CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in this Registration Statement on Form N-1A (the "Registration Statement) of our report dated February 25, 2010, relating to the financial statements and financial highlights which appear in the December 31, 2009 Annual Report to Shareholders of T. Rowe Price Blue Chip Growth Fund, Inc., which is also incorporated by reference into the Registration Statement. We also consent to the references to us under the headings "Financial Highlights", "Independent Registered Public Accounting Firm" and "Fund Service Providers" in such Registration Statement./s/PricewaterhouseCoopers LLPPricewaterhouseCoopers LLPBaltimore, MDApril 28, 2010