16.

Financial Instruments

The carrying amounts of financial instruments, including cash and cash equivalents, accounts receivable and accounts payable approximated their fair value as of December 31, 2015 and 2014, because of the relative short maturity of these instruments.

“Fair Value Measurements and Disclosures” defines fair value as the price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date.

The accounting standard establishes a fair value hierarchy that prioritizes the inputs used to measure fair value into three levels. The three levels are defined as follows:

⋅ Level 1: Unadjusted quoted price in active market for identical assets and liabilities.

⋅ Level 2: Observable inputs other than those included in Level 1.

⋅ Level 3: Unobservable inputs reflecting management’s own assumptions about the inputs used in pricing the asset or liability.

The following table sets forth the assets and liabilities as of December 31, 2015 and 2014 that the Company measured at fair value, on a recurring basis by level, within the fair value hierarchy (in thousands). As required by the standard, assets and liabilities measured at fair value are classified in their entirety based on the lowest level of input that is significant to their fair value measurement.

December 31, 2015	Level 1		Level 2		Level 3

Liabilities
Derivatives	$	-	$	165	$	-

Contingent Considerations	$	-	$	-	$	453

December 31, 2014	Level 1		Level 2		Level 3

Liabilities
Derivatives	$	-	$	337	$	-

Contingent Considerations	$	-	$	-	$	553

The Level 2 liabilities contain foreign currency forward contracts. Fair value is determined based on the observable market transactions of spot and forward rates. The fair value of these contracts as of December 31, 2015 and 2014 are included in accrued expenses in the accompanying consolidated balance sheets.

The acquisition of MediaMiser includes contingent consideration that requires additional amounts to be paid by the Company based on MediaMiser’s revenues and EBITDA during the period from April 1, 2016 to March 31, 2017. The fair value measurement of the contingent consideration obligation is determined using Level 3 unobservable inputs supported by little or no market activity by applying the probability-weighted discounted cash flow approach. The fair value of the contingent consideration as of December 31, 2015 was $0.5 million and the Company has recorded this amount in long term obligations in the consolidated financial statements.

In the third quarter of 2013, the Company evaluated the carrying value of the fixed assets of its Synodex subsidiary compared to its fair value and concluded that the carrying value exceeded its fair value. This resulted in an impairment charge of $5.5 million for the year ended December 31, 2013. The fixed assets were measured at fair value on a nonrecurring basis using significant unobservable inputs (Level 3).

The table below provides a reconciliation (in thousands) of the movements in Level 3 values for the years ended December 31, 2015 and 2014.

Contingent Considerations

Balance as of December 31, 2014	$	553
Foreign currency translation adjustment		(100)
Balance as of December 31, 2015	$	453