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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001181431-10-037209.txt : 20100712
<SEC-HEADER>0001181431-10-037209.hdr.sgml : 20100712
<ACCEPTANCE-DATETIME>20100712172144
ACCESSION NUMBER:		0001181431-10-037209
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100701
FILED AS OF DATE:		20100712
DATE AS OF CHANGE:		20100712

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Perry Jeff D
		CENTRAL INDEX KEY:			0001358980

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-22056
		FILM NUMBER:		10948747

	MAIL ADDRESS:	
		STREET 1:		23733 N SCOTTSDALE ROAD
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85255

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RURAL/METRO CORP /DE/
		CENTRAL INDEX KEY:			0000906326
		STANDARD INDUSTRIAL CLASSIFICATION:	LOCAL & SUBURBAN TRANSIT & INTERURBAN HWY PASSENGER TRAINS [4100]
		IRS NUMBER:				860746929
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0630

	BUSINESS ADDRESS:	
		STREET 1:		9221 EAST VIA DE VENTURA
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85258
		BUSINESS PHONE:		4806063886

	MAIL ADDRESS:	
		STREET 1:		9221 EAST VIA DE VENTURA
		CITY:			SCOTTSDALE
		STATE:			AZ
		ZIP:			85258

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	RURAL METRO CORP /DE/
		DATE OF NAME CHANGE:	19930528
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>rrd281162.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2010-07-01</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000906326</issuerCik>
        <issuerName>RURAL/METRO CORP /DE/</issuerName>
        <issuerTradingSymbol>RURL</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001358980</rptOwnerCik>
            <rptOwnerName>Perry Jeff D</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>9221 E. VIA DE VENTURA</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>SCOTTSDALE</rptOwnerCity>
            <rptOwnerState>AZ</rptOwnerState>
            <rptOwnerZipCode>85258</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>SVP &amp; CIO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>13732</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Appreciation Rights</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>1.99</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F2"/>
            </exerciseDate>
            <expirationDate>
                <value>2015-08-11</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>6500</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
        <derivativeHolding>
            <securityTitle>
                <value>Stock Appreciation Rights</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>3.93</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <footnoteId id="F3"/>
            </exerciseDate>
            <expirationDate>
                <value>2016-08-10</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>8000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Represents (a) 1,398 shares of common stock, and (b) 12,334 shares subject to issuance upon vesting of Restricted Stock Units (&quot;RSUs&quot;) granted to the Reporting Person pursuant to the Issuer's 2008 Incentive Stock Plan (the &quot;2008 Stock Plan&quot;).  An aggregate of 4,334 RSUs will vest in annual installments of 2,167 shares each on August 11, 2010 and August 11, 2011, subject to the Reporting Person's continued service with Issuer.  An aggregate of 8,000 RSUs will vest in three annual installments beginning on August 10, 2010, subject to (a) the Reporting Person's continued service with the Issuer, and (b) the Issuer's achievement of certain performance goals.</footnote>
        <footnote id="F2">These Stock Appreciation Rights (&quot;SARs&quot;) were granted pursuant to the 2008 Stock Plan.  An aggregate of 2,166 SARs vested and became exercisable on August 11, 2009.  The remaining 4,334 SARs will vest and become exercisable in annual installments of 2,167 shares each on August 11, 2010 and August 11, 2011.  Upon exercise, the SARs will settle in stock.</footnote>
        <footnote id="F3">These SARs were granted pursuant to the 2008 Stock Plan and will vest and become exercisable in three annual installments beginning August 10, 2010.  Upon exercise, the SARs will settle in stock.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Jeffrey D. Perry</signatureName>
        <signatureDate>2010-07-12</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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