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Reportable Operating Segments
3 Months Ended
Jun. 30, 2020
Segment Reporting [Abstract]  
Reportable Operating Segments Reportable Operating Segments

Information reported to the Chief Operating Decision Maker (CODM), who is the Company's Principal Executive Officer (PEO), is organized into the Company's six reportable operating segments and is consistent with how the CODM evaluates performance and allocates resources. The Company does not consider international operations to be a separate reportable operating segment, and the CODM reviews such operations in the aggregate with the reportable operating segments.

The Company evaluates reportable operating segment performance primarily based on net sales and income (loss) from operations. The wholesale operations of each brand are generally managed separately because each requires different marketing, research and development, design, sourcing, and sales strategies. The income (loss) from operations of each of the reportable operating segments includes only those costs which are specifically related to each reportable operating segment, which consist primarily of cost of sales, research and development, design, sales and marketing, depreciation, amortization, and the direct costs of employees within those reportable operating segments. The Company does not allocate corporate overhead costs or non-operating income and expenses to reportable operating segments, which include unallocable overhead costs associated with distribution centers, certain executive and stock-based compensation, accounting, finance, legal, information technology, human resources, and facilities, among others. Inter-segment sales from the Company’s wholesale reportable operating segments to the DTC reportable operating segment are at the Company’s cost, and there is no inter-segment profit on these inter-segment sales, nor are they reflected in income (loss) from operations of the wholesale reportable operating segments.

Reportable operating segment information, with a reconciliation to the condensed consolidated statements of comprehensive loss, was as follows:
 
Three Months Ended June 30,
 
2020
 
2019
Net sales
 
 
 
UGG brand wholesale
$
43,428

 
$
85,400

HOKA brand wholesale
70,619

 
64,006

Teva brand wholesale
21,411

 
30,831

Sanuk brand wholesale
7,228

 
14,607

Other brands wholesale
635

 
1,727

Direct-to-Consumer
139,848

 
80,268

Total
$
283,169

 
$
276,839


 
Three Months Ended June 30,
 
2020
 
2019
Income (loss) from operations
 
 
 
UGG brand wholesale
$
(3,735
)
 
$
9,441

HOKA brand wholesale
17,235

 
11,358

Teva brand wholesale
4,202

 
8,316

Sanuk brand wholesale
488

 
1,935

Other brands wholesale
(1,270
)
 
132

Direct-to-Consumer
31,027

 
(4,572
)
Unallocated overhead costs
(55,646
)
 
(58,027
)
Total
$
(7,699
)
 
$
(31,417
)


Assets allocated to each reportable operating segment include trade accounts receivable, net, inventories, net, property and equipment, net, operating lease assets, goodwill, other intangible assets, net, and certain other assets that are specifically identifiable for one of the Company's reportable operating segments. Unallocated assets are those assets not directly related to a specific reportable operating segment and generally include cash and cash equivalents, deferred tax assets, net, and various other corporate assets shared by the Company's reportable operating segments.

Assets allocated to each reportable operating segment, with a reconciliation to the condensed consolidated balance sheets, were as follows:
 
June 30, 2020
 
March 31, 2020
Assets
 
 
 
UGG brand wholesale
$
328,583

 
$
245,239

HOKA brand wholesale
142,393

 
124,958

Teva brand wholesale
64,957

 
90,305

Sanuk brand wholesale
46,423

 
50,314

Other brands wholesale
24,145

 
21,535

Direct-to-Consumer
232,151

 
243,489

Total assets from reportable operating segments
838,652

 
775,840

Unallocated cash and cash equivalents
661,941

 
649,436

Unallocated deferred tax assets, net
28,243

 
28,233

Unallocated other corporate assets
319,730

 
311,609

Total
$
1,848,566

 
$
1,765,118