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Deferred Policy Acquisition and Sales Inducement Costs
 12 Months Ended
Dec. 31, 2018
Deferred Policy Acquisition and Sales Inducement Costs  
Deferred Policy Acquisition and Sales Inducement Costs
Note 11
Deferred Policy Acquisition and Sales Inducement Costs
Deferred policy acquisition costs activity
 
 
For the years ended December 31,
($ in millions)
 
2018
 
2017
 
2016
Balance, beginning of year
 
$
4,191

 
$
3,954

 
$
3,861

SquareTrade acquisition
 
—

 
66

 
—

Acquisition costs deferred (1)
 
5,663

 
5,001

 
4,717

Amortization charged to income (1)
 
(5,222
)
 
(4,784
)
 
(4,550
)
Effect of unrealized gains and losses
 
152

 
(46
)
 
(74
)
Balance, end of year
 
$
4,784


$
4,191


$
3,954


Deferred sales inducement costs activity (2)
 
 
For the years ended December 31,
($ in millions)
 
2018
 
2017
 
2016
Balance, beginning of year
 
$
36

 
$
40

 
$
45

Sales inducements deferred
 
—

 
—

 
1

Amortization charged to income
 
(4
)
 
(4
)
 
(5
)
Effect of unrealized gains and losses
 
2

 
—

 
(1
)
Balance, end of year
 
$
34


$
36


$
40


(1) 
Includes $152 million of acquisition costs deferred and $101 million of amortization charged to income related to the revenue from contracts with customers accounting standard adopted in 2018.
(2) 
Deferred sales inducement costs primarily relate to fixed annuities and interest-sensitive life contracts and are recorded as part of other assets on the Consolidated Statements of Financial Position.