NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Details 7) (USD $)	12 Months Ended
Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Sep. 30, 2013
Supplemental Information - Statements of Cash Flows
Income taxes paid related to continuing operations	$ 100,986,000us-gaap_IncomeTaxesPaid	$ 26,037,000us-gaap_IncomeTaxesPaid	$ 46,964,000us-gaap_IncomeTaxesPaid
Income tax refunds received related to continuing operations	1,407,000us-gaap_ProceedsFromIncomeTaxRefunds	4,414,000us-gaap_ProceedsFromIncomeTaxRefunds	194,000us-gaap_ProceedsFromIncomeTaxRefunds
Interest paid	157,349,000us-gaap_InterestPaid	147,083,000us-gaap_InterestPaid	110,973,000us-gaap_InterestPaid
Non- cash transactions
Non-cash transactions related to capital lease obligations	0us-gaap_CapitalLeaseObligationsIncurred	10,400,000us-gaap_CapitalLeaseObligationsIncurred	300,000us-gaap_CapitalLeaseObligationsIncurred
Advertising Expenses
Total advertising expenses	21,300,000us-gaap_AdvertisingExpense	15,400,000us-gaap_AdvertisingExpense	12,200,000us-gaap_AdvertisingExpense
4.875% Notes
Non- cash transactions
Interest rate (as a percent)	4.875%	4.875%		4.875%
4.875% Notes \| Class A Common Stock
Non- cash transactions
Non-cash conversion, net of tax		$ 8,600,000

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Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

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