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Segment Reporting
12 Months Ended
Dec. 31, 2012
Segment Reporting

Note 13Segment Reporting

Segment information is used by management for making operating decisions and assessing the performance of the Company. Essentially, management evaluates the performance of its segments based primarily on operating income. Such accounting policies are the same as those described in Note 2.

The Company’s reportable segments are as follows:

 

   

Climate Control Seats (CCS) — variable temperature seat climate control system designed to improve the temperature comfort of automobile passengers produced by historical Gentherm. This segment also includes the heated and cooled cup holder and heated and cooled mattress divisions to which results individually are not currently significant.

 

   

Advanced Technology (formerly BSST) — a division engaged in research and development efforts to improve the efficiency of thermoelectric devices and to develop, market and distribute products based on this technology.

 

   

W.E.T. — The W.E.T. acquisition is being evaluated currently as an individual segment until such time as Gentherm is able to fully evaluate and implement its future integration plans and strategy.

 

The tables below present segment information about the reported product revenues and operating income of the Company for years ended December 31, 2012, 2011 and 2010. Asset information by segment is not reported since the Company does not manage assets at a segment level at this time.

 

     CCS      Advanced
Technology
    W.E.T.      Reconciling
Items
    Consolidated
Total
 

2012:

            

Product revenues

   $ 132,265       $ —        $ 422,714       $ —        $ 554,979   

Depreciation and amortization

     1,215         478        27,747         1,187        30,627   

Operating income (loss)

     11,479         (6,571     50,980         (19,830     36,058   

2011:

            

Product revenues

   $ 131,732       $ 608      $ 237,248       $ —        $ 369,588   

Depreciation and amortization

     1,032         560        20,900         790        23,282   

Operating income (loss)

     33,025         (6,872     10,866         (19,211     17,808   

2010:

            

Product revenues

   $ 111,669       $ 734      $ —         $ —        $ 112,403   

Depreciation and amortization

     514         524        —           260        1,298   

Operating income (loss)

     28,817         (6,505     —           (10,955     11,357   

The Advanced Technology operating loss is net of reimbursement for developmental expense of $2,239, $932 and $2,269 for the years ended 2012, 2011 and 2010, respectively. Reconciling items include selling, general and administrative costs of $19,830, $13,895 and $10,955, respectively, for years ended December 31, 2012, 2011 and 2010 and costs associated with the acquisition of W.E.T. of $5,316 for the year ended December 31, 2011.

Revenue (based on shipment destination) by geographic area is as follows:

 

     2012      %     2011      %     2010      %  

United States

   $ 233,737         42   $ 134,010         36   $ 41,907         37

Germany

     67,132         12     40,833         11     705         1

China

     55,674         10     31,193         9     1,178         1

Korea

     42,878         8     37,913         10     18,691         16

Japan

     35,279         6     25,295         7     21,058         19

Canada

     17,582         3     12,305         3     4,246         4

Czech Republic

     15,361         3     11,722         3     —           —  

Mexico

     14,988         3     21,529         6     15,970         14

United Kingdom

     13,194         2     10,686         3     8,595         8

Other

     59,154         11     44,102         12     53         —  
  

 

 

      

 

 

      

 

 

    

Total Foreign

     321,242         58     235,578         64     70,496         63
  

 

 

      

 

 

      

 

 

    
   $ 554,979         100   $ 369,588         100   $ 112,403         100
  

 

 

      

 

 

      

 

 

    

In 2012, two domestic (Johnson Controls and Lear) and one foreign (Bosch) represented 22%, 18% and 10%, respectively, of the Company’s total revenues. In 2011, two domestic (Johnson Controls and Lear) and one foreign (Bosch) represented 20%, 20% and 9%, respectively, of the Company’s total revenues. In 2010, three domestic customers (Lear, Bridgewater and Johnson Controls) represented 34%, 15% and 13%, respectively, of the Company’s product revenues.