Segment Reporting:

9 Months Ended

Sep. 24, 2011

Segment Reporting:

Segment Reporting:

12.  Segment Reporting:

The Company currently has two reportable business segments, franchising and leasing.  The franchising segment franchises value-oriented retail store concepts that buy, sell, trade and consign merchandise.  The leasing segment includes (i) Winmark Capital Corporation, a middle-market equipment leasing business and (ii) Wirth Business Credit, Inc., a small ticket financing business.  Segment reporting is intended to give financial statement users a better view of how the Company manages and evaluates its businesses. The Company’s internal management reporting is the basis for the information disclosed for its business segments and includes allocation of shared-service costs.  Segment assets are those that are directly used in or identified with segment operations, including cash, accounts receivable, prepaids, inventory, property and equipment and investment in leasing operations. Unallocated assets include corporate cash and cash equivalents, marketable securities, current and long-term investments, deferred tax amounts and other corporate assets.  Inter-segment balances and transactions have been eliminated.  The following tables summarize financial information by segment and provide a reconciliation of segment contribution to income from operations:

	Three Months Ended				Nine Months Ended
	September 24, 2011		September 25, 2010		September 24, 2011		September 25, 2010
Revenue:
Franchising	$	9,400,700	$	8,567,700	$	25,475,200	$	23,378,900
Leasing	2,372,800		2,439,600		12,628,000		7,350,300
Total revenue	$	11,773,500	$	11,007,300	$	38,103,200	$	30,729,200
Reconciliation to income from operations:
Franchising segment contribution	$	5,637,400	$	4,489,100	$	13,090,500	$	11,266,100
Leasing segment contribution	1,008,300		719,300		4,851,300		1,941,400
Total income from operations	$	6,645,700	$	5,208,400	$	17,941,800	$	13,207,500
Depreciation and amortization:
Leasing	$	3,600	$	3,300	$	10,700	$	10,600
Allocated	115,300		110,800		350,900		341,500
Total depreciation and amortization	$	118,900	$	114,100	$	361,600	$	352,100

	As of
	September 24, 2011		December 25, 2010
Identifiable assets:
Franchising	$	4,028,700	$	2,788,000
Leasing	32,329,200		32,962,300
Unallocated	6,421,500		6,371,700
Total	$	42,779,400	$	42,122,000