EX-99.1 2 dex991.htm TEXT OF PRESENTATION MATERIAL Text of presentation material
01/10/08
Presented by:
Mike Bauer –
President / CEO
Capitalizing on the
Capitalizing on the
LED Lighting Revolution
LED Lighting Revolution
Nexxus Lighting, Inc.
Nexxus Lighting, Inc.
Exhibit 99.1


Safe Harbor Statement
Certain statements contained in this presentation are forward-looking
statements that involve a number of risks and uncertainties. Such
forward-looking statements are within the meaning of that term in
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Reference is made to Nexxus
Lighting’s filings under the Securities Exchange Act for factors that
could cause actual results to differ materially. Nexxus Lighting
undertakes no obligation to publicly update or revise any forward-
looking statements, whether as a result of new information, future
events, or otherwise. Readers are cautioned that any such forward-
looking statements are not guarantees of future performance and
involve risks and uncertainties, and that actual results may differ
materially from those indicated in the forward-looking statements as a
result of various factors. Readers are cautioned not to place undue
reliance on these forward-looking statements.


The Opportunity
The global lighting market is an estimated $85 billion industry with
clearly established distribution networks and supply chains. 
Significant changes in light fixture designs are light source (lamp)
dependent
Carbon Arc Discharge
1850
Incandescent -
Carbon Filament  to Tungsten
1879
Arc Discharge (Mercury Vapor)
1935
Fluorescent
1936
Incandescent -
Halogen
1959
High Pressure Sodium & Metal Halide
1964
Compact Fluorescent
1980
High Powered Light Emitting Diode (LED)
2000 
New  product development incorporates the evolving technology into
lighting fixtures that eventually replace the old technology installed and
set higher standards for new construction that lasts for several
decades.


Why is LED different…
LED’s are truly a disruptive technology…
As a result we are on the front edge of dramatic new lamp
(light bulb) and lighting  fixture design and product
development efforts
to capitalize on this new technology
as it evolves into a lighting industry standard.
Intellectual Property rights in the applications of this
new light source in fixture development is a key
element in monetizing this opportunity.


LED
The Evolution to General Illumination
Invented and developed as reliable indicator and display lights back in the
1960’s, the LED as a light source really picked up steam in the mid 90’s
as a more efficient way to light EXIT signs.
However, Red, Amber and Green LED’s were your only choice in color
The advent of the Blue LED and then the application of a phosphorus
dome on top of a Blue LED to produce White Light was the major break-
through that has driven the last 10 years of LED chip development efforts
by Philips/Lumileds, Osram, Nichia, Cree and numerous smaller LED die
manufacturers
The first practical White LED was produced in 1999
However, the challenge for White Light LED’s has been achieving enough
Lumens per Watt
Up until now the operational Lumens (Amount of Light Energy) has
been
around 15-25 lumens per watt of electrical power
Manufacturers are now producing new chips that can produce 40-50 lumens
per watt
100
Lumen
per
Watt
packages
have
recently
been
introduced
in
low
power
packages


Moore’s Law for LED
LED (Light Emitting Diode) Technology is evolving in
a similar fashion as the computer micro-processor.
Light Output (Lumens) per Watt of Energy for White
LED’s is doubling about every two years.
As a result, General Lighting Applications are within
our reach for White LED packages for the first time.
Cost and total lumen output are still a major obstacle
for many applications, but numerous general lighting
applications are now ripe for conversion to LED as
the light source of choice.


What’s does this all mean?
Over the last 10 years, numerous companies have
been created to capitalize on the emerging LED
lighting technology
Numerous small ($2-15 million in revenue lighting)
companies have been created
China has become a hot bed for LED fixture development
In the US, the time is similar to the lighting fixture market in
the 1980’s, numerous small companies are fighting to
establish themselves in what is still considered a niche
market
The stage has been set for a roll-up of several smaller LED
companies into a multi-brand, multi-product line advanced
technology lighting company that has the capital resources
to stand on its own, grow rapidly and emerge as a leader in
advanced technology lighting


The Vision
Create a new advanced technology lighting
company that links emerging solid-state LED
technology with general lighting applications
to provide state-of-the-art lighting fixtures and
lamps to the global estimated $85 billion
lighting market.
Rapidly introduce new products and product
lines through both strategic alliances and
strategic acquisitions.


The Platform
Company was originally
established in 1991 as Super
Vision International, Inc.
Name was changed in April
2007.
Relocated Orlando Operations
Facility to its new location in
April 2007.
Relocated Corporate
headquarters to Charlotte, NC
in June of 2007.
Acquired Advanced Lighting
Systems in Sep 2007.
NASDAQ: NEXS
Nexxus has been under the
radar screen, but in 2008 that
will change.


The Platform
Nexxus Lighting, Inc.
Restructured & repositioned from Super Vision International
LED and Fiber Optic Lighting Technology
SaVi™,
SuperVision™,
Advanced
Lighting
Systems™
and
Oasis™
Brand Names
24 Issues Patents –
6 Patents Pending
Core Strengths
New Dynamic and Experienced Management Team
Established Sales and Distribution Network
Excellent International Distributor Relationships
Strong Marketing Team
Broad Platform of LED and Fiber Optic products
Excellent Sourcing Relationships in Asia 


Strengths of Nexxus Lighting
Dynamic and Experienced Management Team
Mike Bauer –
President / CEO
19 Year Veteran of Lighting Industry
GE Lighting, Cooper Lighting, Lighting Corp. Of America
John Oakley –
CFO
16 year Veteran in Finance and Public Accounting
CFO of Home Meridian International
CFO of Pulaski Furniture Corporation
Corporate Controller for Collins and Aikman Floorcoverings, Inc.
Senior Auditor for Arthur Andersen, LLP
Mike Kline –
General Manager –
SV Lighting
Experienced Vice President & General Manger
Operations, Sales, Marketing Experience
MBA, Lean Mfg Implementation
Paul
Streitz
Division
President
/
GM
Advanced
Lighting
Systems
15 year veteran of Lighting Industry
Entertainment Lighting Expertise
Mark
Masterman
Vice
President
Pool
&
Spa
Lighting
34 Year Veteran of Pool & Spa Industry
8 Years with Fiberstars/EFO
Richard Heiner –
Director of Marketing
10 Year Veteran of Lighting Industry
Talented Print, Tradeshow and Web Development Team
Donna
Daniels
Director
of
Human
Resources
15 Year Veteran in Human Resources
HR manager at Belk, Inc.


Strengths of Nexxus Lighting
Existing Sales and Distribution Network in Place
70 Commercial Lighting Agencies selling through all major
electrical distributors in U.S. with over 1500 “feet on the
street”
Senior Management Relationships with all major U.S.
electrical distributor chains and buying groups
Strong Senior Management Relationships with all major
lighting fixture manufacturers for OEM sales
Strong International Distributor Network already in place
Bi-lingual International Sales Team in place
China, Mexico, Spain, Russia, Japan, Italy, Middle-East,
Australia, New Zealand, Poland, Romania, Greece are all
strong markets for Nexxus Lighting.


Marketing
Brand Management Experience
Web Site and Web Development
First Class Literature and Specification
Information
Packaging and POP Expertise
Trade Show Management, Lead Generation and
Follow-Up
Strengths of Nexxus Lighting


Overseas Sourcing
Extremely strong vendor relationships with
multiple contract manufacturers
China, Taiwan, Japan, Korea
Have been sourcing from Asia since 1999
Understand international procurement process,
importation requirements and Letters of Credit /
Terms negotiations
Strengths of Nexxus Lighting


Photo/Image Slides


Nexxus Lighting
Ready for Take Off
Name Change and vision announced in January –
Official in April 2007
New stock Symbol –
NEXS –
April 2007
Relocated SV Lighting in April  2007 to new facility
Relocated corporate headquarters in June 2007
Acquired Advanced Lighting Systems in Sep. 2007
The company is now positioned for growth through
product development and additional acquisitions


Nexxus means Link or
Connection Point
Our vision is to link advanced technology with
general lighting applications to develop state-of-the-
art, energy efficient lighting fixtures for the 21
st
century.
Each company acquired will operate as a wholly-
owned subsidiary of Nexxus Lighting, Inc.
Centralize/consolidate back-office functions & reduce
costs
Finance, Human Resources, Corp. Marketing, R&D
Optimize International Sales network for all brands
Market and Sell as unique brands in North America


Company Structure -
Clarity
Umbrella company for all Nexxus Lighting Business Units
(Charlotte, NC)
Corp Finance, Corp. IT, Corp HR, Corp Marketing & International Sales
Nexxus Lighting Companies & Division


Opportunities for Nexxus
Lighting
White Light and RGB LED Market will provide
opportunities for strong growth
Polymer, New O-Led and Quantum Dot technologies
are emerging as well
Fiber Optic Market through the introduction of LED
light sources
Multi-Generation New Product Development Plan is
key to success
Leverage global lighting relationships for exponential
growth


Nexxus Lighting Three-Fold Strategy
Strategy 1
Strategically acquire existing commercial/architectural
and residential LED and advance fiber optic lighting
companies and consolidate administrative and
operational costs, optimize R&D and create a product
and revenue platform of significant size to capitalize
on the new market potential for white light LED
lighting fixtures. 


Nexxus Lighting Three-Fold Strategy
Strategy 2
Expand specific areas of market strength of the
consolidated company to achieve leadership
positions in those markets and introduce new
products that drive dynamic growth
Pool & Spa Lighting Systems
Entertainment Lighting Products
LED Light Sources to drive Fiber Optic Revenue
White Light LED General Illumination Lamps & Fixtures


Nexxus Lighting Three-Fold Strategy
Strategy 3
Operational Efficiency Improvements
Lean Manufacturing
Vendor Management
Supply Chain Improvement
Inventory Turns Improvement


The Perfect Storm
for LED Lighting is
upon us…


Headlines almost everyday…
“Green”
is the word of the day
Global Environmental Concern
“Alternative Energy”
“Energy Savings”
$100 a Barrel Oil
2007 Energy Legislation


What about CFL Lamps?
•CFL lamps contain mercury and
are required to be recycled
•The reality is that they end up in
the garbage and ultimately…the
public landfills
•Potential to pollute ground water
•Not a green solution


Nexxus Lighting 2008
We are in growth mode in 2008
Currently evaluating potential strategic acquisitions for 2008
Commercial product line expansion…
Four new Architectural White Light Products
All being rolled out in Q1
New
LED
Light
Source
for
Fiber
Optics
Q1
New Pool & Spa Leadership In Place
Already seeing results
Market Share Gain
Capitalize on OEM Opportunities
ALS Entertainment Product Line Expansion
CycLED product line and software
International rollout of ALS products
Focused on gross margin improvement through pricing and cost
reduction synergies
Driving market and brand awareness through expanded tradeshow
schedule and enhanced sales agency network


Outlook for 2008
($Millions)
YTD Q3 ‘07
2008 E
Revenue
$ 7.6
$ 16.0 -
18.0
Gross Profit
$ 2.2
$  6.0  -
7.2
GM
29%
37  -
40%
Op. Income/(Loss)  $ (1.9)
$  (.5)  -
.1
Non-Op Expenses
$    .3
$   .1   -
.2
Net Income/(Loss)
$ (1.6)
$  (.4)  -
.3 
Evaluating potential acquisitions is an ongoing process


Notes / Questions