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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 J+4yYhx4wJ1Ipa9k/FsKGkP2/59pz2oVYPa0wzBRgB/o0ddh5N18p+Mbp54GmHyg
 UDQYcKHtRY3tyH3mJo4kGQ==

<SEC-DOCUMENT>0001181431-04-002788.txt : 20040115
<SEC-HEADER>0001181431-04-002788.hdr.sgml : 20040115
<ACCEPTANCE-DATETIME>20040115111835
ACCESSION NUMBER:		0001181431-04-002788
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040114
FILED AS OF DATE:		20040115

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BRANCH SCOTT J
		CENTRAL INDEX KEY:			0001206304

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-23554
		FILM NUMBER:		04526459

	MAIL ADDRESS:	
		STREET 1:		220 E CENTRAL PARKWAY
		STREET 2:		STE 2060
		CITY:			ATTAMONTE SPRINGS
		STATE:			FL
		ZIP:			32701

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			INTERNATIONAL ASSETS HOLDING CORP
		CENTRAL INDEX KEY:			0000913760
		STANDARD INDUSTRIAL CLASSIFICATION:	SECURITY BROKERS, DEALERS & FLOTATION COMPANIES [6211]
		IRS NUMBER:				592921318
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		220 CENTRAL PARKWAY
		STREET 2:		SUITE 2060
		CITY:			ALTAMONTE SPRINGS
		STATE:			FL
		ZIP:			32701
		BUSINESS PHONE:		407-741-5334

	MAIL ADDRESS:	
		STREET 1:		220 CENTRAL PARKWAY
		STREET 2:		SUITE 2060
		CITY:			ALTAMONTE SPRINGS
		STATE:			FL
		ZIP:			32701
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd29173.xml
<DESCRIPTION>CHANGE IN BENEFICIAL OWNERSHIP OF SECURITIES
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument>
    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType><periodOfReport>2004-01-14</periodOfReport><notSubjectToSection16>0</notSubjectToSection16>
    <issuer>
        <issuerCik>0000913760</issuerCik>
        <issuerName>INTERNATIONAL ASSETS HOLDING CORP</issuerName>
        <issuerTradingSymbol>IAAC</issuerTradingSymbol></issuer><reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001206304</rptOwnerCik>
            <rptOwnerName>BRANCH SCOTT J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>220 E. CENTRAL PARKWAY</rptOwnerStreet1>
            <rptOwnerStreet2>SUITE 2060</rptOwnerStreet2>
            <rptOwnerCity>ALTAMONTE SPRINGS</rptOwnerCity>
            <rptOwnerState>FL</rptOwnerState>
            <rptOwnerZipCode>32701</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
<isDirector>1</isDirector><isOfficer>1</isOfficer><isTenPercentOwner>1</isTenPercentOwner><isOther>0</isOther><officerTitle>President</officerTitle></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><nonDerivativeTransaction><securityTitle><value>Common Stock</value></securityTitle><transactionDate><value>2004-01-14</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>P</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>200</value></transactionShares><transactionPricePerShare><value>5.30</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>367847</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDer
ivativeTransaction><nonDerivativeHolding><securityTitle><value>Common Stock</value></securityTitle><postTransactionAmounts><sharesOwnedFollowingTransaction><value>367647</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>By Spouse</value></natureOfOwnership></ownershipNature></nonDerivativeHolding></nonDerivativeTable><ownerSignature><signatureName>Scott J. Branch</signatureName><signatureDate>2004-01-15</signatureDate></ownerSignature></ownershipDocument>



</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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