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Reportable Operating Segments
6 Months Ended
Sep. 30, 2020
Segment Reporting [Abstract]  
Reportable Operating Segments Reportable Operating Segments

Information reported to the Chief Operating Decision Maker (CODM), who is the Company's Principal Executive Officer (PEO), is organized into the Company's six reportable operating segments and is consistent with how the CODM evaluates performance and allocates resources. The Company does not consider international operations to be a separate reportable operating segment, and the CODM reviews such operations in the aggregate with the reportable operating segments.

The Company evaluates reportable operating segment performance primarily based on net sales and income (loss) from operations. The wholesale operations of each brand are generally managed separately because each requires different marketing, research and development, design, sourcing, and sales strategies. The income (loss) from operations of each of the reportable operating segments includes only those costs which are specifically related to each reportable operating segment, which consist primarily of cost of sales, research and development, design, sales and marketing, depreciation, amortization, and the direct costs of employees within those reportable operating segments. The Company does not allocate corporate overhead costs or non-operating income and expenses to reportable operating segments, which include unallocable overhead costs associated with distribution centers, certain executive and stock-based compensation, accounting, finance, legal, information technology, human resources, and facilities, among others. Inter-segment sales from the Company’s wholesale reportable operating segments to the DTC reportable operating segment are at the Company’s cost, and there is no inter-segment profit on these inter-segment sales, nor are they reflected in income (loss) from operations of the wholesale reportable operating segments.

Reportable operating segment information, with a reconciliation to the condensed consolidated statements of comprehensive income, was as follows:
 
Three Months Ended September 30,
 
Six Months Ended September 30,
 
2020
 
2019
 
2020
 
2019
Net sales
 
 
 
 
 
 
 
UGG brand wholesale
$
291,994

 
$
332,020

 
$
335,422

 
$
417,420

HOKA brand wholesale
108,117

 
60,959

 
178,736

 
124,965

Teva brand wholesale
17,746

 
17,091

 
39,157

 
47,922

Sanuk brand wholesale
6,085

 
8,166

 
13,313

 
22,773

Other brands wholesale
27,672

 
25,282

 
28,307

 
27,009

Direct-to-Consumer
171,911

 
98,687

 
311,759

 
178,955

Total
$
623,525

 
$
542,205

 
$
906,694

 
$
819,044


 
Three Months Ended September 30,
 
Six Months Ended September 30,
 
2020
 
2019
 
2020
 
2019
Income (loss) from operations
 
 
 
 
 
 
 
UGG brand wholesale
$
106,726

 
$
135,663

 
$
102,991

 
$
145,104

HOKA brand wholesale
33,826

 
14,054

 
51,061

 
25,412

Teva brand wholesale
4,762

 
3,523

 
8,964

 
11,839

Sanuk brand wholesale
1,139

 
238

 
1,627

 
2,173

Other brands wholesale
9,869

 
6,958

 
8,599

 
7,090

Direct-to-Consumer
43,284

 
2,935

 
74,311

 
(1,637
)
Unallocated overhead costs
(71,002
)
 
(66,240
)
 
(126,648
)
 
(124,267
)
Total
$
128,604

 
$
97,131

 
$
120,905

 
$
65,714



Assets allocated to each reportable operating segment include trade accounts receivable, net, inventories, net, property and equipment, net, operating lease assets, goodwill, other intangible assets, net, and certain other assets that are specifically identifiable for one of the Company's reportable operating segments. Unallocated assets are those assets not directly related to a specific reportable operating segment and generally include cash and cash equivalents, deferred tax assets, net, and various other corporate assets shared by the Company's reportable operating segments.

Assets allocated to each reportable operating segment, with a reconciliation to the condensed consolidated balance sheets, were as follows:
 
September 30, 2020
 
March 31, 2020
Assets
 
 
 
UGG brand wholesale
$
565,523

 
$
245,239

HOKA brand wholesale
135,038

 
124,958

Teva brand wholesale
44,424

 
90,305

Sanuk brand wholesale
38,154

 
50,314

Other brands wholesale
53,353

 
21,535

Direct-to-Consumer
240,374

 
243,489

Total assets from reportable operating segments
1,076,866

 
775,840

Unallocated cash and cash equivalents
626,414

 
649,436

Unallocated deferred tax assets, net
27,372

 
28,233

Unallocated other corporate assets
319,696

 
311,609

Total
$
2,050,348

 
$
1,765,118