Exhibit 99.6

Avalon Oil & Gas Appoints Expert Advisor in Strategic Technology Investment
Monday July 23, 4:01 pm ET

MINNEAPOLIS--(BUSINESS WIRE)--Avalon Oil & Gas, Inc., (OTCBB:AOGN - News;
"Avalon") announced the appointment of Dr. D. Bruce Merrifield as an expert
advisor. Dr. Merrifield is currently President and CEO of Pridco Management,
distinguished visiting Professor at Georgetown University, and Professor
Emeritus of the Wharton School of the University of Pennsylvania, as a Chaired
Professor of Innovation and Entrepreneurial Management. He is a former Vice
President of Technology for the Occidental Petroleum Company and a Director of
the Gas Technology Institute.

Kent A. Rodriguez, Avalon's President and CEO, said "Avalon welcomes the senior
leadership of Dr. Merrifield to help us realize the full market value of the
company's investment in innovative energy technologies." Avalon's expansion into
energy technology commercialization leverages Avalon's investment strategy to
acquire and enhance oil and gas producing properties.

Dr. Merrifield brings to Avalon his considerable expertise from an exemplary
technology leadership career in both public and private sectors. He served as
Assistant Secretary in the U.S. Department of Commerce for Technology and also
Undersecretary for Economic Affairs in the Reagan Administration; where he was
instrumental in Technology Transfer legislation to enable Federal research
funding for private sector access. Under his leadership, the R & D Limited
Partnership model for collaborative research (now known as the LLC) was created,
along with Sematech and like consortia, Innovation Centers and New Business
Incubators across the country. His Office created the Quality Productivity Award
(which was later renamed the Baldridge Award), and various critical legislation
to protect U.S. patents and intellectual property; foster technology
commercialization and economic growth.

Upon joining Avalon's advisory team, Dr. Merrifield commented "It is critical
that our country pursues production enhancing technologies to move us toward
energy independence. Avalon's strategy to bring promising innovations to market
is important to foster our domestic energy industry's competitiveness in the
long run."

As an Advisor to Avalon, Dr. Merrifield's expertise in collaborative
commercialization of emerging technologies will support development of its
intellectual property assets encompassing solutions for paraffin wax mitigation,
hazardous gas leak detection and intelligent reservoir mapping systems.

Please see the company's website: www.avalonoilinc.com for additional
information on Dr. Merrifield and Avalon's oil and gas production technology
investments.

Avalon Oil & Gas, Inc. is an independent oil and gas company engaged in the
acquisition of oil and gas producing properties with multiple enhancement
opportunities.

Forward-looking statements in the release are made pursuant to the Safe Harbor
Provisions of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to certain risks and uncertainties, and
actual results could differ from those discussed. This is material information
only and is not an offer or solicitation to buy or sell securities.

Contact:
Avalon Oil & Gas, Inc.
Kent A. Rodriguez, 952-746-9655
Fax: 952-746-5216
----------

Source: Avalon Oil & Gas, Inc.