SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 2) (USD $)	3 Months Ended			6 Months Ended
	Jun. 30, 2013	Mar. 31, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Correction of immaterial error and reclassifications
Net Revenues	$ 49,651,094	$ 45,605,000	$ 42,471,150	$ 95,255,731	$ 75,370,411
Operating Expenses	39,482,625	38,420,000	39,086,717	77,902,354	69,133,700
Previously reported
Correction of immaterial error and reclassifications
Net Revenues		47,644,000	45,842,000		80,472,000
Operating Expenses		40,459,000	42,457,000		74,235,000
Improper classification of immaterial promotional expenses | Correction
Correction of immaterial error and reclassifications
Net Revenues		(2,039,000)	(3,371,000)		(5,102,000)
Operating Expenses		$ (2,039,000)	$ (3,371,000)		$ (5,102,000)