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                                                                    EXHIBIT 23.4

                             CONSENT OF INDEPENDENT
                          CERTIFIED PUBLIC ACCOUNTANTS

We hereby consent to the incorporation by reference in the Prospectus
constituting a part of this Registration Statement on Form S-3 of Lamar
Advertising Company (the "Registrant") of our report dated September 17, 1998,
with respect to the balance sheets of the Outdoor Advertising Division of
Whiteco Industries, Inc., as of December 31, 1996 and 1997, and the related
statements of income and cash flows for each of the three years in the period
ended December 31, 1997, which report appears in the Registrant's filing on Form
8-K dated July 6, 1999.

We also consent to the reference to us under the caption "Experts" in the
Prospectus.

                                     /s/  BDO SEIDMAN, LLP


Chicago, Illinois
October 17, 2000