time-based restricted stock units that were outstanding, but not included in the computation of weighted average diluted common share amounts as the effect of doing so would have been anti-dilutive.

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6. Property and Equipment

Property and equipment consists of the following:

	August 1,			January 31,			August 2,
(In thousands)	2009			2009			2008
Property and equipment, at cost	$	1,368,841		$	1,298,629		$	1,231,323
Less: Accumulated depreciation and amortization		(623,755	)		(558,389	)		(512,684	)
Net property and equipment	$	745,086		$	740,240		$	718,639

7. Note Payable and Other Credit Arrangements

The Company has borrowing agreements with three separate financial institutions under which it may borrow an aggregate of $325.0 million. Of this amount, $200.0 million can be used for demand letter of credit facilities and $100.0 million can be used for demand line borrowings. The remaining $25.0 million can be used for either letters of credit or demand line borrowings at the Company’s discretion. During the 13 weeks ended August 1, 2009, the Company reduced the amount of credit available that could be used for either letters of credit or as a demand line from $100.0 million to $25.0 million. This request was made by the lender due to the Company’s low utilization of this credit facility. The reduction was effective July 3, 2009 and had no material impact on the Company’s Consolidated Financial Statements or on the Company’s ability to fund its operations. As of August 1, 2009, the Company had outstanding demand letters of credit of $70.2 million and demand line borrowings of $75.0 million. The Company has renewed the demand line credit facilities comprising the $100.0 million borrowing capacity. Each of the two demand line facilities provides $50.0 million of borrowing capacity. The expiration dates of the two demand line facilities are April 21, 2010 and May 22, 2010. The outstanding amounts on the demand line borrowings can be called for repayment by the financial institutions at any time. Additionally, the availability of any remaining borrowings is subject to acceptance by the respective financial institution. The average borrowing rate on the demand lines was 2.6% and the Company has incorporated the outstanding demand line borrowings into working capital.

8. Comprehensive Income

Comprehensive income is comprised of the following:

	13 Weeks Ended					26 Weeks Ended
	August 1,		August 2,			August 1,		August 2,
(In thousands)	2009		2008			2009		2008
Net income	$	28,572	$	59,831		$	50,539	$	103,726
Other comprehensive income (loss):
Temporary impairment reversal (loss) related to auction-rate securities, net of tax (1)		1,893		(1,893	)		11,949		(5,033	)
Reclassification adjustment for OTTI charges realized in net income related to ARS, net of tax		139		—			139		—
Unrealized loss on investments, net of tax		—		(3	)		—		(317	)
Reclassification adjustment for loss (gain) realized in net income related to the sale of available-for-sale securities, net of tax		—		1			—		(51	)
Foreign currency translation adjustment		13,087		(1,347	)		17,868		(3,973	)
Other comprehensive income (loss):		15,119		(3,242	)		29,956		(9,374	)
Total comprehensive income	$	43,691	$	56,589		$	80,495	$	94,352

(1) Amounts are shown net of tax of ($1.2) million and $1.2 million for the 13 weeks ended August 1, 2009 and August 2, 2008, respectively. Amounts are shown net of tax of ($7.4) million and $3.1 million for the 26 weeks ended August 1, 2009 and August 2, 2008, respectively.

9. Share-Based Compensation

The Company accounts for share-based compensation under the provisions of SFAS 123 (revised 2004), Share-Based Payment (“SFAS 123(R)”), which requires companies to measure and recognize compensation expense for all share-based payments at fair value.

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Total share-based compensation expense included in the Consolidated Statements of Operations for the 13 and 26 weeks ended August 1, 2009 was $4.3 million ($2.6 million, net of tax) and $9.9 million ($6.1 million, net of tax), respectively, and for the 13 and 26 weeks ended August 2, 2008 was $4.0 million ($2.5 million, net of tax) and $12.9 million ($8.0 million, net of tax), respectively.

Stock Option Grants

The Company grants both time-based and performance-based stock options under its 2005 Plan.

Time-based stock option awards vest over the requisite service period of the award or to an employee’s eligible retirement date, if earlier. Performance-based stock option awards vest over three years and are earned if the Company meets pre-established performance goals during each year.

A summary of the Company’s stock option activity for the 26 weeks ended August 1, 2009 follows:

	26 Weeks Ended
	August 1, 2009 (1)
					Weighted-Average
					Remaining		Aggregate
			Weighted-Average		Contractual		Intrinsic Value
	Options		Exercise Price		Term (in years)		(in thousands)
Outstanding — January 31, 2009		14,496,734	$	15.25
Granted		2,398,150	$	9.04
Exercised (2)		1,027,825	$	7.30
Cancelled		1,145,171	$	15.32
Outstanding — August 1, 2009		14,721,888	$	14.79		4.3	$	52,694
Vested and expected to vest — August 1, 2009		14,367,745	$	14.77		4.3	$	51,663
Exercisable — August 1, 2009		5,416,955	$	7.04		2.7	$	39,828

(1)	As of August 1, 2009, the Company had approximately 29.1 million shares available for stock option grants. This number reflects an increase in the number of shares available for grant as a result of an amendment to the 2005 Plan that was approved by stockholders of the Company on June 16, 2009.
(2)	Options exercised during the 26 weeks ended August 1, 2009 had exercise prices ranging from $4.68 to $12.03.

The weighted-average grant date fair value of stock options granted during the 26 weeks ended August 1, 2009 and August 2, 2008 was $3.53 and $7.19, respectively. The aggregate intrinsic value of options exercised during the 26 weeks ended August 1, 2009 and August 2, 2008 was $6.7 million and $1.4 million, respectively.

Cash received from the exercise of stock options was $4.8 million for the 26 weeks ended August 1, 2009 and $1.6 million for the 26 weeks ended August 2, 2008. The actual tax benefit realized from stock option exercises totaled $7.3 million for the 26 weeks ended August 1, 2009 and $0.2 million for the 26 weeks ended August 2, 2008.

The fair value of stock options was estimated based on the closing market price of the Company’s common stock on the date of the grant using a Black-Scholes option pricing model with the following weighted-average assumptions:

	26 Weeks Ended
	August 1,			August 2,
Black-Scholes Option Valuation Assumptions	2009			2008
Risk-free interest rate (1)		1.7	%		2.5	%
Dividend yield		3.9	%		1.7	%
Volatility factor (2)		62.1	%		44.4	%
Weighted-average expected term (3)	4.5 years			4.3 years
Expected forfeiture rate (4)		8.0	%		8.0	%

(1)	Based on the U.S. Treasury yield curve in effect at the time of grant with a term consistent with the expected life of our stock options.
(2)	Based on a combination of historical volatility of the Company’s common stock and implied volatility.

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(3)	Represents the period of time options are expected to be outstanding, based on historical experience.
(4)	Based upon historical experience.

As of August 1, 2009, there was $14.5 million of unrecognized compensation expense related to non-vested stock option awards that is expected to be recognized over a weighted average period of 1.7 years.

Restricted Stock Grants

Time-based restricted stock awards include two types of awards; time-based restricted stock and time-based restricted stock units. Time-based restricted stock awards vest over three years and participate in nonforfeitable dividends. Time-based restricted stock units vest over three years, however, they may be accelerated to vest over one year if the Company meets pre-established performance goals in the year of grant. Time-based restricted stock units receive dividend equivalents in the form of additional time-based restricted stock units, which are subject to the same restrictions and forfeiture provisions as the original award.

Performance-based restricted stock awards include two types of awards; performance-based restricted stock and performance-based restricted stock units. Performance-based restricted stock awards vest over one year and participate in nonforfeitable dividends. Performance-based restricted stock units cliff vest at the end of a three year period based upon the Company’s achievement of pre-established goals. Performance-based restricted stock units receive dividend equivalents in the form of additional performance-based restricted stock units, which are subject to the same restrictions as the original award.

The grant date fair value of restricted stock awards is based on the closing market price of the Company’s common stock on the date of grant. Historically, the Company has granted only restricted stock awards that entitled the holders to receive nonforfeitable dividends prior to vesting. Beginning with the 2009 restricted stock awards, the Company began to also grant restricted stock unit awards to its employees. The restricted stock unit awards differ from the restricted stock awards in that they do not contain nonforfeitable rights to dividends and are therefore not considered participating securities in accordance with FSP EITF 03-6-1.

A summary of the Company’s restricted stock activity is presented in the following tables.

	Time-Based Restricted Stock					Performance-Based Restricted Stock
	26 Weeks Ended					26 Weeks Ended
	August 1, 2009					August 1, 2009
				Weighted-Average Grant					Weighted-Average Grant
	Shares			Date Fair Value		Shares			Date Fair Value
Nonvested — January 31, 2009		41,000		$	19.97		757,812		$	21.26
Granted		—			—		989,664		$	9.66
Vested		(37,500	)	$	19.69		—			—
Cancelled		—			—		(757,812	)	$	21.26
Nonvested — May 2, 2009		3,500		$	23.01		989,664		$	9.66

	Time-Based Restricted Stock Units					Performance-Based Restricted Stock Units
	26 Weeks Ended					26 Weeks Ended
	August 1, 2009					August 1, 2009
				Weighted-Average Grant				Weighted-Average Grant
	Shares			Date Fair Value		Shares		Date Fair Value
Nonvested — January 31, 2009		—		$	—		—	$	—
Granted		1,853,332			9.79		403,108		9.66
Cancelled		(69,565	)		9.66		—		—
Nonvested — May 2, 2009		1,783,767		$	9.80		403,108	$	9.66

As of August 1, 2009, there was $15.2 million of unrecognized compensation expense related to non-vested restricted stock awards that is expected to be recognized over a weighted average period of 2.6 years.

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10. Income Taxes

The provision for income taxes is based on the current estimate of the annual effective tax rate and is adjusted as necessary for quarter events. The effective income tax rate based on actual operating results for the 13 weeks ended August 1, 2009 was 32.2% compared to 35.9% for the 13 weeks ended August 2, 2008. The effective income tax rate based on actual operating results for the 26 weeks ended August 1, 2009 was 24.8% compared to 36.9% for the 26 weeks ended August 2, 2008. The lower effective income tax rate for 2009 was primarily the result of the lower level of income before income taxes in conjunction with federal and state income tax settlements and other changes in income tax reserves.

The Company records accrued interest and penalties related to unrecognized tax benefits in income tax expense.

The Company recognizes income tax liabilities related to unrecognized tax benefits in accordance with FIN 48 and adjusts these liabilities when its judgment changes as the result of the evaluation of new information not previously available. Unrecognized tax benefits decreased by $16.1 million during the 26 weeks ended August 1, 2009 primarily due to the result of federal and state income tax settlements and other changes in income tax reserves. The Company does not anticipate any significant changes to the unrecognized tax benefits recorded at the balance sheet date within the next 12 months. Refer to Note 12 to the Consolidated Financial Statements for a discussion of a subsequent event related to the repatriation of earnings from the Company’s Canadian subsidiaries.

11. Legal Proceedings

The Company is subject to certain legal proceedings and claims arising out of the conduct of its business. In accordance with SFAS 5, Accounting for Contingencies, management records a reserve for estimated losses when the loss is probable and the amount can be reasonably estimated. If a range of possible loss exists and no anticipated loss within the range is more likely than any other anticipated loss, the Company records the accrual at the low end of the range, in accordance with FASB Interpretation 14, Reasonable Estimation of the Amount of a Loss — an interpretation of FASB Statement No. 5. As the Company believes that it has provided adequate reserves, it anticipates that the ultimate outcome of any matter currently pending against the Company will not materially affect the consolidated financial position or results of operations of the Company.

12. Subsequent Event

On August 18, 2009, the Company approved and repatriated approximately U.S. $92 million from its Canadian subsidiaries. As a result, the Company anticipates it will record an income tax benefit of approximately $0.05 per diluted share during the third quarter of Fiscal 2009.

In addition, subsequent to the 13 weeks ended August 1, 2009, the Company received notice of redemptions at par relating to various ARS. As of September 3, 2009, the Company had received or had been notified of the upcoming receipt of approximately $27 million plus accrued interest. As a result of the subsequent calls, these securities have been classified as short-term investments and are carried at par value in the Consolidated Balance Sheet as of August 1, 2009.

The Company has evaluated the existence of both recognized and unrecognized subsequent events through September 3, 2009, the filing date of this Quarterly Report on Form 10-Q.

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Review by Independent Registered Public Accounting Firm

Ernst & Young LLP, our independent registered public accounting firm, has performed a limited review of the unaudited Consolidated Financial Statements as of and for the 13 week and 26 week periods ended August 1, 2009 and August 2, 2008, as indicated in their report on the limited review included below. Since they did not perform an audit, they express no opinion on the Consolidated Financial Statements referred to above.

Report of Independent Registered Public Accounting Firm

The Board of Directors and Stockholders
American Eagle Outfitters, Inc.

We have reviewed the consolidated balance sheets of American Eagle Outfitters, Inc. (the Company) as of August 1, 2009 and August 2, 2008, and the related consolidated statements of operations and retained earnings for the 13 and 26 week periods ended August 1, 2009 and August 2, 2008 and the consolidated statements of cash flows for the 26 week periods ended August 1, 2009 and August 2, 2008. These financials statements are the responsibility of the Company’s management.

We conducted our reviews in accordance with the standards of the Public Company Accounting Oversight Board (United States). A review of interim financial information consists principally of applying analytical procedures and making inquiries of persons responsible for financial and accounting matters. It is substantially less in scope than an audit conducted in accordance with the standards of the Public Company Accounting Oversight Board, the objective of which is the expression of an opinion regarding the financial statements taken as a whole. Accordingly, we do not express such an opinion.

Based on our reviews, we are not aware of any material modifications that should be made to the consolidated financial statements referred to above for them to be in conformity with U.S. generally accepted accounting principles.

We have previously audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheet of American Eagle Outfitters, Inc. as of January 31, 2009, and the related consolidated statements of operations, comprehensive income, stockholder’s equity, and cash flows for the year then ended not presented herein, and in our report dated March 25, 2009, we expressed an unqualified opinion on those consolidated financials statements. In our opinion, the information set forth in the accompanying consolidated balance sheet as of January 31, 2009, is fairly stated, in all material respects, in relation to the consolidated balance sheet from which it has been derived.

/s/ Ernst & Young LLP

Pittsburgh, Pennsylvania
September 3, 2009

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ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

The following discussion and analysis of financial condition and results of operations should be read in conjunction with our Fiscal 2008 Management’s Discussion and Analysis of Financial Condition and Results of Operations which can be found in our Fiscal 2008 Annual Report on Form 10-K.

In addition, the following discussion and analysis of financial condition and results of operations are based upon our Consolidated Financial Statements and should be read in conjunction with these statements and notes thereto.

This report contains various “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent our expectations or beliefs concerning future events, including the following:

• the planned opening of approximately eight new American Eagle stores and 21 new aerie stores in the United States and Canada during Fiscal 2009;

• the selection of approximately 25 American Eagle stores in the United States and Canada for remodeling during Fiscal 2009;

• the future opening of 77kids by american eagle stores;

• the completion of improvements and expansion at our distribution centers;

• the success of MARTIN + OSA and martinandosa.com;

• the success of aerie by american eagle and aerie.com;

• the expected payment of a dividend in future periods;

• the possibility of growth through acquisitions and/or internally developing additional new brands;

• the possibility that we may be required to take additional temporary or other-than-temporary impairment charges relating to our investment securities; and

• the possibility that the amounts drawn on our demand borrowing agreements will be called for repayment and that the facilities may not be available for future borrowings.

We caution that these forward-looking statements, and those described elsewhere in this report, involve material risks and uncertainties and are subject to change based on factors beyond our control as discussed within Item 1A of this Quarterly Report on Form 10-Q and Item 1A of our Fiscal 2008 Annual Report on Form 10-K. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements.

Key Performance Indicators

Our management evaluates the following items, which are considered key performance indicators, in assessing our performance:

Comparable store sales — Comparable store sales provide a measure of sales growth for stores open at least one year over the comparable prior year period. In fiscal years following those with 53 weeks, the prior year period is shifted by one week to compare similar calendar weeks. A store is included in comparable store sales in the thirteenth month of operation. However, stores that have a gross square footage increase of 25% or greater due to a remodel are removed from the comparable store sales base, but are included in total sales. These stores are returned to the comparable store sales base in the thirteenth month following the remodel. Sales from AEO Direct are not included in comparable store sales.

Our management considers comparable store sales to be an important indicator of our current performance. Comparable store sales results are important to achieve leveraging of our costs, including store payroll, store supplies, rent, etc. Comparable store sales also have a direct impact on our total net sales, cash and working capital.

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Gross profit — Gross profit measures whether we are optimizing the price and inventory levels of our merchandise and achieving an optimal level of sales. Gross profit is the difference between net sales and cost of sales. Cost of sales consists of: merchandise costs, including design, sourcing, importing and inbound freight costs, as well as markdowns, shrinkage, certain promotional costs and buying, occupancy and warehousing costs. Buying, occupancy and warehousing costs consist of: compensation, employee benefit expenses and travel for our buyers; rent and utilities related to our stores, corporate headquarters, distribution centers and other office space; freight from our distribution centers to the stores; compensation and supplies for our distribution centers, including purchasing, receiving and inspection costs; and shipping and handling costs related to our e-commerce operation. The inability to obtain acceptable levels of sales, initial markups or any significant increase in our use of markdowns could have an adverse effect on our gross profit and results of operations.

Operating income — Our management views operating income as a key indicator of our success. The key drivers of operating income are comparable store sales, gross profit, our ability to control selling, general and administrative expenses, and our level of capital expenditures.

Store productivity — Store productivity, including net sales per average square foot, sales per productive hour, average unit retail price, conversion rate, the number of transactions per store, the number of units sold per store and the number of units per transaction, is evaluated by our management in assessing our operational performance.

Inventory turnover — Our management evaluates inventory turnover as a measure of how productively inventory is bought and sold. Inventory turnover is important as it can signal slow moving inventory. This can be critical in determining the need to take markdowns on merchandise.

Cash flow and liquidity — Our management evaluates cash flow from operations, investing and financing in determining the sufficiency of our cash position. Cash flow from operations has historically been sufficient to cover our uses of cash. Our management believes that cash flow from operations will be sufficient to fund anticipated capital expenditures and working capital requirements.

Results of Operations

Overview

Second quarter financial results declined over last year due to the current consumer environment and challenges within the AE business. Total sales declined 5% and comparable store sales declined 10%, reflecting lower traffic and transactions within the AE Brand. Our merchandise margin was lower and rent increased as a percent to net sales. Selling, general and administrative expenses declined slightly over the prior year, but increased 100 basis points as a percent to net sales.

Operating income declined 48% to a rate of 7.0% for the 13 weeks ended August 1, 2009 compared to 13.0% for the 13 weeks ended August 2, 2008. Net income for the 13 weeks ended August 1, 2009 decreased 52% to $28.6 million, or 4.3% as a percent of net sales. Net income per diluted common share also decreased 52% to $0.14 versus $0.29 last year.

We had $728.3 million in cash and cash equivalents, short-term and long-term investments as of August 1, 2009. This included $228.1 million of investments in ARS, net of impairment.

Our business is affected by the pattern of seasonality common to most retail apparel businesses. The results for the current and prior periods are not necessarily indicative of future financial results.

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The following table shows the percentage relationship to net sales of the listed line items included in our Consolidated Statements of Operations.

	13 Weeks Ended						26 Weeks Ended
	August 1,			August 2,			August 1,			August 2,
	2009			2008			2009			2008
Net sales		100.0	%		100.0	%		100.0	%		100.0	%
Cost of sales, including certain buying, occupancy and warehousing expenses		62.2			58.0			63.0			58.4
Gross profit		37.8			42.0			37.0			41.6
Selling, general and administrative expenses		25.4			24.4			25.7			25.4
Depreciation and amortization expense		5.4			4.6			5.5			4.6
Operating income		7.0			13.0			5.8			11.6
Other (expense) income, net		(0.6	)		0.6			(0.5	)		0.8
Income before income taxes		6.4			13.6			5.3			12.4
Provision for income taxes		2.1			4.9			1.3			4.6
Net Income		4.3	%		8.7	%		4.0	%		7.8	%

The following table shows our consolidated store data for the 26 weeks ended August 1, 2009 and August 2, 2008.

	26 Weeks Ended
	August 1,			August 2,
	2009			2008
Number of stores:
Beginning of period		1,098			987
Opened		23			70
Closed		(7	)		(3	)
End of Period		1,114			1,054
Total gross square feet at end of period		6,430,960			6,092,855

Our operations are conducted in one reportable segment which includes 954 U.S. and Canadian AE retail stores, 132 aerie stand-alone retail stores, 28 MARTIN + OSA retail stores and AEO Direct.

Comparison of the 13 weeks ended August 1, 2009 to the 13 weeks ended August 2, 2008

Net Sales

Net sales for the 13 weeks ended August 1, 2009 decreased 5% to $657.6 million compared to $688.8 million for the 13 weeks ended August 2, 2008. The decrease resulted primarily from a 10% decrease in comparable store sales partially offset by a 17% increase in sales from our e-commerce operation and an increase in gross square feet due to new and remodeled stores.

Within the AE Brand, negative comparable store sales were driven by a mid single-digit decrease in our traffic. Comparable store sales declined in the high-single and low-double digits in both the AE Brand women’s and men’s business, respectively.

Gross Profit

Gross profit for the 13 weeks ended August 1, 2009 was $248.8 million, or 37.8% as a rate to net sales, compared to $289.4 million, or 42.0% as a rate to net sales last year. Merchandise margin declined by 190 basis points, primarily due to increased markdowns related to the AE Brand and increased promotional costs. Buying, occupancy and warehousing costs increased by 230 basis points, due primarily to an increase in rent as a percent to net sales related to new store openings and the second quarter comparable store sales decline. There was $2.0 million of share-based payment expense included in gross profit for the period compared to $1.3 million last year.

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Our gross profit may not be comparable to that of other retailers, as some retailers include all costs related to their distribution network as well as design costs in cost of sales and others may exclude a portion of these costs from cost of sales, including them in a line item such as selling, general and administrative expenses. Refer to Note 2 to the Consolidated Financial Statements for a description of our accounting policy regarding cost of sales, including certain buying, occupancy and warehousing expenses.

Selling, General and Administrative Expenses

Selling, general and administrative expenses decreased slightly to $167.2 million from $167.9 million last year, however, as a percent to net sales, it increased by 100 basis points to 25.4% from 24.4% last year. The higher rate is primarily due to increased store payroll as well as negative comparable store sales, despite cost control initiatives that have resulted in savings in the areas of advertising (50 basis points), travel (20 basis points) and services purchased (10 basis points). There was $2.3 million of share-based payment expense included in selling, general and administrative expenses compared to $2.7 million last year.

Depreciation and Amortization Expense

Depreciation and amortization expense as a percent to net sales increased to 5.4% for the 13 weeks ended August 1, 2009 compared to 4.6% for the corresponding period last year. Depreciation and amortization expense increased to $35.3 million compared to $32.1 million last year. These increases are primarily due to a greater property and equipment base driven by our level of capital expenditures related to new stores, as well as the completion of information technology, distribution centers, and corporate headquarters projects. As a percent to net sales, the increase can be attributed to the factors noted above as well as the impact of the negative comparable store sales.

Other (Expense) Income, Net

Other (expense) income, net was ($3.9) million compared to $4.0 million last year, primarily due to a non-cash, non-operating foreign currency loss related to holding U.S. dollars in our Canadian subsidiary in anticipation of repatriation, as well as lower income as a result of lower investment balances and lower interest rates. Refer to Note 12 to the Consolidated Financial Statements for more information regarding the repatriation.

Provision for Income Taxes

The provision for income taxes is based on the current estimate of the annual effective tax rate and is adjusted as necessary for quarter events. The effective income tax rate based on actual operating results for the 13 weeks ended August 1, 2009 was 32.2% compared to 35.9% for the 13 weeks ended August 2, 2008. The lower effective income tax rate this year was primarily the result of the lower level of income before income taxes in conjunction with federal and state income tax settlements and other changes in income tax reserves.

Net Income

Net income decreased to $28.6 million, or 4.3% as a percent to net sales, from $59.8 million, or 8.7% as a percent to net sales last year. Net income per diluted common share decreased to $0.14 from $0.29 in the prior year. The decreases are attributable to the factors noted above.

Comparison of the 26 weeks ended August 1, 2009 to the 26 weeks ended August 2, 2008

Net Sales

Net sales for the 26 weeks ended August 1, 2009 decreased 5% to $1.270 billion compared to $1.329 billion for the 26 weeks ended August 2, 2008. The decrease resulted primarily from a 10% decrease in comparable store sales despite a 21% increase in sales from our e-commerce operation and an increase in gross square feet due to new and remodeled stores.

Gross Profit

Gross profit for the 26 weeks ended August 1, 2009 was $469.8 million, or 37.0% as a rate to net sales, compared to $553.1 million, or 41.6% as a rate to net sales last year. Merchandise margin declined by 220 basis points, primarily due to increased markdowns and lower initial markup related to the AE Brand. Buying, occupancy and warehousing costs increased by 240 basis points, due primarily to an increase in rent as a percent net sales related to new store openings and the comparable store sales decline. There was $4.3 million of share-based payment expense included in gross profit for the period compared to $2.8 million last year.

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Selling, General and Administrative Expenses

Selling, general and administrative expenses decreased approximately 3% to $325.9 million from $337.5 million, however, increased by 30 basis points, as a percent to net sales, to 25.7% from 25.4% last year. The higher rate is primarily due to an increase in store payroll as well as negative comparable store sales, despite cost control initiatives that have resulted in savings in the areas of advertising (50 basis points), travel (30 basis points) and services purchased (20 basis points). There was $5.6 million of share-based payment expense included in selling, general and administrative expenses compared to $10.1 million last year.

Depreciation and Amortization Expense

Depreciation and amortization expense as a percent to net sales increased to 5.5% for 26 weeks ended August 1, 2009 compared to 4.6% for the corresponding period last year. Depreciation and amortization expense increased to $70.2 million compared to $61.6 million last year. These increases are primarily due to a greater property and equipment base driven by our level of capital expenditures related to new stores, as well as the completion of information technology, distribution centers, and corporate headquarters projects. As a percent to net sales, the increase can be attributed to the factors noted above as well as the impact of the negative comparable store sales.

Other (Expense) Income, Net

Other (expense) income, net was ($6.2) million compared to $10.4 million last year primarily due to a non-cash, non-operating foreign currency loss related to holding U.S. dollars in our Canadian subsidiary in anticipation of repatriation, as well as lower income as a result of lower investment balances, lower interest rates and a $2.7 million realized loss on the sale of preferred securities in Fiscal 2009.

Provision for Income Taxes

The provision for income taxes is based on the current estimate of the annual effective tax rate and is adjusted as necessary for quarter events. The effective income tax rate for the 26 weeks ended August 1, 2009 was 24.8% compared to 36.9% for the 26 weeks ended August 2, 2008. The lower effective income tax rate this year was primarily the result of the lower level of income before income taxes in conjunction with federal and state income tax settlements and other changes in income tax reserves.

Net Income

Net income decreased to $50.5 million, or 4.0% as a percent to net sales, from $103.7 million, or 7.8% as a percent to net sales last year. Net income per diluted common share decreased to $0.24 from $0.50 in the prior year. The decreases were attributable to the factors noted above.

Impact of Current Market Conditions

Our sales performance for the 13 and 26 weeks ended August 1, 2009 reflected, in part, the current consumer climate and promotional sales environment across the retail sector. We believe that the economy and credit market uncertainty have negatively impacted consumer confidence and spending.

International Expansion

In May 2009, we entered into an international franchise development agreement with Alshaya Trading Co., to open a series of American Eagle stores throughout the Middle East over the next several years. We anticipate that the first franchised store will open during 2010. This franchise arrangement does not involve a capital investment from AEO and requires minimal operational involvement.

Fair Value Measurements

SFAS 157 defines fair value, establishes a framework for measuring fair value in accordance with GAAP, and expands disclosures about fair value measurements. Fair value is defined under SFAS 157 as the exit price associated with the sale of an asset or transfer of a liability in an orderly transaction between market participants at the measurement date. The Company has adopted the provisions of SFAS 157 as of February 3, 2008, for items measured at fair value on a recurring basis, which consist of financial instruments including ARS and ARPS. Additionally, we have adopted the provisions of FSP FAS 107-1, FSP FAS 157-4 and FSP FAS 115-2 as of May 3, 2009 for our financial instruments measured at fair value. We adopted the provisions of FSP FAS 157-2 as of February 1, 2009 for our items measured at fair value on a nonrecurring basis, including goodwill and property and equipment.

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Financial Instruments

Valuation techniques used to measure fair value under SFAS 157 must maximize the use of observable inputs and minimize the use of unobservable inputs. In addition, SFAS 157 establishes a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value. These tiers include:

• Level 1 — Quoted prices in active markets for identical assets or liabilities. Our cash and cash equivalents are reported at fair value utilizing Level 1 inputs. For these items, quoted current market prices are readily available.

• Level 2 — Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities. As of August 1, 2009, we did not measure any of our financial instruments using Level 2 inputs.

• Level 3 — Unobservable inputs (i.e. projections, estimates, interpretations, etc.) that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. We have concluded that our ARS and ARPS investments represent a Level 3 valuation and should be valued using a discounted cash flow analysis. The assumptions used in preparing the discounted cash flow model include estimates for interest rates, timing and amount of cash flows and expected recovery periods of the securities.

As of August 1, 2009, we held certain assets that are required to be measured at fair value on a recurring basis. These include cash equivalents and short and long-term investments, including ARS and ARPS.

In accordance with SFAS 157, the following table represents our fair value hierarchy for our financial assets (cash equivalents and investments) measured at fair value on a recurring basis as of August 1, 2009:

	Fair Value Measurements at August 1, 2009
			Quoted Market
			Prices in Active				Significant
			Markets for		Significant Other		Unobservable
	Carrying Amount		Identical Assets		Observable Inputs		Inputs
(In thousands)	as of August 1, 2009		(Level 1)		(Level 2)		(Level 3)
Cash and Cash Equivalents
Cash	$	72,708	$	72,708	$	—	$	—
Treasury bills		100,000		100,000		—		—
Money-market		327,555		327,555		—		—
Total cash and cash equivalents		500,263		500,263		—		—
Short-term Investments
Student-loan backed ARS		5,700		—		—		5,700
State and local government ARS		23,825		—		—		23,825
Total Short-term Investments		29,525		—		—		29,525
Long-term Investments
Student-loan backed ARS		146,184		—		—		146,184
State and local government ARS		39,717		—		—		39,717
Auction rate preferred securities (“ARPS”)		12,658		—		—		12,658
Total Long-term Investments		198,559		—		—		198,559
Total	$	728,347	$	500,263	$	—	$	228,084

We used a discounted cash flow (“DCF”) model to value our Level 3 investments. The assumptions in the our model included different recovery periods, ranging from one year to 11 years, depending on the type of security and varying discount factors for yield, ranging from 0.4% to 11.1%, and illiquidity, ranging from 0.3% to 1.0%. These assumptions are subjective. They are based on our current judgment and our view of current market conditions. The use of different assumptions would result in a different valuation and related charge.

As a result of the discounted cash flow analysis, for the 13 weeks ended August 1, 2009 we recognized a net recovery of $3.2 million ($2.0 million, net of tax), which reduced the total cumulative impairment recognized in OCI as of August 1, 2009 to $15.8 million ($9.7 million, net of tax) from $19.1 million ($11.8 million, net of tax) as of May 2, 2009.  Recovery of $5.9 million ($3.6 million, net of tax) primarily related to certain federally-insured student loan ARS was partially offset by declines in fair value of $2.7 million ($1.6 million, net of tax) primarily related to privately-insured student loan ARS. These amounts were recorded in other comprehensive income (“OCI”) and resulted in an increase in the investments’ estimated fair values.

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The recovery of prior impairment was primarily driven by favorable changes in the discount rate during the quarter.  The net increase in fair value was partially offset by $0.2 million ($0.1 million, net of tax) of other-than-temporary impairment recorded in earnings during the 13 weeks ended August 1, 2009 as a result of a credit rating downgrade on our ARPS.  As of May 3, 2009, we adopted FSP FAS 115-2, which modifies the requirements for recognizing total OTTI and changes the impairment model for debt securities.  In addition, FSP FAS 115-2 requires additional disclosures relating to debt and equity securities both in the interim and annual periods as well as requires us to present total OTTI in the Consolidated Statements of Operations, with an offsetting reduction for any non-credit loss impairment amount.  We determined that the $0.2 million discussed above was related to credit losses and was therefore recorded in earnings.

The following table presents a rollforward of the amount of OTTI related to credit losses that have been recognized in earnings:

	26 Weeks Ended
(In thousands)	August 1, 2009
Beginning balance of credit losses previously recognized in earnings	$	—
Current period OTTI credit losses recognized in earnings		225
Ending balance of cumulative credit losses recognized in earnings	$	225

The reconciliation of our assets measured at fair value on a recurring basis using unobservable inputs (Level 3) is as follows:

	Level 3 (Unobservable inputs)
							Student
							Loan-
				Auction-			Backed			Auction-
				Rate			Auction-			Rate
				Municipal			Rate			Preferred
(In thousands)	Total			Securities			Securities			Securities
Carrying Value at January 31, 2009	$	251,007		$	69,970		$	169,254		$	11,783
Settlements		(42,150	)		(6,750	)		(35,400	)		—
Gains and (losses):
Reported in earnings		(225	)		—			—			(225	)
Reported in OCI		19,452			322			18,030			1,100
Balance at August 1, 2009	$	228,084		$	63,542		$	151,884		$	12,658

Refer to Note 12 to the Consolidated Financial Statements for information regarding a subsequent event relating to our ARS.

Non-Financial Assets

Our non-financial assets, which include goodwill and property and equipment, are not required to be measured at fair value on a recurring basis. However, if certain triggering events occur, or if an annual impairment test is required and we are required to evaluate the non-financial instrument for impairment, a resulting asset impairment would require that the non-financial asset be recorded at estimated fair value. During the 13 weeks ended August 1, 2009, there were no triggering events that prompted an asset impairment test our non-financial assets. Accordingly, we did not measure any non-recurring, non-financial assets or recognize any amounts in earnings related to changes in fair value for the 13 weeks ended August 1, 2009.

Liquidity and Capital Resources

Our uses of cash are generally for working capital, the construction of new stores and remodeling of existing stores, information technology upgrades, distribution center improvements and expansion, the purchase of both short and long-term investments, the repurchase of common stock and the payment of dividends. Historically, these uses of cash have been funded with cash flow from operations and existing cash on hand. Additionally, our uses of cash include the completion of our new corporate headquarters, the development of aerie by American Eagle and 77kids by american eagle and the continued investment in the operations of MARTIN + OSA. We expect to be able to fund our future cash requirements through current cash holdings as well as cash generated from operations. In the future, we expect that our uses of cash will also include new brand concept development, including development of 77kids by american eagle.

Our growth strategy includes internally developing new brands and the possibility of further franchising arrangements or acquisitions. We periodically consider and evaluate these options to support future growth. In the event we do pursue such

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options, we could require additional equity or debt financing. There can be no assurance that we would be successful in closing any potential transaction, or that any endeavor we undertake would increase our profitability.

The following sets forth certain measures of our liquidity:

	August 1,		January 31,		August 2,
	2009		2009		2008
Working Capital (in 000’s)	$	634,361	$	523,596	$	473,619
Current Ratio		2.60		2.30		2.23

The increase in working capital as of August 1, 2009, compared to January 31, 2009, resulted from an increased cash and cash equivalents balance due to the liquidation of long-term investments as well as a lower unredeemed gift cards and gift certificates balance and increased inventory due to seasonality. The increase in working capital as of August 1, 2009, compared to August 2, 2008, is primarily related to an increase in cash and cash equivalents as a result of the liquidation of long-term investments.

Cash Flows from Operating Activities

Net cash provided by operating activities totaled $80.9 million and $38.9 million for the 26 weeks ended August 1, 2009 and August 2, 2008, respectively. Our major source of cash from operations was merchandise sales. Our primary outflows of cash for operations were for the payment of operational costs and the purchase of inventory.

Cash Flows from Investing Activities

Investing activities for the 26 weeks ended August 1, 2009 included $73.0 million used for capital expenditures, partially offset by $49.9 million of proceeds from the sale of investments classified as available-for-sale. Investing activities for the 26 weeks ended August 2, 2008 included $325.0 million from the net sale of investments classified as available-for-sale, partially offset by $157.5 million used for capital expenditures.

Cash Flows from Financing Activities

Cash used for financing activities consisted primarily of $41.4 million for the payment of dividends for the 26 weeks ended August 1, 2009. For the 26 weeks ended August 2, 2008, cash provided by financing activities primarily included proceeds from a $75.0 million borrowing against our demand facilities, partially offset by $40.9 million used for the payment of dividends.

Credit Facilities

We have borrowing agreements with three separate financial institutions under which it may borrow an aggregate of $325.0 million. Of this amount, $200.0 million can be used for demand letter of credit facilities and $100.0 million can be used for demand line borrowings. The remaining $25.0 million can be used for either letters of credit or demand line borrowings at our discretion. During the 13 weeks ended August 1, 2009, we reduced the amount of credit available that could be used for either letters of credit or as a demand line from $100.0 million to $25.0 million. This request was made by the lender due to our low utilization of this credit facility. The reduction was effective July 3, 2009 and had no material impact on our Consolidated Financial Statements or on our ability to fund its operations. As of August 1, 2009, we had outstanding demand letters of credit of $70.2 million and demand line borrowings of $75.0 million. We have renewed the demand line credit facilities comprising the $100.0 million borrowing capacity. Each of the two demand line facilities provides $50.0 million of borrowing capacity. The expiration dates of the two demand line facilities are April 21, 2010 and May 22, 2010. The outstanding amounts on the demand line borrowings can be called for repayment by the financial institutions at any time. Additionally, the availability of any remaining borrowings is subject to acceptance by the respective financial institution. The average borrowing rate on the demand lines was 2.6% and we have incorporated the outstanding demand line borrowings into working capital.

Capital Expenditures

Capital expenditures for the 26 weeks ended August 1, 2009 included approximately $48 million related to investments in our AE stores, including 23 new AE and aerie stores in the United States and Canada and 14 remodeled stores in the United States. Additionally, we continued to support our infrastructure growth by investing in home office projects including the construction of our corporate headquarters in Pittsburgh, Pennsylvania (approximately $16 million), the expansion and improvement of our distribution centers (approximately $5 million) and information technology (approximately $4 million).

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For Fiscal 2009, we have significantly lowered our capital spending plans driven by our decision to open fewer new stores. Therefore, we expect capital expenditures to be in the range of $110 million to $135 million with approximately half of the amount relating to store growth and renovation. This includes approximately eight new and approximately 25 remodeled AE stores, including our new flagship store in the Times Square area of New York, New York, and 21 new aerie stores. The remaining half relates to the completion of our current distribution center and headquarters projects, as well as information technology initiatives.

Stock Repurchases

During Fiscal 2007, our Board of Directors (the “Board”) authorized a total of 60.0 million shares of our common stock for repurchase under our share repurchase program with expiration dates extending into Fiscal 2010. We did not repurchase any shares as part of our publicly announced programs during Fiscal 2008 or during the 26 weeks ended August 1, 2009. As of August 1, 2009, we had 41.3 million shares remaining authorized for repurchase. These shares will be repurchased at our discretion. Of the 41.3 million shares that may yet be purchased under the program, the authorization relating to 11.3 million shares expires at the end of Fiscal 2009 and the authorization relating to 30.0 million shares expires at the end of Fiscal 2010.

During the 26 week periods ended August 1, 2009 and August 2, 2008, we repurchased approximately 14,000 shares and 0.2 million shares, respectively, from certain employees at market prices totaling approximately $0.2 million and $3.4 million, respectively. These shares were repurchased for the payment of taxes in connection with share-based payments, as permitted under the 2005 Plan.

All of the aforementioned share repurchases have been recorded as treasury stock.

Dividends

During the 13 weeks ended August 1, 2009, our Board declared a quarterly cash dividend of $0.10 per share, which was paid on July 17, 2009.

Subsequent to the 13 weeks ended August 1, 2009, our Board declared a quarterly cash dividend of $0.10 per share, payable on October 9, 2009 to stockholders of record at the close of business on September 28, 2009. The payment of future dividends is at the discretion of our Board and is based on future earnings, cash flow, financial condition, capital requirements, changes in U.S. taxation and other relevant factors. It is anticipated that any future dividends will be declared and paid on a quarterly basis.

Critical Accounting Policies

Our critical accounting policies are described in Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations, and in the notes to our Consolidated Financial Statements for the year ended January 31, 2009 contained in our Fiscal 2008 Annual Report on Form 10-K. Any new accounting policies or updates to existing accounting policies as a result of new accounting pronouncements have been discussed in the notes to our Consolidated Financial Statements in this Quarterly Report on Form 10-Q. The application of our critical accounting policies may require management to make judgments and estimates about the amounts reflected in the Consolidated Financial Statements. Management uses historical experience and all available information to make these estimates and judgments, and different amounts could be reported using different assumptions and estimates.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

There were no material changes in our exposure to market risk from January 31, 2009. Our market risk profile as of January 31, 2009 is disclosed in Item 7A, Quantitative and Qualitative Disclosures About Market Risk, of our Fiscal 2008 Annual Report on Form 10-K.

ITEM 4. CONTROLS AND PROCEDURES.

Disclosure Controls and Procedures

We maintain disclosure controls and procedures that are designed to provide reasonable assurance that information required to be disclosed in our reports under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to our management including our Principal Executive Officer and our Principal Financial Officer, as appropriate, to allow timely decisions regarding required disclosure. In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives.

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In connection with the preparation of this Quarterly Report on Form 10-Q, as of August 1, 2009, an evaluation was performed under the supervision and with the participation of our management, including the Principal Executive Officer and Principal Financial Officer, of the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act). Based upon that evaluation, our Principal Executive Officer and our Principal Financial Officer have concluded that our disclosure controls and procedures were effective at the reasonable assurance level as of the end of the period covered by this Quarterly Report on Form 10-Q.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during the 13 weeks ended August 1, 2009 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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PART II — OTHER INFORMATION

ITEM 1A. RISK FACTORS.

Risk factors that affect our business and financial results are discussed within Item 1A of our Fiscal 2008 Annual Report on Form 10-K. There have been no material changes to the disclosures relating to this item from those set forth in our Fiscal 2008 Annual Report on Form 10-K.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

Issuer Purchases of Equity Securities

The following table provides information regarding our repurchases of our common stock during the 13 weeks ended August 1, 2009.

	Total				Total Number of		Maximum Number of
	Number of		Average		Shares Purchased as		Shares that May
	Shares		Price Paid		Part of Publicly		Yet Be Purchased
Period	Purchased		Per Share		Announced Programs		Under the Program
		(1)		(2)		(1)		(1)(3)
Month #1 (May 3, 2009 through May 30, 2009)		—	$	—		—		41,250,000
Month #2 (May 31, 2009 through July 4, 2009)		—	$	—		—		41,250,000
Month #3 (July 5, 2009 through August 1, 2009)		1,228	$	14.26		—		41,250,000
Total		1,228	$	14.26		—		41,250,000

(1)	Shares purchased during Month #3 were all repurchased from employees for the payment of taxes in connection with share-based payments.
(2)	Average price paid per share excludes any broker commissions paid.
(3)	In May 2007, our Board authorized the repurchase of 23.0 million shares of our common stock. In January 2008, our Board authorized the repurchase of an additional 30.0 million shares of our common stock for a total of 53.0 million shares authorized for repurchase. Of the 41.3 million shares that may yet be purchased under the program, the authorization relating to 11.3 million shares expires at the end of Fiscal 2009 and the authorization relating to 30.0 million shares expires at the end of Fiscal 2010.

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ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

(a) We held our 2009 Annual Meeting of Stockholders on June 16, 2009. Holders of 185,641,195 shares of our common stock were present in person or by proxy, representing approximately 90% of our 206,530,578 shares outstanding on the record date.

(b) and (c) The following persons were elected as Class II directors of the Board of Directors to serve a three year term until the annual meeting in 2012 or until their successors are duly elected and qualified. Each person received the number of votes for or the number of votes with authority withheld indicated below:

Name	Shares For		Shares Against		Shares Withheld
Janice E. Page		174,638,267		10,889,445		113,483
J. Thomas Presby		171,952,639		13,567,789		120,766
Gerald E. Wedren		163,434,861		22,055,233		151,101

The following persons continue to serve as Class I directors: Michael G. Jesselson, Roger S. Markfield, and Jay L. Schottenstein. The following persons continue to serve as Class III directors: Jon P. Diamond, Alan T. Kane, Cary D. McMillan, and James V. O’Donnell.

The proposal to amend and restate the Company’s 2005 Stock Award and Incentive Plan passed. It received 137,645,192 shares for, 21,161,855 shares against and 5,613,520 shares abstain.

The proposal to ratify the appointment of Ernst & Young LLP as our independent registered public accounting firm passed. It received 185,012,723 shares for, 430,140 shares against and 198,332 shares abstain.

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ITEM 6. EXHIBITS.

* Exhibit 15	Acknowledgement of Independent Registered Public Accounting Firm
* Exhibit 31.1	Certification by James V. O’Donnell pursuant to Rule 13a-14(a) or Rule 15d-14(a)
* Exhibit 31.2	Certification by Joan Holstein Hilson pursuant to Rule 13a-14(a) or Rule 15d-14(a)
**Exhibit 32.1	Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
**Exhibit 32.2	Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

*	Filed with this report.
**	Furnished with this report.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Dated: September 3, 2009

American Eagle Outfitters, Inc. (Registrant)
By:	/s/ James V. O’Donnell
	James V. O’Donnell
	Chief Executive Officer (Principal Executive Officer)
By:	/s/ Joan Holstein Hilson
	Joan Holstein Hilson
	Executive Vice President and Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer)

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