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UNITED STATES
SECURITIES AND EXCHANGE
COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of The
Securities Exchange Act of 1934
Date of Report
(Date of earliest event reported)
October 4, 2006
AMERICAN EAGLE OUTFITTERS, INC.
(Exact name of registrant as specified
in its charter)
150 Thorn Hill Drive
(724) 776-4857
(Registrant's telephone number, including area code)
N/A
(Former name or former address, if
changed since last report)
Check the appropriate box below if the
Form 8-K filing is intended to simultaneously satisfy the filing obligation of
the registrant under any of the following provisions (see General Instruction
A.2. below):
SIGNATURE Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
/s/
Joan Holstein Hilson
Executive Vice President
and Chief Financial Officer, AE Brand
Description EXHIBIT 99.1 NEWS RELEASE AMERICAN EAGLE OUTFITTERS Reports September Sales of $233.4 Million on a Same Store Sales
Increase of 19% Raises Third Quarter EPS Guidance Warrendale, PA, October 4, 2006 -- American Eagle Outfitters, Inc. (NASDAQ:
AEOS) today announced that total sales for the month ended September 30, 2006
increased 26% to $233.4 million, compared to $184.8 million for the month ended
October 1, 2005. Comparable store sales increased 19% for the month. September sales performance was driven by a well-received fall collection,
which added freshness to stores during a key back-to-school selling period.
Stores featured fresh colors, on-trend silhouettes and strong key items.
Additionally, in early September, the company's new intimates sub-brand,
aerie by American Eagle, debuted across the chain, to a positive customer
response. Total sales for the year-to-date thirty-five week
period ended September 30, 2006 increased 17% to $1.635 billion, compared to
$1.395 billion for the thirty-five week period ended October 1, 2005. Comparable
store sales increased 11% for the year-to-date period. Based on better-than-expected September performance, the company is raising
its third quarter earnings guidance to $0.61 to $0.63 per share, compared to
$0.47 per share last year. Previous third quarter guidance was $0.56 to $0.58
per share. Third quarter guidance includes stock option expense of approximately
$0.01 per share. For the year, stock option expense is expected to be
approximately $0.04 to $0.05 per share. To access our recorded monthly sales commentary, please call 800-642-1687,
conference code 3282124#. A
Warrendale, Pennsylvania
[ ]
Written
communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)
[ ]
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)
[ ]
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
Act (17 CFR 240.14d-2(b))
[ ]
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
Act (17 CFR 240.13e-4(c))
AMERICAN EAGLE OUTFITTERS, INC.
(Registrant)
Date:
October 5, 2006
By:
Joan Holstein Hilson
EXHIBIT INDEX
Exhibit
Number
99.1*
Press Release dated October 4, 2006 announcing
September sales
99.2*
September Sales Commentary Transcript dated
October 4, 2006
* Such Exhibit is being "furnished" (not filed) pursuant to
Item 7.01 of the Current Report on Form 8-K.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release contains forward-looking statements, which represent our expectations or beliefs concerning future events, specifically regarding third quarter earnings. All forward-looking statements made by the company involve material risks and uncertainties and are subject to change based on factors beyond the company's control. Such factors include, but are not limited to the risk that the company's third quarter sales, markdowns and/or earnings expectations may not be achieved and those other risks described in the Risk Factor Section of the company's Form 10-K and Form 10-Q filed with the Securities and Exchange Commission. Accordingly, the company's future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. The company does not undertake to publicly update or revise its forward-looking statements even if future changes make it clear that projected results expressed or implied will not be realized.
CONTACT: |
American Eagle Outfitters, Inc. |
Judy Meehan, 724-776-4857 |
OR |
Financial Media Contact |
Berns Communications Group |
Stacy Berns or Melissa Jaffin, 212-994-4660 |
EXHIBIT 99.2
American Eagle Outfitters, Inc.
September 2006
Recorded Sales Commentary Transcript dated October 4, 2006
Good afternoon and welcome to the American Eagle Outfitters September 2006 Sales Commentary. This is Judy Meehan, Senior Director of Investor Relations. During this call, I will make certain forward-looking statements based on our current expectations. Actual results may be materially different based on risk factors included in our quarterly and annual reports filed with the SEC.
We are extremely pleased with September performance, again exceeding our expectations. Our fall collection was well-received and added freshness to our stores during a key selling period in late back-to-school markets. Stores featured fresh colors, on-trend silhouettes and strong key items, consistent with our Destination AE strategy of driving category growth. The timing of our fall merchandise update, which was one week earlier than last year, particularly benefited sales in the first week of the month.
Also, in early September our new intimates sub-brand, aerie by American Eagle, debuted across our chain to a very positive customer response.
Total September sales of $233.4 million increased 26% compared to $184.8 million last year. We delivered a comparable store sales increase of 19%, following a 13% comp increase in September of last year.
Men's and women's both achieved a comp in the positive high-teens. The best performing categories included men's and women's knit tops, jeans, graphic tee shirts and fleece. In addition, women's sweaters and aerie intimates generated strong comps in September.
Sales were driven by the following positive metrics: The average transaction value increased in the low double-digits, with units per transaction increasing in the mid single-digits. Our average unit retail price also increased in the mid single-digits, due to less promotional activity compared to last year. Strong store traffic and an increase in conversion rate led to a high single-digit increase in the number of transactions per store and a mid-teen increase in the number of units sold per store.
Positive comps by week compared to comp increases last year as follows:
All geographic regions comped positively as follows:
AE.com performed well, with sales increasing 46% compared to last year. Strong traffic, an increased conversion rate as well as a highly successful launch of aerie.com drove September sales.
Yesterday, we updated our floor-set and kicked off our new "eagle fleece event" across the chain, highlighting our fleece collection and new fall arrivals. And, we look forward to our initial holiday assortment, which will arrive in stores on October 24th.
Last night, we launched "aerie Tuesdays on The CW", an innovative partnership designed to create awareness and excitement around our new intimates sub-brand. Real-life aerie customers are featured in 30-second, unscripted chat sessions, which are filmed in an AE store and appear during the popular Gilmore Girls and Veronica Mars shows through December 5.
Based on better than expected September performance, we are raising our third quarter earnings guidance to $0.61 to $0.63 per share, compared to $0.47 last year. Our previous third quarter guidance was $0.56 to $0.58 per share. The third quarter guidance includes approximately $0.01 of stock option expense, which was not reflected last year.
Thank you for your continued interest in American Eagle Outfitters.