8-K

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                   ----------

                                    FORM 8-K

                                 CURRENT REPORT
     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

       Date of report (Date of earliest event reported): February 20, 2008
                                                         -----------------

                            The J. M. Smucker Company
                            -------------------------
               (Exact Name of Registrant as Specified in Charter)

            Ohio                         1-5111                  34-0538550
- ----------------------------          -----------           --------------------
(State or Other Jurisdiction          (Commission              (IRS Employer
      of Incorporation)               File Number)           Identification No.)

         One Strawberry Lane
                Orrville, Ohio                                  44667-0280
- --------------------------------------------------          --------------------
(Address of Principal Executive Offices)                         (Zip Code)

Registrant's telephone number, including area code:  (330) 682-3000
                                                    -------------------

                                 Not Applicable
          -------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

|_|   Written communications pursuant to Rule 425 under the Securities Act (17
      CFR 230.425)

|_|   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
      240.14a-12)

|_|   Pre-commencement communications pursuant to Rule 14d-2(b) under the
      Exchange Act (17 CFR 240.14d-2(b))

|_|   Pre-commencement communications pursuant to Rule 13e-4(c) under the
      Exchange Act (17 CFR 240.13e-4(c))



Item 7.01  Regulation FD Disclosure

         On February 20, 2008, The J. M. Smucker Company (the "Company") issued
a press release announcing that it had entered into a Rule 10b5-1 trading plan
with a broker to facilitate the repurchase of up to one million of its common
shares under its previously announced share repurchase authorization. A copy of
the press release is attached to this Current Report on Form 8-K as Exhibit 99.1
and is incorporated herein by reference.

         The information in this Item 7.01, including the exhibit attached
hereto, is furnished and shall not be deemed "filed" for purposes of Section 18
of the Securities Exchange Act of 1934, as amended, or otherwise subject to the
liabilities of that Section and shall not be deemed incorporated by reference
into any registration statement or other document filed pursuant to the
Securities Act of 1933, as amended, except as shall be expressly set forth by
specific reference in such a filing.

Item 9.01  Financial Statements and Exhibits

(d)      Exhibits

          Exhibit             Exhibit
           Number             Description
           ------             -----------

            99.1              Press Release, dated February 20, 2008



                                    SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                        THE J. M. SMUCKER COMPANY

                                        By:   /s/ Mark R. Belgya
                                              ----------------------------------
                                              Mark R. Belgya
                                              Vice President, Chief Financial
                                              Officer, and Treasurer

Date:  February 20, 2008



EXHIBIT INDEX

          Exhibit             Exhibit
           Number             Description
           ------             -----------

            99.1              Press Release, dated February 20, 2008

EX-99.1

                  The J. M. Smucker Company Announces Plans to
                  Acquire One Million Shares Under Rule 10b5-1

ORRVILLE, Ohio, February 20, 2008 -- The J. M. Smucker Company (NYSE: SJM) today
announced that it has entered into a Rule 10b5-1 trading plan with a broker to
facilitate the repurchase of up to one million of its common shares under its
previously announced share repurchase authorization.

Rule 10b5-1 allows a company to purchase its shares at times when it otherwise
might be prevented from doing so under insider trading laws or because of
self-imposed trading blackout periods. The shares to be repurchased under the
Company's 10b5-1 plan would be part of the share repurchase authorization
approved by the Company's Board of Directors in January 2008 to repurchase up to
five million of its common shares.

The 10b5-1 share purchase period will commence on Thursday, February 21, 2008.
Purchases will be affected by a broker and will be based upon the guidelines and
parameters of the 10b5-1 plan. The aggregate amount of shares purchased pursuant
to the plan will not exceed one million shares. There is no guarantee as to the
exact number of shares that will be repurchased under the share repurchase
program, and the Company may discontinue purchases at any time. Repurchased
shares would be returned to the status of authorized but unissued common shares.

About The J. M. Smucker Company

The J. M. Smucker Company is the leading marketer and manufacturer of fruit
spreads, peanut butter, shortening and oils, ice cream toppings, sweetened
condensed milk, and health and natural foods beverages in North America. Its
family of brands includes Smucker's(R), Jif(R), Crisco(R), Pillsbury(R), Eagle
Brand(R), R.W. Knudsen Family(R), Hungry Jack(R), White Lily(R) and Martha
White(R) in the United States, along with Robin Hood(R), Five Roses(R),
Carnation(R) and Bick's(R) in Canada. The Company remains rooted in the Basic
Beliefs of Quality, People, Ethics, Growth and Independence established by its
founder and namesake more than a century ago. Since 1998, the Company has
appeared on FORTUNE Magazine's annual listing of the 100 Best Companies to Work
For in the United States, ranking number one in 2004. For more information about
the Company, visit www.smuckers.com.



The J. M. Smucker Company Forward-Looking Language

The Company notes that forward-looking statements of future performance
contained in this release are based upon current plans, expectations, events and
financial and industry trends, which may cause the Company's future operating
results and financial position to differ materially from those suggested here,
including demand for and acceptance of the Company's products, competition,
statements concerning the commencement of repurchases under the plan, the
expected termination date of the plan, general economic conditions and other
factors affecting share price and capital markets, generally. Such statements
involve risks and uncertainties, which cannot be predicted or quantified.
Historical results achieved are not necessarily indicative of future prospects
of the Company.

Contacts:

The J. M. Smucker Company
(330) 682-3000

Investors:

Mark R. Belgya
Vice President, Chief Financial Officer and Treasurer

Sonal P. Robinson
Director, Corporate Finance and Investor Relations

Media:

Maribeth Badertscher
Director, Corporate Communications

The J. M. Smucker Company is the owner of all trademarks, except Pillsbury is a
trademark of The Pillsbury Company, used under license and Carnation is a
trademark of Societe des Produits Nestle S.A., used under license.