REVENUE RECOGNITION (Tables)

12 Months Ended

Jul. 31, 2019

Revenue from Contract with Customer [Abstract]

Summary of reconciliation of the disaggregated revenue

The following table presents the Company's revenues disaggregated by major good or service line, timing of revenue recognition, and sales channel. The table also includes a reconciliation of the disaggregated revenue with the reportable segments.

	Twelve Months Ended July 31, 2019
	Supply Chain		Direct Marketing		Consolidated Total
	(In thousands)
Major Goods/Service Lines
Supply chain management services	$	331,022	$	—	$	331,022
Marketing solutions offerings	—		486,902		486,902
Other	1,906		—		1,906
	$	332,928	$	486,902	$	819,830
Timing of Revenue Recognition
Goods transferred over time	$	—	$	486,902	$	486,902
Services transferred over time	332,928		—		332,928
	$	332,928	$	486,902	$	819,830
Total Revenue
Revenue from contracts with customers	$	332,928	$	486,902	$	819,830
	$	332,928	$	486,902	$	819,830

Summary of changes in deferred revenue

Changes in deferred revenue during the twelve months ended July 31, 2019, were as follows (in thousands):

Twelve Months Ended July 31, 2019
Balance at beginning of period	$	3,858
Deferral of revenue	4,624
Recognition of deferred amounts upon satisfaction of performance obligation	(5,453		)
Balance at end of period	$	3,029

Cumulative effect of the changes to consolidated balance sheet for the adoption of topic 606

The cumulative effect of the changes made to the Company's consolidated August 1, 2018 balance sheet for the adoption of Topic 606 were as follows (in thousands):

Balance Sheet
	July 31, 2018			Adjustments Due to ASU 2014-09			August 1, 2018
Assets
Inventories, net	$	47,786		$	(21,233	)	$	26,553
Prepaid expenses and other current assets	13,415			24,041			37,456
Total current assets	264,281			2,808			267,089
Total assets	$	827,050		$	2,808		$	829,858
Liabilities
Other current liabilities	$	42,029		$	(3,330	)	$	38,699
Total current liabilities	276,356			(3,330		)	273,026
Total liabilities	684,230			(3,330		)	680,900
Stockholders' equity
Accumulated deficit	(7,363,569		)	6,138			(7,357,431		)
Total stockholders' equity	107,628			6,138			113,766
Total liabilities, contingently redeemable preferred stock and stockholders' equity	$	827,050		$	2,808		$	829,858

Impact of the adoption on consolidated balance sheet and statement of operations

In accordance with the requirements of the new standard, the disclosure of the impact of the adoption on the Company's consolidated balance sheet and statement of operations was as follows (in thousands, except per share amounts):

Balance Sheet:	July 31, 2019
	As  Reported			Balances without Adoption of  ASC 606			Effect of  Change Higher/(Lower)
Assets
Inventories, net	$	23,674		$	45,853		$	(22,179	)
Prepaid expenses and other current assets	31,445			9,973			21,472
Total current assets	213,324			214,031			(707		)
Total assets	$	731,563		$	732,270		$	(707	)
Liabilities
Other current liabilities	$	39,046		$	46,641		$	(7,595	)
Total current liabilities	256,850			264,445			(7,595		)
Total liabilities	643,685			651,280			(7,595		)
Stockholders' equity
Accumulated deficit	(7,426,287		)	(7,433,175		)	6,888
Total stockholders' equity	52,692			45,804			6,888
Total liabilities, contingently redeemable preferred stock and stockholders' equity	$	731,563		$	732,270		$	(707	)

Statement of Operations:	Twelve months ended July 31, 2019
	As Reported			Balances without Adoption of ASC 606			Effect of Change Higher/(Lower)
Net revenue	$	819,830		$	818,134		$	1,696
Cost of revenue	670,100			669,154			946
Gross profit	149,730			148,980			750
Loss before income taxes	(62,099		)	(62,849		)	750
Net loss	(66,727		)	(67,477		)	750
Net loss attributable to common stockholders	$	(68,856	)	$	(69,606	)	$	750
Basic and diluted net loss per share attributable to common stockholders:	$	(1.13	)	$	(1.14	)	$	0.01