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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 U8ueEFkD2fDt6GFLqoqJUrqK7C3/VpshTnc/zq8Ni7uFJwjB53Dc5ufP2Eh5Tcaf
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<SEC-DOCUMENT>0001181431-10-047235.txt : 20100917
<SEC-HEADER>0001181431-10-047235.hdr.sgml : 20100917
<ACCEPTANCE-DATETIME>20100917210138
ACCESSION NUMBER:		0001181431-10-047235
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100915
FILED AS OF DATE:		20100917
DATE AS OF CHANGE:		20100917

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Moore Kevin
		CENTRAL INDEX KEY:			0001486635

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-22056
		FILM NUMBER:		101079387

	MAIL ADDRESS:	
		STREET 1:		9221 EAST VIA DE VENTURA
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85258

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RURAL/METRO CORP /DE/
		CENTRAL INDEX KEY:			0000906326
		STANDARD INDUSTRIAL CLASSIFICATION:	LOCAL & SUBURBAN TRANSIT & INTERURBAN HWY PASSENGER TRAINS [4100]
		IRS NUMBER:				860746929
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0630

	BUSINESS ADDRESS:	
		STREET 1:		9221 EAST VIA DE VENTURA
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85258
		BUSINESS PHONE:		4806063886

	MAIL ADDRESS:	
		STREET 1:		9221 EAST VIA DE VENTURA
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85258

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	RURAL METRO CORP /DE/
		DATE OF NAME CHANGE:	19930528
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd286626.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-09-15</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000906326</issuerCik>
        <issuerName>RURAL/METRO CORP /DE/</issuerName>
        <issuerTradingSymbol>RURL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001486635</rptOwnerCik>
            <rptOwnerName>Moore Kevin</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>9221 E. VIA DE VENTURA</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>SCOTTSDALE</rptOwnerCity>
            <rptOwnerState>AZ</rptOwnerState>
            <rptOwnerZipCode>85258</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Vice President &amp; Treasurer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
                <footnoteId id="F1"/>
                <footnoteId id="F2"/>
            </securityTitle>
            <transactionDate>
                <value>2010-09-15</value>
                <footnoteId id="F1"/>
                <footnoteId id="F2"/>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>F</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>355</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>8.31</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>4873</value>
                    <footnoteId id="F3"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Stock Appreciation Right</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>8.31</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2010-09-15</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>7665</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F4"/>
            </exerciseDate>
            <expirationDate>
                <value>2017-09-15</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>7665</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>7655</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Prior to this transaction, the Reporting Person owned 4,000 Restricted Stock Units (&quot;RSUs&quot;).  An aggregate of 3,000 of the RSUs vest in three annual installments beginning on August 10, 2010, subject to (a) the Reporting Person's continued service with the Issuer, and (b) the Issuer's achievement of certain performance goals (the &quot;Performance Goals&quot;).</footnote>
        <footnote id="F2">On September 15, 2010, the Issuer's Board of Directors determined that the Issuer had achieved the Performance Goals. Accordingly, all conditions relating to the 1,000 shares of Common Stock were deemed to be satisfied. Of the 1,000 shares of Common Stock, the Company withheld 355 shares to satisfy the Reporting Person's withholding tax liability, and issued 645 shares of Common Stock to the Reporting Person.</footnote>
        <footnote id="F3">Represents (a) 1,873 shares of outstanding Common Stock held by the Reporting Person and (b) 3,000 shares underlying RSUs that remain subject to time-based vesting.</footnote>
        <footnote id="F4">Stock Appreciation Right (&quot;SAR&quot;) grant pursuant to Rural/Metro Corporation 2008 Incentive Stock Plan, exercisable in three annual installments beginning September 15, 2011.  Upon exercise, SAR will settle in stock.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Kevin Moore</signatureName>
        <signatureDate>2010-09-17</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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