SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 6) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Promotional Allowances
Estimated departmental costs of providing promotional allowances	$ 43,168,088	$ 40,688,498	$ 29,133,016
Advertising Costs
Advertising expense	5,200,634	4,675,771	4,083,700
Food and beverage
Promotional Allowances
Estimated departmental costs of providing promotional allowances	21,712,938	20,464,456	16,244,303
Hotel
Promotional Allowances
Estimated departmental costs of providing promotional allowances	2,622,010	2,850,105	2,328,566
Other
Promotional Allowances
Estimated departmental costs of providing promotional allowances	1,777,333	1,856,992	1,696,485
Promotional allowances
Promotional Allowances
Estimated departmental costs of providing promotional allowances	$ 26,112,281	$ 25,171,553	$ 20,269,354