EXHIBIT 23.1

                         INDEPENDENT AUDITORS' REPORT ON
                    FINANCIAL STATEMENT SCHEDULES AND CONSENT

The Board of Directors
Lamar Media Corp.:

The audits referred to in (a) our report dated February 5, 2003, except as to
Note 8 which is as of March 7, 2003, and (b) our report dated February 5, 2003,
except as to Note 5 which is as of March 7, 2003, included the related financial
statement schedules of Lamar Advertising Company and subsidiaries and Lamar
Media Corp. and subsidiaries, for each of the years in the three-year period
ended December 31, 2002. These financial statement schedules are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statement schedules based on our audits. In our
opinion, such financial statement schedules of Lamar Advertising Company and
subsidiaries and Lamar Media Corp. and subsidiaries, when considered in relation
to the basic consolidated financial statements taken as a whole, present fairly
in all material respects the information set forth therein.

We consent to the use of (a) our report dated February 5, 2003, except as to
Note 8 which is as of March 7, 2003, and (b) our report dated February 5, 2003,
except as to Note 5 which is as of March 7, 2003, in the registration statement
of Lamar Media Corp. on Form S-4 with respect to (i) the consolidated balance
sheets of Lamar Advertising Company and subsidiaries as of December 31, 2002 and
2001, and the related consolidated statements of operations, stockholders'
equity, and cash flows for each of the years in the three-year period ended
December 31, 2002, and (ii) the consolidated balance sheets of Lamar Media Corp.
and subsidiaries as of December 31, 2002 and 2001, and the related consolidated
statements of operations, stockholder's equity, and cash flows for each of the
years in the three-year period ended December 31, 2002, which reports are
included in the registration statement on Form S-4.

Our reports refer to the adoption of the provisions of Statement of Financial
Accounting Standards (SFAS) No. 141, "Business Combinations", and certain
provisions of SFAS No. 142, "Goodwill and Other Intangible Assets", as required
for goodwill and intangible assets resulting from business combinations
consummated after June 30, 2001 and the full adoption of the provisions of SFAS
No. 142 on January 1, 2002.

We also consent to the reference to our firm under the heading "Experts" in the
registration statement on Form S-4.

/s/ KPMG LLP

New Orleans, Louisiana
July 28, 2003