8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): January 23, 2004

1-12340
(Commission File Number)

GREEN MOUNTAIN COFFEE ROASTERS, INC.
(Exact name of registrant as specified in its charter)

Delaware 03-0339228
(Jurisdiction of Incorporation) (IRS Employer Identification Number)

33 Coffee Lane, Waterbury, Vermont 05676
(Address of registrant's principal executive office)

(802) 244-5621
(Registrant's telephone number)

ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS

(C) Exhibits

99.1 Press Release of Green Mountain Coffee Roasters, Inc. (the "Company") dated January 23, 2004.

ITEM 9. REGULATION FD DISCLOSURE

On January 23, 2004, the Company issued a press release to correct a number of factual inaccuracies contained in an analyst's research note issued on January 23, 2004. A copy of the press release is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

In accordance with General Instruction B.2 of Form 8-K, the information in this Item 9, including the Exhibit attached hereto, shall not be deemed "filed" for any purpose, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, regardless of any general incorporation language in any such filing. The information set forth in this Item 9 will not be deemed an admission as to the materiality of any information required to be disclosed solely to satisfy the requirements of Regulation FD.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

GREEN MOUNTAIN COFFEE ROASTERS, INC.

By: /s/ Robert P. Stiller
Robert P. Stiller
Chief Executive Officer

Date: January 23, 2004

EXHIBIT INDEX

99.1 Press Release dated January 23, 2004.

EX-99.1

Contact: Frances Rathke, CFO
Tel: (800) 545-2326 x. 1300

GREEN MOUNTAIN COFFEE ROASTERS CORRECTS ANALYST'S RESEARCH NOTE - EXXONMOBIL

WATERBURY, VERMONT (January 23, 2004) - Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) today announced that an analyst's research note issued on January 23, 2004, contained a number of factual inaccuracies. As disclosed in the Company's Form 10-K for the fiscal year ended September 27, 2003, net sales to corporate-owned ExxonMobil stores and McLane (the distributor for ExxonMobil and others) were less than 10% of Green Mountain Coffee Roasters, Inc.'s total $116.7 million revenues for the fiscal year ended September 27, 2003. In addition, the analyst's note substantially over-stated the number of stores and coffee pounds shipped to the corporate-owned Exxon Mobil stores. It appears that the analyst included the participating dealers/franchisees in his report on the ExxonMobil account whereas, in actuality, these participating dealers/franchisees make their own, independent purchase decisions. Green Mountain Coffee Roasters has had an excellent relationship with ExxonMobil and its predec essor for over ten years. We believe we continue to have excellent customer relationships with ExxonMobil and all our key customers.

Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and has been recognized by Forbes Magazine for the past three years as one of the "200 Best Small Companies in America." Green Mountain Coffee seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner. The Company contributes at least five percent of its pre-tax profit annually to support socially responsible initiatives, many of which it has supported for over 10 years. In 2003, the Rainforest Alliance recognized Green Mountain Coffee Roasters with its highest award as its "Corporate Sustainable Standard-Setter" for the Company's commitment to sourcing coffee in an environmentally and socially responsible manner. Business Ethics magazine recognized these efforts by ranking Green Mountain Coffee Roasters 8^th overall on its 2003 list of "100 Best Corporate Citizens."

The Company roasts high-quality arabica coffees and offers over 100 coffee selections including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters^Ò and Newman's Own^Ò Organics brands. The majority of Green Mountain Coffee's revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail business and an e-commerce website (http://www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters.

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