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ADVERTISING AND RELATED COSTS
3 Months Ended
Apr. 29, 2017
ADVERTISING AND RELATED COSTS

9. ADVERTISING AND RELATED COSTS

The Company’s accounting policy relating to advertising and related costs is to expense these costs in the period incurred. Advertising and related costs were approximately $4.0 million and $4.3 million for the three months ended April 29, 2017 and April 30, 2016, respectively, and are included in selling, general and administrative expenses.