Contacts: Robert D. Britt, Chief Financial
                                     Officer
                        Sandra Robinson, I.R. Coordinator
                               Tel (802) 244-5621



             Green Mountain Coffee, Inc. Announces 100% Common Stock
                         Dividend (2-For-1 Stock Split)


                  WATERBURY, VT (December 4, 2000) - Green Mountain Coffee, Inc.
(NASDAQ:  GMCR)  today  announced  that its Board of  Directors  approved a 100%
Common  Stock  dividend  (in effect,  a 2-for-1  split).  The record date of the
dividend is December 28, 2000,  and the payment date is January 11, 2001.  Green
Mountain Coffee's common stock will begin trading on a  dividend-adjusted  basis
on January 12, 2001.

                  All  stockholders  of record as of  December  28,  2000,  will
receive an additional  stock  certificate  following the payment date of January
11, 2001, granting an additional share of stock for each share owned on December
28, 2000.

                  The stock  dividend  will  increase the number of  outstanding
shares of the Company's stock to approximately  6.2 million shares,  compared to
3.1 million  shares for its fiscal 2000 year ended  September  30,  2000.  Green
Mountain  Coffee's  common stock closed trading on the Nasdaq National Market at
$45.75 on December 4, 2000.

                  Robert P. Stiller,  Chairman,  President  and Chief  Executive
Officer of Green Mountain Coffee,  commented on the stock split saying,  "We are
committed to managing Green Mountain Coffee to reward our stockholders for their
investment  in us. The stock split is intended to benefit  them by placing  more
shares in the market,  thus  helping to increase  trading  activity  and further
improve the stock's liquidity."

                  Green  Mountain  Coffee,  Inc.  is a leader  in the  specialty
coffee  industry and has been  recognized by Forbes Magazine as one of the "Best
200 Small Companies in America." The Company roasts high-quality arabica coffees
and offers over 60 varieties including single-origin, estate, certified organic,
Fair Trade,  proprietary  blends,  and flavored  coffees that it sells under the
Green Mountain Coffee Roasters(R) brand.

                  The  majority of Green  Mountain  Coffee's  revenue is derived
from its  wholesale  operation  that serves  supermarkets,  convenience  stores,
offices,  and other locations where fine coffees are sold. Green Mountain Coffee
also   operates   a   direct   mail    operation   and   e-commerce   Web   site
(http://www.GreenMountainCoffee.com)  with secure on-line ordering for customers
from its Waterbury, Vermont headquarters.  The Company seeks to make the world a
better   place  for  present  and  future   generations   by   operating  in  an
environmentally and socially conscientious manner.

                   Certain   statements   contained  herein  are  not  based  on
historical fact and are  "forward-looking  statements" within the meaning of the
applicable securities laws and regulations.  Owing to the uncertainties inherent
in forward-looking statements, actual results could differ materially from those
set forth in forward-looking statements include, but are not limited to, changes
in the market price of the Company's common stock,  fluctuations in availability
and cost of green  coffee,  competition  and other  business  conditions  in the
coffee industry and more generally in the food and beverage industry, the impact
of the loss of one or more major  customers,  the Company's  level of success in
continuing  to  attract  new  customers,  economic  conditions,  variances  from
budgeted  sales mix and growth rate,  customer  acceptance  of the Company's new
products,  the impact of a tighter  job  market,  weather and special or unusual
events,  as well as other risk factors as described  more fully in the Company's
filings with the Securities and Exchange Commission.