-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 y5u6S/uI8UhSLn4LW5E63w==

<SEC-DOCUMENT>0001144204-04-010682.txt : 20040729
<SEC-HEADER>0001144204-04-010682.hdr.sgml : 20040729
<ACCEPTANCE-DATETIME>20040729105525
ACCESSION NUMBER:		0001144204-04-010682
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040726
FILED AS OF DATE:		20040729

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MEDIABAY INC
		CENTRAL INDEX KEY:			0001040973
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
		IRS NUMBER:				650429858
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		2 RIDGEDALE AVENUE
		CITY:			CEDAR KNOLLS
		STATE:			NJ
		ZIP:			07927
		BUSINESS PHONE:		9735399528

	MAIL ADDRESS:	
		STREET 1:		2 RIDGEDALE AVENUE
		CITY:			CEDAR KNOLLS
		STATE:			NJ
		ZIP:			07927

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	AUDIO BOOK CLUB INC
		DATE OF NAME CHANGE:	19970612

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HERRICK NORTON
		CENTRAL INDEX KEY:			0000904829

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-13469
		FILM NUMBER:		04937793

	BUSINESS ADDRESS:	
		STREET 1:		C/O HERRICK CO
		STREET 2:		2 RIDGEDALE AVE
		CITY:			CEDAR KNOLLS
		STATE:			NJ
		ZIP:			07927
		BUSINESS PHONE:		973-539-1390

	MAIL ADDRESS:	
		STREET 1:		C/O HERRICK CO
		STREET 2:		2 RIDGEDALE AVE
		CITY:			CEDAR KNOLLS
		STATE:			NJ
		ZIP:			07927
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>v05154_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-07-26</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001040973</issuerCik>
        <issuerName>MEDIABAY INC</issuerName>
        <issuerTradingSymbol>MBAY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000904829</rptOwnerCik>
            <rptOwnerName>HERRICK NORTON</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O HERRICK CO</rptOwnerStreet1>
            <rptOwnerStreet2>2 RIDGEDALE AVE</rptOwnerStreet2>
            <rptOwnerCity>CEDAR KNOLLS</rptOwnerCity>
            <rptOwnerState>NJ</rptOwnerState>
            <rptOwnerZipCode>07927</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-07-26</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>50000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.3864</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3204250</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-07-27</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>50000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.368</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3154250</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <ownerSignature>
        <signatureName>/s/ Norton Herrick</signatureName>
        <signatureDate>2004-07-28</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----