-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 WKD/7GZoFn80cSGp0Xzr0xsSFd4dIN8S5IyaYH+U+1uZz4vagNrK3Cr6CYaLvJuk
 suAMMsujedBd9AnTpjTiaw==

<SEC-DOCUMENT>0001232432-04-000109.txt : 20040916
<SEC-HEADER>0001232432-04-000109.hdr.sgml : 20040916
<ACCEPTANCE-DATETIME>20040916150703
ACCESSION NUMBER:		0001232432-04-000109
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040916
FILED AS OF DATE:		20040916
DATE AS OF CHANGE:		20040916

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Haefling Karen R
		CENTRAL INDEX KEY:			0001301993

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-11302
		FILM NUMBER:		041033610

	BUSINESS ADDRESS:	
		BUSINESS PHONE:		216.689-0364

	MAIL ADDRESS:	
		STREET 1:		127 PUBLIC SQUARE
		CITY:			CLEVELAND
		STATE:			OH
		ZIP:			44114

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			KEYCORP /NEW/
		CENTRAL INDEX KEY:			0000091576
		STANDARD INDUSTRIAL CLASSIFICATION:	NATIONAL COMMERCIAL BANKS [6021]
		IRS NUMBER:				346542451
		STATE OF INCORPORATION:			OH
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		127 PUBLIC SQ
		CITY:			CLEVELAND
		STATE:			OH
		ZIP:			44114-1306
		BUSINESS PHONE:		2166896300

	MAIL ADDRESS:	
		STREET 1:		127 PUBLIC SQ
		CITY:			CLEVELAND
		STATE:			OH
		ZIP:			44114-1306

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	SOCIETY CORP
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2004-09-16</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000091576</issuerCik>
        <issuerName>KEYCORP /NEW/</issuerName>
        <issuerTradingSymbol>KEY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001301993</rptOwnerCik>
            <rptOwnerName>Haefling Karen R</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>127 PUBLIC SQUARE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>CLEVELAND</rptOwnerCity>
            <rptOwnerState>OH</rptOwnerState>
            <rptOwnerZipCode>44114</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Member, Management Committee</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>common shares</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>22623</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>common shares</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>9385</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>savings and excess savings plans</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>phantom shares</value>
                <footnoteId id="F2"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>23.2</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2006-03-15</value>
            </exerciseDate>
            <expirationDate>
                <value>2006-03-15</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>common shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>69</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>option to buy</value>
                <footnoteId id="F3"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>17.12</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>1999-01-17</value>
            </exerciseDate>
            <expirationDate>
                <value>2006-01-17</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>common shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>1134</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>option to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>26.16</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2000-01-15</value>
            </exerciseDate>
            <expirationDate>
                <value>2007-01-15</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>common shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>4000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>option to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>32.84</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2001-01-14</value>
            </exerciseDate>
            <expirationDate>
                <value>2008-01-14</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>common shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>8000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>option to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>30.75</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2002-01-13</value>
            </exerciseDate>
            <expirationDate>
                <value>2009-01-13</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>common shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>10000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>option to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>21.25</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2003-01-18</value>
            </exerciseDate>
            <expirationDate>
                <value>2010-01-18</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>common shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>12000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>option to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>28.25</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2004-01-17</value>
            </exerciseDate>
            <expirationDate>
                <value>2011-01-17</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>common shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>20000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>option to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>24.61</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2005-01-17</value>
            </exerciseDate>
            <expirationDate>
                <value>2012-01-17</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>common shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>20000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>option to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>25.64</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2006-07-17</value>
            </exerciseDate>
            <expirationDate>
                <value>2013-07-17</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>common shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>23000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>option to buy</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>29.27</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2007-07-23</value>
            </exerciseDate>
            <expirationDate>
                <value>2014-07-23</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>common shares</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>19500</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">As of June 30, 2004.</footnote>
        <footnote id="F2">Shares in automatic deferral plan which are distributed over three year period.</footnote>
        <footnote id="F3">All options vest over three year period.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Steven N. Bulloch POA Karen R. Haefling</signatureName>
        <signatureDate>2004-09-16</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----